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    Consumer Behaviour Study Set 1
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    Exam 8: Social influences on consumer behaviour
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    When an Advertisement for a Quality Frying Pan Features a Chef
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When an Advertisement for a Quality Frying Pan Features a Chef

Question 78

Question 78

Multiple Choice

When an advertisement for a quality frying pan features a chef as an endorser, this ad is employing a(an) _____ appeal.


A) common man
B) expert
C) celebrity
D) executive

Correct Answer:

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