Question 1

In a short essay,discuss the international application of five common marketing orientations.

Accepted Answer

a.Production orientation: Companies focu

Question 2

Arden Shoes runs a different marketing campaign every four weeks abroad.Which of the following best describes the advantage of doing so?

Accepted Answer

A)  It enables Arden to attract more sales personnel. 
B)  It helps Arden create an image of having quality products. 
C)  It allows Arden to change prices in highly inflationary economies. 
D)  It enables Arden to switch quickly and inexpensively to a local emphasis. 
A)  It enables Arden to attract more sales personnel. 
B)  It helps Arden create an image of having quality products. 
C)  It allows Arden to change prices in highly inflationary economies. 
D)  It enables Arden to switch quickly and inexpensively to a local emphasis.

Question 3

Which of the following best describes a company that follows a social marketing orientation?

Accepted Answer

A)  It considers political and safety dimensions of its products. 
B)  It is a not-for-profit entity based in a developed country. 
C)  It is a government-owned entity from an emerging economy. 
D)  It generates sales to niche markets using social networking sites. 
A)  It considers political and safety dimensions of its products. 
B)  It is a not-for-profit entity based in a developed country. 
C)  It is a government-owned entity from an emerging economy. 
D)  It generates sales to niche markets using social networking sites.

Question 4

Why are MNEs criticized for exporting to developing countries the same products they sell in developed countries?

Accepted Answer

A)  The prices of the products are too low in developing countries. 
B)  Many of the products are deemed to be unnecessary for low income consumers. 
C)  The sales enhance local company failures in developing countries. 
D)  Developing countries need local production rather than imports. 
A)  The prices of the products are too low in developing countries. 
B)  Many of the products are deemed to be unnecessary for low income consumers. 
C)  The sales enhance local company failures in developing countries. 
D)  Developing countries need local production rather than imports.

Question 5

A company would most likely export at a price lower than its production and distribution costs in order to ________.

Accepted Answer

A)  use a skimming strategy abroad before using one domestically 
B)  test a market before making a big commitment 
C)  use a cost-plus strategy globally 
D)  encourage gray market sales 
A)  use a skimming strategy abroad before using one domestically 
B)  test a market before making a big commitment 
C)  use a cost-plus strategy globally 
D)  encourage gray market sales

Question 6

A company that adapts its marketing to foreign differences without deviating very much from its experience is following a customer orientation.

Accepted Answer

A) True 
 B)False

Question 7

What is the most common way of identifying market segments within a country?

Accepted Answer

A)  psychographics 
B)  the Internet 
C)  gap analysis 
D)  demographics 
A)  psychographics 
B)  the Internet 
C)  gap analysis 
D)  demographics

Question 8

Gap analysis may show that the combined market potential among several countries may justify product development costs.

Accepted Answer

A) True 
 B)False

Question 9

If a company's foreign sales per customer is small compared to those in its domestic market,it should most likely ________.

Accepted Answer

A)  introduce a larger family of products 
B)  narrow the product line offered to the market 
C)  reconfigure the product life cycle marketing strategy 
D)  shift additional salespeople to the domestic market 
A)  introduce a larger family of products 
B)  narrow the product line offered to the market 
C)  reconfigure the product life cycle marketing strategy 
D)  shift additional salespeople to the domestic market

Question 10

All of the following are problems of using a worldwide brand EXCEPT which one?

Accepted Answer

A)  Brand names may carry a different association in another language. 
B)  Pronunciation may be difficult in another language. 
C)  Acquired brand names cannot be legally changed. 
D)  Pictogram alphabets need visual appeal in addition to phonetic appeal. 
A)  Brand names may carry a different association in another language. 
B)  Pronunciation may be difficult in another language. 
C)  Acquired brand names cannot be legally changed. 
D)  Pictogram alphabets need visual appeal in addition to phonetic appeal.

Question 11

When a company sells technologically advanced products to global customers,it is more likely to handle distribution itself.

