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    Consumer Behaviour Study Set 1
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    Exam 8: Social influences on consumer behaviour
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    When Several TV Commercials Are Shown Sequentially the Best-Recalled Ads
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When Several TV Commercials Are Shown Sequentially the Best-Recalled Ads

Question 77

Question 77

Multiple Choice

When several TV commercials are shown sequentially the best-recalled ads are those:


A) shown first.
B) shown in the middle.
C) shown last.
D) that interrupt an exciting part of a program.

Correct Answer:

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