Question 1

Which of the following statements regarding telemarketing is most accurate?

Accepted Answer

A)  Shopping bots are computers that place automated or "robo" (i.e. robotic) telemarketing calls. 
B)  Direct-mail is typically viewed as more efficient means of targeting consumers than telemarketing. 
C)  Telemarketing has risen in popularity as a result of the National Please-Do-Call registry legislation. 
D)  Consumer privacy, industry standards, and ethical guidelines have become important issues. 
E)  Some firms are considering shifting their direct-mail and door-to-door budgets to telemarketing techniques. 
A)  Shopping bots are computers that place automated or "robo" (i.e. robotic) telemarketing calls. 
B)  Direct-mail is typically viewed as more efficient means of targeting consumers than telemarketing. 
C)  Telemarketing has risen in popularity as a result of the National Please-Do-Call registry legislation. 
D)  Consumer privacy, industry standards, and ethical guidelines have become important issues. 
E)  Some firms are considering shifting their direct-mail and door-to-door budgets to telemarketing techniques.

Question 2

stores today are near several others in one of five settings: the central business district,the community shopping center,the regional shopping center,the power center,or the __________.

Accepted Answer

A)  suburban downtown 
B)  strip mall 
C)  exurb value center 
D)  rural micromall 
E)  urban megacenter 
A)  suburban downtown 
B)  strip mall 
C)  exurb value center 
D)  rural micromall 
E)  urban megacenter

Question 3

oldest retail setting,usually located in the community's downtown area,is referred to as

Accepted Answer

A)  the central business district. 
B)  main street. 
C)  community anchor. 
D)  uptown center. 
E)  historical commerce district. 
A)  the central business district. 
B)  main street. 
C)  community anchor. 
D)  uptown center. 
E)  historical commerce district.

Question 4

activities related to managing the store and the merchandise in the store,which includes retail pricing,store location,retail communication,and merchandise are referred to as the __________.

Accepted Answer

A)  wheel of retailing 
B)  distribution mix 
C)  retail life cycle 
D)  retailing mix 
E)  retail store positioning 
A)  wheel of retailing 
B)  distribution mix 
C)  retail life cycle 
D)  retailing mix 
E)  retail store positioning

Question 5

According to Figure 16-9 above,where would you find the highest prices,margins,and status?

Accepted Answer

A)  "A" 
B)  "B" 
C)  "C" 
D)  "D" 
E)  "A" and "D" 
A)  "A" 
B)  "B" 
C)  "C" 
D)  "D" 
E)  "A" and "D"

Question 6

Price ranges,store layouts,and breadth and depth of merchandise lines are considered to be __________ of a store's image.

Accepted Answer

A)  functional qualities 
B)  sociological qualities 
C)  psychological attributes 
D)  lifestyle attributes 
E)  atmospheric elements 
A)  functional qualities 
B)  sociological qualities 
C)  psychological attributes 
D)  lifestyle attributes 
E)  atmospheric elements

Question 7

is the value of retailing for consumers and the economy?

Accepted Answer

Retailing is an important marketing acti

Question 8

stores today are near several others in one of five settings: the central business district,the community shopping center,the strip mall,the power center,or the __________.

Accepted Answer

A)  exurb value center 
B)  urban megacenter 
C)  suburban downtown 
D)  regional shopping center 
E)  rural micromall 
A)  exurb value center 
B)  urban megacenter 
C)  suburban downtown 
D)  regional shopping center 
E)  rural micromall

Question 9

strip mall refers to a

Accepted Answer

A)  suburban mall containing up to 100 stores that draws customer from a 5-to 10-mile radius. 
B)  a cluster of stores in a downtown area. 
C)  retail location that typically has one primary store (usually a department store branch) with 20 to 40 smaller outlets serving a population of consumers who are within a 10- to 20-minute drive. 
D)  cluster of neighborhood stores designed to serve people within a five- to ten- minute drive. 
E)  collection of category killers usually located outside a major amusement park or attraction. 
A)  suburban mall containing up to 100 stores that draws customer from a 5-to 10-mile radius. 
B)  a cluster of stores in a downtown area. 
C)  retail location that typically has one primary store (usually a department store branch) with 20 to 40 smaller outlets serving a population of consumers who are within a 10- to 20-minute drive. 
D)  cluster of neighborhood stores designed to serve people within a five- to ten- minute drive. 
E)  collection of category killers usually located outside a major amusement park or attraction.

Question 10

Sales per Square Foot and Same-Store Sales Growth Marketing Dashboards
-Neiman Marcus has approximately what amount of sales per square foot according to the Sales per Square Foot Marketing Dashboard above?

Accepted Answer

A)  $500 
B)  $800 
C)  $1,000 
D)  $2,000 
E)  $4,000 
A)  $500 
B)  $800 
C)  $1,000 
D)  $2,000 
E)  $4,000

Question 11

Briefly describe the three levels of service offered by retail outlets.

Accepted Answer

Retail outlets generally offer three lev

Question 12

off-price retailer that requires customers to purchase an annual membership card for the privilege of shopping at the store is referred to as a __________.

Accepted Answer

A)  outlet store 
B)  single-price retailer 
C)  hypermarket 
D)  warehouse club 
E)  supercenter 
A)  outlet store 
B)  single-price retailer 
C)  hypermarket 
D)  warehouse club 
E)  supercenter

Question 13

Which type of outlet is most likely in its decline stage of the retail life cycle?

