Question 1

Which of the following is not a factor that affects reference group influence?

Accepted Answer

A)  Consumer information and experience with the product. 
B)  Credibility, attractiveness and power of the reference group. 
C)  Conspicuousness of the product. 
D)  Quality of the product. 
A)  Consumer information and experience with the product. 
B)  Credibility, attractiveness and power of the reference group. 
C)  Conspicuousness of the product. 
D)  Quality of the product.

Question 2

Consumers who adopt the products and services used by the rich and famous can be said to be part of a contractual reference group.

Accepted Answer

A) True 
 B)False

Question 3

The retail store image, shopping climate, etc are all:

Accepted Answer

A)  intrinsic factors that shape the consumer's mood. 
B)  background cues that can induce non-cognitive moods. 
C)  elements of selective perception and retention on the part of consumers. 
D)  irrelevant to the perceived credibility of the retailer in the eyes of the consumer. 
A)  intrinsic factors that shape the consumer's mood. 
B)  background cues that can induce non-cognitive moods. 
C)  elements of selective perception and retention on the part of consumers. 
D)  irrelevant to the perceived credibility of the retailer in the eyes of the consumer.

Question 4

Rosie must decide whether to emphasise the positive benefits of using her product or the negative effects if the product is not used. Her decision is considering the role of:

Accepted Answer

A)  message framing. 
B)  purchase involvement. 
C)  market structure. 
D)  advertising environment. 
A)  message framing. 
B)  purchase involvement. 
C)  market structure. 
D)  advertising environment.

Question 5

Friendship groups are classified as informal groups because they are usually unstructured and lack specific authority levels.

Accepted Answer

A) True 
 B)False

Question 6

Several members of the marketing department frequently get together for lunch or coffee during week days within business hours. This activity suggests that they are members of a(n):

Accepted Answer

A)  consumer action group. 
B)  informal work group. 
C)  formal work group. 
D)  formal social group. 
A)  consumer action group. 
B)  informal work group. 
C)  formal work group. 
D)  formal social group.

Question 7

The most persuasive source of communication generally comes from a(n):

Accepted Answer

A)  formal source. 
B)  intermediary audience. 
C)  professional advertising. 
D)  informal source. 
A)  formal source. 
B)  intermediary audience. 
C)  professional advertising. 
D)  informal source.

Question 8

Negative message framing is used by researchers to:

Accepted Answer

A)  show the harm that one may be exposed to if the product is used incorrectly. 
B)  show the benefits lost by not using the product. 
C)  try to break through the clutter by showing the negative characteristics of the product. 
D)  stress the benefits to be gained by using a certain product. 
A)  show the harm that one may be exposed to if the product is used incorrectly. 
B)  show the benefits lost by not using the product. 
C)  try to break through the clutter by showing the negative characteristics of the product. 
D)  stress the benefits to be gained by using a certain product.

Question 9

Individuals with little interest in a particular product are said to have a low level of:

Accepted Answer

A)  comprehension. 
B)  involvement. 
C)  selective exposure. 
D)  demassification. 
A)  comprehension. 
B)  involvement. 
C)  selective exposure. 
D)  demassification.

Question 10

Opinion leadership only takes place in a face-to-face setting.

Accepted Answer

A) True 
 B)False

Question 11

A student notices that another student is always well-dressed and very neat. An attempt to emulate his/her fashion choices would indicate that he/she is being viewed as a(n):

Accepted Answer

A)  symbolic reference group. 
B)  normative reference group. 
C)  indirect reference group. 
D)  comparative reference group. 
A)  symbolic reference group. 
B)  normative reference group. 
C)  indirect reference group. 
D)  comparative reference group.

Question 12

_______ reference groups are characterised by direct contact and/or membership; behaviours and values have a positive influence, for example a group of friends dress in a similar manner.

Accepted Answer

A)  Aspirational 
B)  Contactual 
C)  Disclaimant 
D)  Avoidance 
A)  Aspirational 
B)  Contactual 
C)  Disclaimant 
D)  Avoidance

Question 13

_______ credibility is described as the reputation of the mechanism that carries the advertisement such as which television channel.

Accepted Answer

A)  Vendor 
B)  Medium 
C)  Formal 
D)  Source 
A)  Vendor 
B)  Medium 
C)  Formal 
D)  Source

Question 14

Which of the following is not a characteristic of humour in advertising?

Accepted Answer

A)  Humour is more effective for new rather than existing products. 
B)  Humour attracts attention. 
C)  Humour does not harm comprehension. 
D)  Humour does not enhance source credibility. 
A)  Humour is more effective for new rather than existing products. 
B)  Humour attracts attention. 
C)  Humour does not harm comprehension. 
D)  Humour does not enhance source credibility.

Question 15

Lucy and Wendy frequently shop together for clothing. They would be considered in consumer behaviour terms as a shopping group.

Accepted Answer

A) True 
 B)False

Question 16

An opinion leader may be an opinion seeker in another product category at the same time.

Accepted Answer

A) True 
 B)False

Question 17

Receivers of a communication message may be intermediary audiences. Examples of intermediary audiences are shareholders, creditors, suppliers, employees and the local community.