Accepted Answer

A) True 
 B)False

Question 12

Although electronic commerce offers companies an opportunity to promote their products globally,doing so brings challenges.Which of the following is NOT one of the challenges?

Accepted Answer

A)  Many households, especially in developing countries, lack access to the Internet. 
B)  Setting up and implementing Internet sales can be expensive. 
C)  The appeals must be differentiated for every country of the world. 
D)  Switching to Internet sales can upset current distribution. 
A)  Many households, especially in developing countries, lack access to the Internet. 
B)  Setting up and implementing Internet sales can be expensive. 
C)  The appeals must be differentiated for every country of the world. 
D)  Switching to Internet sales can upset current distribution.

Question 13

Gap analysis refers to an estimation of sales potential caused by the disparity in incomes between developed and developing countries.

Accepted Answer

A) True 
 B)False

Question 14

In a short essay,discuss gap analysis.

Accepted Answer

Gap analysis is a method for estimating

Question 15

Antidumping regulations of the WTO allow countries to establish restrictions against any exports that fail to meet quality standards.

Accepted Answer

A) True 
 B)False

Question 16

Executives at Apex decided to use a production orientation in the firm's international marketing efforts.Which of the following statements best supports this decision?

Accepted Answer

A)  Top management at Apex is committed to the concept of social responsibility. 
B)  Apex is willing to alter its products to fit mass-market needs in foreign countries offering growth potential. 
C)  Apex will produce in each country where it sells. 
D)  Apex will aim sales at foreign-market segments that resemble segments to which it aims domestically. 
A)  Top management at Apex is committed to the concept of social responsibility. 
B)  Apex is willing to alter its products to fit mass-market needs in foreign countries offering growth potential. 
C)  Apex will produce in each country where it sells. 
D)  Apex will aim sales at foreign-market segments that resemble segments to which it aims domestically.

Question 17

All of the following are possible advantages of globally standardized advertising programs EXCEPT ________.

Accepted Answer

A)  cost savings 
B)  improvement of local-level quality 
C)  avoidance of legal impediments 
D)  faster entry into different markets 
A)  cost savings 
B)  improvement of local-level quality 
C)  avoidance of legal impediments 
D)  faster entry into different markets

Question 18

Gap analysis can be used by companies to gain synergy among countries.Which of the following is a benefit of this synergy?

Accepted Answer

A)  It allows companies to determine the allocation of marketing budgets among countries. 
B)  It can be used to prevent sales via the gray market. 
C)  By seeing the combined market potential among several countries, companies can determine whether there is sufficient demand to justify new product development costs. 
D)  By analyzing the distribution gap, companies can better determine whether to handle other companies' imported products along with their own. 
A)  It allows companies to determine the allocation of marketing budgets among countries. 
B)  It can be used to prevent sales via the gray market. 
C)  By seeing the combined market potential among several countries, companies can determine whether there is sufficient demand to justify new product development costs. 
D)  By analyzing the distribution gap, companies can better determine whether to handle other companies' imported products along with their own.

Question 19

Different country standards,such as safety regulations,add complexity to whether companies decide to use a globally standardized product.

Accepted Answer

A) True 
 B)False

Question 20

Agreements on international product standards are hampered by all the following factors EXCEPT ________.

Accepted Answer

A)  that standardization increases production costs 
B)  consumer reluctance to change 
C)  the cost of redesigning and retooling 
D)  governments' desires to protect investments 
A)  that standardization increases production costs 
B)  consumer reluctance to change 
C)  the cost of redesigning and retooling 
D)  governments' desires to protect investments

In a short essay,discuss the international application of five common marketing orientations.

Arden Shoes runs a different marketing campaign every four weeks abroad.Which of the following best describes the advantage of doing so?

Which of the following best describes a company that follows a social marketing orientation?

Why are MNEs criticized for exporting to developing countries the same products they sell in developed countries?

A company would most likely export at a price lower than its production and distribution costs in order to ________.

A company that adapts its marketing to foreign differences without deviating very much from its experience is following a customer orientation.

What is the most common way of identifying market segments within a country?