Accepted Answer

A)  single-price stores 
B)  value-retail centers 
C)  online retailers 
D)  business-district retailers 
E)  convenience stores 
A)  single-price stores 
B)  value-retail centers 
C)  online retailers 
D)  business-district retailers 
E)  convenience stores

Question 14

Store layout,colors,lighting,and music are all considered part of a store's retail

Accepted Answer

A)  image. 
B)  psychological attributes. 
C)  antecedent attributes. 
D)  personality type. 
E)  atmosphere. 
A)  image. 
B)  psychological attributes. 
C)  antecedent attributes. 
D)  personality type. 
E)  atmosphere.

Question 15

changes will likely occur in the future of retailing?

Accepted Answer

Retailers in the future are likely to co

Question 16

Balance offers shoes for men,women,and children in many sizes and foot widths.It offers running,cross training,walking,golf,and other types of shoes.This an example of the __________ that New Balance offers to its customers.

Accepted Answer

A)  product items 
B)  depth of product line 
C)  breadth of product line 
D)  versatility of product family 
E)  variety of product mix 
A)  product items 
B)  depth of product line 
C)  breadth of product line 
D)  versatility of product family 
E)  variety of product mix

Question 17

specialty stores and department stores,which provide many services to their customers,are considered to be __________.

Accepted Answer

A)  exclusive-service retailers 
B)  limited-service retailers 
C)  full-service retailers 
D)  full-domain retailers 
E)  upscale-retailers 
A)  exclusive-service retailers 
B)  limited-service retailers 
C)  full-service retailers 
D)  full-domain retailers 
E)  upscale-retailers

Question 18

stores today are in one of five settings that include all of the following EXCEPT:

Accepted Answer

A)  the regional shopping center. 
B)  the strip mall. 
C)  the uptown shopping center. 
D)  the community shopping center. 
E)  the power center. 
A)  the regional shopping center. 
B)  the strip mall. 
C)  the uptown shopping center. 
D)  the community shopping center. 
E)  the power center.

Question 19

retailing positioning matrix refers to an analytical tool that

Accepted Answer

A)  positions retail outlets in terms of the breadth of product line and value added. 
B)  identifies the best location for building or leasing a retail store. 
C)  identifies the specific customer base served by all stores within a given radius. 
D)  identifies the most likely target market for a retail outlet based upon its size. 
E)  identifies the elements of the retailing mix. 
A)  positions retail outlets in terms of the breadth of product line and value added. 
B)  identifies the best location for building or leasing a retail store. 
C)  identifies the specific customer base served by all stores within a given radius. 
D)  identifies the most likely target market for a retail outlet based upon its size. 
E)  identifies the elements of the retailing mix.

Question 20

retailers set prices on new models or styles of products,the price of existing models often is _________.

Accepted Answer

A)  marked up 
B)  off-priced 
C)  value-added 
D)  marked down 
E)  maintained 
A)  marked up 
B)  off-priced 
C)  value-added 
D)  marked down 
E)  maintained

Exam 16: Retailing and Wholesaling

Which of the following statements regarding telemarketing is most accurate?

stores today are near several others in one of five settings: the central business district,the community shopping center,the regional shopping center,the power center,or the __________.

oldest retail setting,usually located in the community's downtown area,is referred to as

activities related to managing the store and the merchandise in the store,which includes retail pricing,store location,retail communication,and merchandise are referred to as the __________.

According to Figure 16-9 above,where would you find the highest prices,margins,and status?

Price ranges,store layouts,and breadth and depth of merchandise lines are considered to be __________ of a store's image.

is the value of retailing for consumers and the economy?

stores today are near several others in one of five settings: the central business district,the community shopping center,the strip mall,the power center,or the __________.

strip mall refers to a

Sales per Square Foot and Same-Store Sales Growth Marketing Dashboards -Neiman Marcus has approximately what amount of sales per square foot according to the Sales per Square Foot Marketing Dashboard above?

Briefly describe the three levels of service offered by retail outlets.

off-price retailer that requires customers to purchase an annual membership card for the privilege of shopping at the store is referred to as a __________.

Which type of outlet is most likely in its decline stage of the retail life cycle?

Store layout,colors,lighting,and music are all considered part of a store's retail

changes will likely occur in the future of retailing?

Balance offers shoes for men,women,and children in many sizes and foot widths.It offers running,cross training,walking,golf,and other types of shoes.This an example of the __________ that New Balance offers to its customers.

specialty stores and department stores,which provide many services to their customers,are considered to be __________.

stores today are in one of five settings that include all of the following EXCEPT:

retailing positioning matrix refers to an analytical tool that

retailers set prices on new models or styles of products,the price of existing models often is _________.

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Scanning the Marketing Environment

Ethical and Social Responsibility for Sustainable Marketing

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation,Targeting,and Positioning

Developing New Products and Services

Managing Successful Products,Services,and Brands

Services Marketing

Building the Price Foundation

Arriving at the Final Price

Managing Marketing Channels and Supply Chains

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media and Mobile Marketing to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multi-Channel Marketing

Pulling It All Together: The Strategic Marketing Process

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