Question 1

Why might companies sometimes narrow the product line that they sell in a foreign country as compared to the product line they sell at home?

Accepted Answer

A)  Government restrictions typically limit how many products a company can sell locally. 
B)  Selling cost per unit increases substantially when a company offers a broad product line. 
C)  Not all products have sufficient demand in every market. 
D)  Firms cannot sell products with product line gaps. 
A)  Government restrictions typically limit how many products a company can sell locally. 
B)  Selling cost per unit increases substantially when a company offers a broad product line. 
C)  Not all products have sufficient demand in every market. 
D)  Firms cannot sell products with product line gaps.

Question 2

Foreman Enterprises produces and sells a variety of products for the home.Foreman recently introduced a new detergent at a very low price with the hope that a high number of consumers will try it out.Foreman is most likely using a ________ strategy.

Accepted Answer

A)  cost-plus 
B)  skimming 
C)  penetration 
D)  diversification 
A)  cost-plus 
B)  skimming 
C)  penetration 
D)  diversification

Question 3

All of the following are true about passive exports EXCEPT that ________.

Accepted Answer

A)  companies adapt their products very little to foreign consumer preferences 
B)  companies frequently export only if they have excess capacity 
C)  companies generally quote higher prices on exports than on domestic sales 
D)  they refer to the filling of unsolicited requests from abroad 
A)  companies adapt their products very little to foreign consumer preferences 
B)  companies frequently export only if they have excess capacity 
C)  companies generally quote higher prices on exports than on domestic sales 
D)  they refer to the filling of unsolicited requests from abroad

Question 4

Ampco Industries has a production facility in an area of India in which roads are poorly maintained and dangerous.What part of Ampco's marketing mix do these conditions most likely affect?

Accepted Answer

A)  distribution 
B)  branding 
C)  product standardization 
D)  promotion 
A)  distribution 
B)  branding 
C)  product standardization 
D)  promotion

Question 5

All of the following are true about distribution concerns when marketing internationally EXCEPT which one?

Accepted Answer

A)  Geographic barriers may divide countries into very distinct markets. 
B)  In some countries, few potential sales lie outside the large metropolitan areas. 
C)  Each country has its own distribution system, making standardization of distribution difficult. 
D)  Because most foreign consumers are easily presold by advertising messages, it is difficult to convince retailers to offer good service. 
A)  Geographic barriers may divide countries into very distinct markets. 
B)  In some countries, few potential sales lie outside the large metropolitan areas. 
C)  Each country has its own distribution system, making standardization of distribution difficult. 
D)  Because most foreign consumers are easily presold by advertising messages, it is difficult to convince retailers to offer good service.

Question 6

In a short essay,compare push and pull promotional strategies.

Accepted Answer

Promotion may be categorized as push,whi

Question 7

The marketing approach a company takes internationally should be compatible with its overall aims and strategies.

Accepted Answer

A) True 
 B)False

Question 8

What challenges are created by selling internationally through the Internet? How does e-commerce affect pricing?

Accepted Answer

Many households,especially in emerging e

Question 9

A company sometimes handles a broader line of products in a foreign country than in its home country because most of its new product development is abroad.

Accepted Answer

A) True 
 B)False

Question 10

Which of the following statements is most likely true?

Accepted Answer

A)  Consumers in most countries believe that imported products are better than locally made products. 
B)  Brand names have little impact on perceptions about a product's country-of-origin. 
C)  Consumers in most countries favor locally made products over imported products. 
D)  A positive brand image helps overcome negative perceptions about a product's country-of-origin. 
A)  Consumers in most countries believe that imported products are better than locally made products. 
B)  Brand names have little impact on perceptions about a product's country-of-origin. 
C)  Consumers in most countries favor locally made products over imported products. 
D)  A positive brand image helps overcome negative perceptions about a product's country-of-origin.

Question 11

Which of the following best describes globally standardized advertising?

