Exam 17: Marketing Globally

E-commerce facilitates the ability of consumers to compare prices from different distributors,which will most likely result in lower prices on products.

International marketing is unlike domestic marketing because the basic principles are completely different.

Which of the following is most likely to occur when a firm segments markets by country?

What is the most likely reason that sales to a mass market would be necessary for a company selling internationally?

Although the broadening of product lines increases distribution efficiencies,too broad a line can create problems in selling.

A company that exports products at a price lower than its domestic market price is using a skimming policy abroad.

The most common way of identifying market segments is through demographics.

Internet sales complement traditional distributors,thus enhancing companies' ability to secure and hold traditional distributors.

What is the gray market? Why are companies concerned about it?

Diversity of international markets and currency instability have the greatest effect on ________.

Which of the following is NOT one of the three personality traits that specifically affect international marketing?

When a company identifies a market segment on a global basis,such as a segment based on income,it will likely ________.

Gap analysis is ________.

All of the following are true about the Internet and electronic commerce EXCEPT which one?

Which of the following would LEAST likely be caused by a high inflation rate?

Seasonal differences around the world enable MNEs to distribute weather-related sales,such as winter clothing,more evenly throughout the year.

In advertisements aimed at different countries,companies sometimes use actors who do not speak,along with a voice and/or print overlay.What is the main reason for doing this?

Under a strategic marketing orientation,a company considers potential environmental,health,social,and work-related problems from the sale of its products abroad.

Which of the following would most likely indicate that a company should handle its own distribution?

Pulte Homes adapts its marketing to foreign differences by making minor changes to bathrooms and outdoor patios.However,Pulte Homes uses the same floor plans and exterior attributes in all countries to gain economies of standardization.Pulte Homes most likely follows a ________.