Exam 8: Social influences on consumer behaviour

A _____ may be defined as two or more people who interact to accomplish either individual goals or mutual goals.

Advertisers examining the fit between the receiver and the message on both an emotional and cognitive level are examining the:

Opinion leaders are usually paid for their advice.

The reference group concept has been broadened in recent years in order to include concepts such an indirect reference groups.

Intermediary audiences can include unintended audiences.

Which of the following products will most likely be purchased with a reference group in mind?

When audiences are educated, critical and unfriendly, then a one-sided message is preferred to a two-sided message.

The receiver's response (or lack of response) is based on the following factors except:

Which of the following does not fall into the category of opinion leadership?

The degree of conformity is dependent on the reference group's ability to:

Humour does not enhance source credibility.

What is the difference between a one-sided message and a two-sided message? When are they used?

Advertising that claims product superiority over one or more explicitly named or implicitly identified competitors, either on an overall basis or on selected product attributes, is known as:

A firm that is perceived as being a socially responsible firm would likely find that this perception impacts their source:

Studies of _________ indicate that the effectiveness of an advertising message can increase over time, despite the initial presence of a negative cue.

Reference groups that serve for specific narrowly defined attitudes or behaviour are called normative reference groups.

When several TV commercials are shown sequentially the best-recalled ads are those:

When an advertisement for a quality frying pan features a chef as an endorser, this ad is employing a(an) _____ appeal.

Thanks to the Internet, the newest type of group that has emerged is the virtual group or cyber community.

Friendship groups are classified as formal groups in which there is lack of structure and authority.