Gap analysis may show that the combined market potential among several countries may justify product development costs.

If a company's foreign sales per customer is small compared to those in its domestic market,it should most likely ________.

All of the following are problems of using a worldwide brand EXCEPT which one?

When a company sells technologically advanced products to global customers,it is more likely to handle distribution itself.

Although electronic commerce offers companies an opportunity to promote their products globally,doing so brings challenges.Which of the following is NOT one of the challenges?

Gap analysis refers to an estimation of sales potential caused by the disparity in incomes between developed and developing countries.

In a short essay,discuss gap analysis.

Antidumping regulations of the WTO allow countries to establish restrictions against any exports that fail to meet quality standards.

Executives at Apex decided to use a production orientation in the firm's international marketing efforts.Which of the following statements best supports this decision?

All of the following are possible advantages of globally standardized advertising programs EXCEPT ________.

Gap analysis can be used by companies to gain synergy among countries.Which of the following is a benefit of this synergy?

Different country standards,such as safety regulations,add complexity to whether companies decide to use a globally standardized product.

Agreements on international product standards are hampered by all the following factors EXCEPT ________.

Globalization and International Business

The Cultural Environments Facing Business

The Political and Legal Environments Facing Business

The Economic Environments Facing Businesses

International Trade and Factor-Mobility Theory

Governmental Influence on Trade

Cross-National Cooperation and Agreements

Global Foreign-Exchange Markets

The Determination of Exchange Rates

Global Capital Markets

Globalization and Society

The Strategy of International Business

Country Evaluation and Selection

Export and Import

Direct Investment and Collaborative Strategies

The Organization of International Business

Global Manufacturing and Supply-Chain Management

International Accounting and Finance Issues

International Human Resource Management

Filters

Exam 17: Marketing Globally

In a short essay,discuss the international application of five common marketing orientations.

Arden Shoes runs a different marketing campaign every four weeks abroad.Which of the following best describes the advantage of doing so?

Which of the following best describes a company that follows a social marketing orientation?

Why are MNEs criticized for exporting to developing countries the same products they sell in developed countries?

A company would most likely export at a price lower than its production and distribution costs in order to ________.

A company that adapts its marketing to foreign differences without deviating very much from its experience is following a customer orientation.

What is the most common way of identifying market segments within a country?

Gap analysis may show that the combined market potential among several countries may justify product development costs.

If a company's foreign sales per customer is small compared to those in its domestic market,it should most likely ________.

All of the following are problems of using a worldwide brand EXCEPT which one?

When a company sells technologically advanced products to global customers,it is more likely to handle distribution itself.

Although electronic commerce offers companies an opportunity to promote their products globally,doing so brings challenges.Which of the following is NOT one of the challenges?

Gap analysis refers to an estimation of sales potential caused by the disparity in incomes between developed and developing countries.

In a short essay,discuss gap analysis.

Antidumping regulations of the WTO allow countries to establish restrictions against any exports that fail to meet quality standards.

Executives at Apex decided to use a production orientation in the firm's international marketing efforts.Which of the following statements best supports this decision?

All of the following are possible advantages of globally standardized advertising programs EXCEPT ________.

Gap analysis can be used by companies to gain synergy among countries.Which of the following is a benefit of this synergy?

Different country standards,such as safety regulations,add complexity to whether companies decide to use a globally standardized product.

Agreements on international product standards are hampered by all the following factors EXCEPT ________.

Globalization and International Business

The Cultural Environments Facing Business

The Political and Legal Environments Facing Business

The Economic Environments Facing Businesses

International Trade and Factor-Mobility Theory

Governmental Influence on Trade

Cross-National Cooperation and Agreements

Global Foreign-Exchange Markets

The Determination of Exchange Rates

Global Capital Markets

Globalization and Society

The Strategy of International Business

Country Evaluation and Selection

Export and Import

Direct Investment and Collaborative Strategies

The Organization of International Business

Global Manufacturing and Supply-Chain Management

International Accounting and Finance Issues

International Human Resource Management

Filters