Accepted Answer

A)  a campaign that is identical in all markets 
B)  a campaign that meets the legal and ethical standards of all countries 
C)  a campaign that is similar but not identical from market to market 
D)  a campaign that depends primarily on push rather than pull promotion 
A)  a campaign that is identical in all markets 
B)  a campaign that meets the legal and ethical standards of all countries 
C)  a campaign that is similar but not identical from market to market 
D)  a campaign that depends primarily on push rather than pull promotion

Question 12

Promotion using direct selling techniques is ________.

Accepted Answer

A)  a pull strategy 
B)  necessary where inflation is high 
C)  a standardized advertising technique 
D)  a push strategy 
A)  a pull strategy 
B)  necessary where inflation is high 
C)  a standardized advertising technique 
D)  a push strategy

Question 13

Tommy Hilfiger has encountered some European resistance to the sale of its products because ________.

Accepted Answer

A)  many European consumers associate France and Italy, rather than the U.S., with upscale fashions 
B)  its customary prices, especially for the German market, have been out of reach for its target market 
C)  it has refused to adjust products to fit the tastes and needs of local consumers 
D)  it has depended on self-service in its company-owned stores 
A)  many European consumers associate France and Italy, rather than the U.S., with upscale fashions 
B)  its customary prices, especially for the German market, have been out of reach for its target market 
C)  it has refused to adjust products to fit the tastes and needs of local consumers 
D)  it has depended on self-service in its company-owned stores

Question 14

In comparing international and domestic marketing,it is best to state that ________.

Accepted Answer

A)  similar principles are at work 
B)  mass-market orientations are most effective 
C)  principles differ for product and price, but not for advertising 
D)  the differences between them can be studied through gap analysis 
A)  similar principles are at work 
B)  mass-market orientations are most effective 
C)  principles differ for product and price, but not for advertising 
D)  the differences between them can be studied through gap analysis

Question 15

International marketing differs from domestic marketing in that ________.

Accepted Answer

A)  marketing principles are different 
B)  consumers prefer domestically made merchandise 
C)  environmental variations require applying principles differently 
D)  low prices are a more important competitive factor in foreign markets 
A)  marketing principles are different 
B)  consumers prefer domestically made merchandise 
C)  environmental variations require applying principles differently 
D)  low prices are a more important competitive factor in foreign markets

Question 16

What factors makes international pricing and distribution more complex than domestic pricing and distribution?

Accepted Answer

International pricing is difficult becau

Question 17

Why does price escalation most likely occur in exporting?

Accepted Answer

A)  The WTO requires that prices increase. 
B)  Companies rely on skimming price strategies. 
C)  Greater distances and more intermediaries increase distribution costs. 
D)  Uncertain currency value changes necessitate charging higher prices. 
A)  The WTO requires that prices increase. 
B)  Companies rely on skimming price strategies. 
C)  Greater distances and more intermediaries increase distribution costs. 
D)  Uncertain currency value changes necessitate charging higher prices.

Question 18

Which of the following best depicts a push strategy for a U.S.company selling in Mexico?

Accepted Answer

A)  Tupperware selling through parties in homes 
B)  Gillette selling razor blades through supermarkets 
C)  KFC selling chicken dinners at its franchises 
D)  Google advertising on television 
A)  Tupperware selling through parties in homes 
B)  Gillette selling razor blades through supermarkets 
C)  KFC selling chicken dinners at its franchises 
D)  Google advertising on television

Question 19

Define price escalation in exporting and explain why it occurs.

Accepted Answer

Price escalation occurs if standard mark

Question 20

Passive exports involve the filling of unsolicited orders from abroad.

Accepted Answer

A) True 
 B)False

Why might companies sometimes narrow the product line that they sell in a foreign country as compared to the product line they sell at home?

Foreman Enterprises produces and sells a variety of products for the home.Foreman recently introduced a new detergent at a very low price with the hope that a high number of consumers will try it out.Foreman is most likely using a ________ strategy.