Accepted Answer

A) True 
 B)False

Question 18

Harley-Davidson owner groups and MX5 Club members are both examples of:

Accepted Answer

A)  virtual communities. 
B)  symbolic groups. 
C)  brand communities. 
D)  work groups. 
A)  virtual communities. 
B)  symbolic groups. 
C)  brand communities. 
D)  work groups.

Question 19

Which of the following groups may affect a consumer's behaviours but most likely not their attitudes?

Accepted Answer

A)  Direct reference groups. 
B)  Symbolic groups. 
C)  Power groups. 
D)  Indirect groups. 
A)  Direct reference groups. 
B)  Symbolic groups. 
C)  Power groups. 
D)  Indirect groups.

Question 20

The source of the communication and the source's perceived honesty and objectivity impact on that source's:

Accepted Answer

A)  cognitive impact. 
B)  exposure. 
C)  attention. 
D)  credibility. 
A)  cognitive impact. 
B)  exposure. 
C)  attention. 
D)  credibility.

Which of the following is not a factor that affects reference group influence?

Consumers who adopt the products and services used by the rich and famous can be said to be part of a contractual reference group.

The retail store image, shopping climate, etc are all:

Rosie must decide whether to emphasise the positive benefits of using her product or the negative effects if the product is not used. Her decision is considering the role of:

Friendship groups are classified as informal groups because they are usually unstructured and lack specific authority levels.

Several members of the marketing department frequently get together for lunch or coffee during week days within business hours. This activity suggests that they are members of a(n):

The most persuasive source of communication generally comes from a(n):

Negative message framing is used by researchers to:

Individuals with little interest in a particular product are said to have a low level of:

Opinion leadership only takes place in a face-to-face setting.

A student notices that another student is always well-dressed and very neat. An attempt to emulate his/her fashion choices would indicate that he/she is being viewed as a(n):

_______ reference groups are characterised by direct contact and/or membership; behaviours and values have a positive influence, for example a group of friends dress in a similar manner.

_______ credibility is described as the reputation of the mechanism that carries the advertisement such as which television channel.

Which of the following is not a characteristic of humour in advertising?

Lucy and Wendy frequently shop together for clothing. They would be considered in consumer behaviour terms as a shopping group.

An opinion leader may be an opinion seeker in another product category at the same time.

Receivers of a communication message may be intermediary audiences. Examples of intermediary audiences are shareholders, creditors, suppliers, employees and the local community.

Harley-Davidson owner groups and MX5 Club members are both examples of:

Which of the following groups may affect a consumer's behaviours but most likely not their attitudes?

The source of the communication and the source's perceived honesty and objectivity impact on that source's:

The foundations of consumer behaviour

Market segmentation: segmenting, targeting and positioning for diverse

Consumer needs and motivation

Personality and self-concept

Consumer perception

Consumer learning and involvement

Consumer attitudes—attitude development and change

The family

Social class and consumer behaviour

The influence of culture on consumer behaviour

Subcultural aspects of consumer behaviour

Cross-cultural consumer behaviour: An international perspective

Decision making

Consumer influence and diffusion of innovations

Public policy and consumer protection

Filters

Exam 8: Social influences on consumer behaviour

Which of the following is not a factor that affects reference group influence?

Consumers who adopt the products and services used by the rich and famous can be said to be part of a contractual reference group.

The retail store image, shopping climate, etc are all:

Rosie must decide whether to emphasise the positive benefits of using her product or the negative effects if the product is not used. Her decision is considering the role of:

Friendship groups are classified as informal groups because they are usually unstructured and lack specific authority levels.

Several members of the marketing department frequently get together for lunch or coffee during week days within business hours. This activity suggests that they are members of a(n):

The most persuasive source of communication generally comes from a(n):

Negative message framing is used by researchers to:

Individuals with little interest in a particular product are said to have a low level of:

Opinion leadership only takes place in a face-to-face setting.

A student notices that another student is always well-dressed and very neat. An attempt to emulate his/her fashion choices would indicate that he/she is being viewed as a(n):

_______ reference groups are characterised by direct contact and/or membership; behaviours and values have a positive influence, for example a group of friends dress in a similar manner.

_______ credibility is described as the reputation of the mechanism that carries the advertisement such as which television channel.

Which of the following is not a characteristic of humour in advertising?

Lucy and Wendy frequently shop together for clothing. They would be considered in consumer behaviour terms as a shopping group.

An opinion leader may be an opinion seeker in another product category at the same time.

Receivers of a communication message may be intermediary audiences. Examples of intermediary audiences are shareholders, creditors, suppliers, employees and the local community.

Harley-Davidson owner groups and MX5 Club members are both examples of:

Which of the following groups may affect a consumer's behaviours but most likely not their attitudes?

The source of the communication and the source's perceived honesty and objectivity impact on that source's:

The foundations of consumer behaviour

Market segmentation: segmenting, targeting and positioning for diverse

Consumer needs and motivation

Personality and self-concept

Consumer perception

Consumer learning and involvement

Consumer attitudes—attitude development and change

The family

Social class and consumer behaviour

The influence of culture on consumer behaviour

Subcultural aspects of consumer behaviour

Cross-cultural consumer behaviour: An international perspective

Decision making

Consumer influence and diffusion of innovations

Public policy and consumer protection

Filters