Question 1

A pull rather than a push strategy is most likely preferable when ________.

Accepted Answer

A)  self-service is not predominant 
B)  the price of a product is high relative to incomes 
C)  there are few governmental restrictions on advertising 
D)  there are a large number of languages and a low literacy rate 
A)  self-service is not predominant 
B)  the price of a product is high relative to incomes 
C)  there are few governmental restrictions on advertising 
D)  there are a large number of languages and a low literacy rate

Question 2

If a brand name becomes generic in one country,it becomes generic in other countries as well.

Accepted Answer

A) True 
 B)False

Question 3

What is the most likely reason that companies such as Gillette (razor blades)and 3M (scouring pads)sell products in smaller package sizes in some developing countries?

Accepted Answer

A)  Family size is small in those countries. 
B)  Some governments require the smaller sizes. 
C)  In those countries, many consumers lack sufficient cash to buy larger quantities. 
D)  These are products for which the cost of altering package size is negligible. 
A)  Family size is small in those countries. 
B)  Some governments require the smaller sizes. 
C)  In those countries, many consumers lack sufficient cash to buy larger quantities. 
D)  These are products for which the cost of altering package size is negligible.

Question 4

In a short essay,discuss the standardization of two marketing components: advertising and distribution.

Accepted Answer

In addition to reducing costs,advertisin

Question 5

The marketing orientation used by Bantam Shoes for its foreign sales focuses primarily on efficiency and product quality.Bantam most likely uses a ________.

Accepted Answer

A)  production orientation 
B)  customer orientation 
C)  sales orientation 
D)  strategic marketing orientation 
A)  production orientation 
B)  customer orientation 
C)  sales orientation 
D)  strategic marketing orientation

Question 6

Critics complain that pharmaceutical research budgets emphasize non-debilitating conditions common in developed countries rather than life-threatening diseases common in developing countries.People answering this criticism have contended that ________.

Accepted Answer

A)  correction of developed country conditions, such as balding, are necessary to stimulate developing country innovations that push global economic growth 
B)  very small portions of research budgets actually target these non-debilitating conditions 
C)  by being located almost entirely in developed countries, pharmaceutical companies lack access to locations where they can study diseases such as malaria and sleeping sickness 
D)  pharmaceutical companies cannot recoup expenses for research on some of the developing country problems, so governmental research centers and nonprofit foundations should handle this research 
A)  correction of developed country conditions, such as balding, are necessary to stimulate developing country innovations that push global economic growth 
B)  very small portions of research budgets actually target these non-debilitating conditions 
C)  by being located almost entirely in developed countries, pharmaceutical companies lack access to locations where they can study diseases such as malaria and sleeping sickness 
D)  pharmaceutical companies cannot recoup expenses for research on some of the developing country problems, so governmental research centers and nonprofit foundations should handle this research

Question 7

Which of the following is true concerning countries' distribution systems?

Accepted Answer

A)  They reflect the economic levels of countries, so countries at similar economic levels have similar distribution systems. 
B)  They are difficult to change because they have evolved over time, reflecting countries' cultural, economic, and legal environments. 
C)  They are more similar among countries than pricing and promotional systems are. 
D)  When standardized, they offer more cost savings for international companies than when products are standardized. 
A)  They reflect the economic levels of countries, so countries at similar economic levels have similar distribution systems. 
B)  They are difficult to change because they have evolved over time, reflecting countries' cultural, economic, and legal environments. 
C)  They are more similar among countries than pricing and promotional systems are. 
D)  When standardized, they offer more cost savings for international companies than when products are standardized.

Question 8

There are more cost savings for international branding standardization than for international product standardization.

Accepted Answer

A) True 
 B)False

Question 9

Compton Cereal Company sells its cereals in most global markets,and overall sales at the firm remain strong.However,the firm is losing sales to some of its competitors because Compton lacks a gluten-free cereal.Which of the following best describes Compton's current problem?

Accepted Answer

A)  usage gap 
B)  competitive gap 
C)  distribution gap 
D)  product-line gap 
A)  usage gap 
B)  competitive gap 
C)  distribution gap 
D)  product-line gap

Question 10

Market diversity,government intervention,and currency fluctuations complicate international pricing decisions.

Accepted Answer

A) True 
 B)False

Question 11

When the currency value in the location where a company produces becomes stronger,the company most likely needs to adjust its margins downward to be competitive in export markets.

Accepted Answer

A) True 
 B)False

Question 12

A company that prices its products at a desired margin over cost is using a cost-plus strategy.

Accepted Answer

A) True 
 B)False

Question 13

In a production orientation,a company focuses on efficiency and product quality when selling abroad.

Accepted Answer

A) True 
 B)False

Question 14

Which of the following statements is important to companies in order for them to gain contracts with foreign distributors?

Accepted Answer

A)  Convince the distributors that the product and company are viable. 
B)  Offer high margins so distributors will compete to get the account. 
C)  Determine the distribution gap before signing a contract. 
D)  Establish in-house distribution to demonstrate what is desired. 
A)  Convince the distributors that the product and company are viable. 
B)  Offer high margins so distributors will compete to get the account. 
C)  Determine the distribution gap before signing a contract. 
D)  Establish in-house distribution to demonstrate what is desired.

Question 15

Higher disposable income and technological advances help overcome many geographic constraints on product demand and distribution.

