Exam 16: Retailing and Wholesaling

Retailing is an important marketing activity.Not only do producers and consumers meet through retailing actions,but retailing also creates __________.

the late 1950s,Pierre Martineau described __________ as "the way in which the store is defined in the shopper's mind."

_________ distinguishes retail outlets based on whether independent retailers,corporate chains,or contractual systems own the outlet.

Which of the following statements regarding direct selling is most accurate?

There are two general types of franchises:

Direct selling is likely to continue to have strong growth in markets

Loehmann's is an upscale,off-price specialty retailer for name-brand designer fashions.Loehmann's provides consumers with

Direct Selling Association reports that the number of companies using direct selling has __________ in the past five years.

Wholesalers who take title to merchandise but sell only to buyers who call on them,pay cash for merchandise,and furnish their own transportation for merchandise are referred to as __________.

Nordstrom Rack and the Gap Factory Store allow retailers to sell excess merchandise and still maintain an image of offering merchandise at full price in their primary stores.These retailers are referred to as __________.

Wells Fargo is one of the best-run banks in the United States.It reaches retail customers through 9,000 stores,a worldwide network of 12,000 ATMs,and its online banking service.Which utility does Wells Fargo best provide?

Which of the following statements describes the key difference between merchant wholesalers and agents and brokers?

department store recently replaced its fabric-covered chairs with oversized leather couches.This was most likely done to

a business format franchisor,McDonald's provides step-by-step procedures for most aspects of the business and

limited-service wholesaler who performs all channel functions,and sells on consignment to retailers,which means they retain the title to the products displayed and bill retailers only for the merchandise sold is a _________.

manufacturer's sales office

of America has verbalized its __________ strategy with the slogan,"A place for fun!"

huge shopping strip with multiple anchor (or national)stores is referred to as a __________.

description of how new retail outlets enter the market is referred to as the __________.

channel intermediary that does not carry inventory,typically performs only a sales function,and is an alternative to agents and brokers is referred to as a __________.