All of the following are true about passive exports EXCEPT that ________.

Ampco Industries has a production facility in an area of India in which roads are poorly maintained and dangerous.What part of Ampco's marketing mix do these conditions most likely affect?

All of the following are true about distribution concerns when marketing internationally EXCEPT which one?

In a short essay,compare push and pull promotional strategies.

The marketing approach a company takes internationally should be compatible with its overall aims and strategies.

What challenges are created by selling internationally through the Internet? How does e-commerce affect pricing?

A company sometimes handles a broader line of products in a foreign country than in its home country because most of its new product development is abroad.

Which of the following statements is most likely true?

Which of the following best describes globally standardized advertising?

Promotion using direct selling techniques is ________.

Tommy Hilfiger has encountered some European resistance to the sale of its products because ________.

In comparing international and domestic marketing,it is best to state that ________.

International marketing differs from domestic marketing in that ________.

What factors makes international pricing and distribution more complex than domestic pricing and distribution?

Why does price escalation most likely occur in exporting?

Which of the following best depicts a push strategy for a U.S.company selling in Mexico?

Define price escalation in exporting and explain why it occurs.

Passive exports involve the filling of unsolicited orders from abroad.

Globalization and International Business

The Cultural Environments Facing Business

The Political and Legal Environments Facing Business

The Economic Environments Facing Businesses

International Trade and Factor-Mobility Theory

Governmental Influence on Trade

Cross-National Cooperation and Agreements

Global Foreign-Exchange Markets

The Determination of Exchange Rates

Global Capital Markets

Globalization and Society

The Strategy of International Business

Country Evaluation and Selection

Export and Import

Direct Investment and Collaborative Strategies

The Organization of International Business

Global Manufacturing and Supply-Chain Management

International Accounting and Finance Issues

International Human Resource Management

Filters

Exam 17: Marketing Globally

Why might companies sometimes narrow the product line that they sell in a foreign country as compared to the product line they sell at home?

Foreman Enterprises produces and sells a variety of products for the home.Foreman recently introduced a new detergent at a very low price with the hope that a high number of consumers will try it out.Foreman is most likely using a ________ strategy.

All of the following are true about passive exports EXCEPT that ________.

Ampco Industries has a production facility in an area of India in which roads are poorly maintained and dangerous.What part of Ampco's marketing mix do these conditions most likely affect?

All of the following are true about distribution concerns when marketing internationally EXCEPT which one?

In a short essay,compare push and pull promotional strategies.

The marketing approach a company takes internationally should be compatible with its overall aims and strategies.

What challenges are created by selling internationally through the Internet? How does e-commerce affect pricing?

A company sometimes handles a broader line of products in a foreign country than in its home country because most of its new product development is abroad.

Which of the following statements is most likely true?

Which of the following best describes globally standardized advertising?

Promotion using direct selling techniques is ________.

Tommy Hilfiger has encountered some European resistance to the sale of its products because ________.

In comparing international and domestic marketing,it is best to state that ________.

International marketing differs from domestic marketing in that ________.

What factors makes international pricing and distribution more complex than domestic pricing and distribution?

Why does price escalation most likely occur in exporting?

Which of the following best depicts a push strategy for a U.S.company selling in Mexico?

Define price escalation in exporting and explain why it occurs.

Passive exports involve the filling of unsolicited orders from abroad.

Globalization and International Business

The Cultural Environments Facing Business

The Political and Legal Environments Facing Business

The Economic Environments Facing Businesses

International Trade and Factor-Mobility Theory

Governmental Influence on Trade

Cross-National Cooperation and Agreements

Global Foreign-Exchange Markets

The Determination of Exchange Rates

Global Capital Markets

Globalization and Society

The Strategy of International Business

Country Evaluation and Selection

Export and Import

Direct Investment and Collaborative Strategies

The Organization of International Business

Global Manufacturing and Supply-Chain Management

International Accounting and Finance Issues

International Human Resource Management

Filters