Accepted Answer

A) True 
 B)False

Question 16

A problem of advertising through media that reach multiple countries is that the product may not be available everywhere it is advertised.

Accepted Answer

A) True 
 B)False

Question 17

Firms alter their products for foreign markets for all of the following reasons EXCEPT ________.

Accepted Answer

A)  home country export requirement 
B)  religious differences abroad 
C)  weak infrastructures in some countries 
D)  to respond to legal requirements 
A)  home country export requirement 
B)  religious differences abroad 
C)  weak infrastructures in some countries 
D)  to respond to legal requirements

Question 18

How do foreign government regulations affect pricing and promotion for international businesses?

Accepted Answer

Government regulations may directly or i

A pull rather than a push strategy is most likely preferable when ________.

If a brand name becomes generic in one country,it becomes generic in other countries as well.

What is the most likely reason that companies such as Gillette (razor blades)and 3M (scouring pads)sell products in smaller package sizes in some developing countries?

In a short essay,discuss the standardization of two marketing components: advertising and distribution.

The marketing orientation used by Bantam Shoes for its foreign sales focuses primarily on efficiency and product quality.Bantam most likely uses a ________.

Critics complain that pharmaceutical research budgets emphasize non-debilitating conditions common in developed countries rather than life-threatening diseases common in developing countries.People answering this criticism have contended that ________.

Which of the following is true concerning countries' distribution systems?

There are more cost savings for international branding standardization than for international product standardization.

Compton Cereal Company sells its cereals in most global markets,and overall sales at the firm remain strong.However,the firm is losing sales to some of its competitors because Compton lacks a gluten-free cereal.Which of the following best describes Compton's current problem?

Market diversity,government intervention,and currency fluctuations complicate international pricing decisions.

When the currency value in the location where a company produces becomes stronger,the company most likely needs to adjust its margins downward to be competitive in export markets.

A company that prices its products at a desired margin over cost is using a cost-plus strategy.

In a production orientation,a company focuses on efficiency and product quality when selling abroad.

Which of the following statements is important to companies in order for them to gain contracts with foreign distributors?

Higher disposable income and technological advances help overcome many geographic constraints on product demand and distribution.

A problem of advertising through media that reach multiple countries is that the product may not be available everywhere it is advertised.

Firms alter their products for foreign markets for all of the following reasons EXCEPT ________.

How do foreign government regulations affect pricing and promotion for international businesses?

Globalization and International Business

The Cultural Environments Facing Business

The Political and Legal Environments Facing Business

The Economic Environments Facing Businesses

International Trade and Factor-Mobility Theory

Governmental Influence on Trade

Cross-National Cooperation and Agreements

Global Foreign-Exchange Markets

The Determination of Exchange Rates

Global Capital Markets

Globalization and Society

The Strategy of International Business

Country Evaluation and Selection

Export and Import

Direct Investment and Collaborative Strategies

The Organization of International Business

Global Manufacturing and Supply-Chain Management

International Accounting and Finance Issues

International Human Resource Management

Filters

Exam 17: Marketing Globally

A pull rather than a push strategy is most likely preferable when ________.

If a brand name becomes generic in one country,it becomes generic in other countries as well.

What is the most likely reason that companies such as Gillette (razor blades)and 3M (scouring pads)sell products in smaller package sizes in some developing countries?

In a short essay,discuss the standardization of two marketing components: advertising and distribution.

The marketing orientation used by Bantam Shoes for its foreign sales focuses primarily on efficiency and product quality.Bantam most likely uses a ________.

Critics complain that pharmaceutical research budgets emphasize non-debilitating conditions common in developed countries rather than life-threatening diseases common in developing countries.People answering this criticism have contended that ________.

Which of the following is true concerning countries' distribution systems?

There are more cost savings for international branding standardization than for international product standardization.

Compton Cereal Company sells its cereals in most global markets,and overall sales at the firm remain strong.However,the firm is losing sales to some of its competitors because Compton lacks a gluten-free cereal.Which of the following best describes Compton's current problem?

Market diversity,government intervention,and currency fluctuations complicate international pricing decisions.

When the currency value in the location where a company produces becomes stronger,the company most likely needs to adjust its margins downward to be competitive in export markets.

A company that prices its products at a desired margin over cost is using a cost-plus strategy.

In a production orientation,a company focuses on efficiency and product quality when selling abroad.

Which of the following statements is important to companies in order for them to gain contracts with foreign distributors?

Higher disposable income and technological advances help overcome many geographic constraints on product demand and distribution.

A problem of advertising through media that reach multiple countries is that the product may not be available everywhere it is advertised.

Firms alter their products for foreign markets for all of the following reasons EXCEPT ________.

How do foreign government regulations affect pricing and promotion for international businesses?

Globalization and International Business

The Cultural Environments Facing Business

The Political and Legal Environments Facing Business

The Economic Environments Facing Businesses

International Trade and Factor-Mobility Theory

Governmental Influence on Trade

Cross-National Cooperation and Agreements

Global Foreign-Exchange Markets

The Determination of Exchange Rates

Global Capital Markets

Globalization and Society

The Strategy of International Business

Country Evaluation and Selection

Export and Import

Direct Investment and Collaborative Strategies

The Organization of International Business

Global Manufacturing and Supply-Chain Management

International Accounting and Finance Issues

International Human Resource Management

Filters