Exam 12: The Strategy of International Business

________ is the framework that managers apply to determine the competitive moves and business approaches that run the company.

No matter the country or culture,money has three fundamental features that motivate consumers around the world to maximize purchasing power by buying the highest possible quality product for the lowest possible price.These three features include all of the following EXCEPT which one?

Zara creates,produces,and distributes most of its products from its headquarters in Spain.Zara is most likely using a ________ configuration.

________ are the two basic strategies for creating value and attaining a competitive advantage in an industry.

The essence of a differentiation strategy is to ________.

What are core competencies? How do firms that adopt an international strategy utilize their core competencies? How do firms that adopt a transnational strategy utilize their core competencies?

Marrin Associates is an MNE with operations in Hong Kong,India,and Canada.The firm strives to leverage its core competencies worldwide,reduce costs by exploiting location economics,and adapt when efficient to local conditions.Marrin is most likely following a(n)________ strategy.

Tel-Comm Tek is a company that sees the world as a single market,assuming that consumer preferences and industry conditions do not vary much among countries.Tel-Comm Tek is likely to adopt a multidomestic strategy.

Google essentially views the entire world as one market and assumes that there are no fundamental differences among countries with regard to consumers' preferences.Google is engaging a(n)________ strategy.

The MNE that applies a global strategy aims to ________.

Which of the following is the purpose of a company's value proposition?

Which of the following is considered a primary activity in a company's value chain?

A distinct advantage of an international strategy is ________.

Value-Mart has achieved the status of overall low-cost producer in its industry,which means that Value-Mart ________.

Phillip is an international business manager with Corbin Manufacturing.Which of the following serves as an external influence on the business decisions that Phillip makes?

A company that develops different capabilities and contributions from different countries and shares them in integrated worldwide operations is using a transnational strategy.

Markets are not always perfectly competitive and some firms consistently outperform industry averages.This suggests that firm performance is also influenced by the presence of bright,motivated managers and their keen sense of innovative products or processes.

Micro-multinationals are firms that globalize immediately and enter countries with numerous customers,productive workers,and attractive industries.

A strategy that focuses on lowering operating costs is referred to as a ________ strategy.

Describe the pressures for local responsiveness that international companies face.