Question 1

the five store locations or settings.How has the location of stores changed over the years?

Accepted Answer

Department stores started downtown in mo

Question 2

Explain the difference between a hypermarket and a supercenter.

Accepted Answer

The hypermarket is a form of scrambled m

Question 3

major difference between an off-price retailer and a discount store is that off-price retailers purchase merchandise from manufacturers __________ and discount stores buy from wholesalers __________.

Accepted Answer

A)  who are trying to offload returned or slightly irregular inventory; selling new but inexpensive merchandise 
B)  at below wholesale prices; and charge a high initial price with the full intent of taking markdowns later 
C)  at below wholesale prices; at full price but take a less of a markup 
D)  at various price points; at the lowest price points possible 
E)  who are part of a retailing cooperative; who are part of a wholesaling cooperative 
A)  who are trying to offload returned or slightly irregular inventory; selling new but inexpensive merchandise 
B)  at below wholesale prices; and charge a high initial price with the full intent of taking markdowns later 
C)  at below wholesale prices; at full price but take a less of a markup 
D)  at various price points; at the lowest price points possible 
E)  who are part of a retailing cooperative; who are part of a wholesaling cooperative

Question 4

__________ would be most likely to use truck jobbers to distribute its products.

Accepted Answer

A)  a clothing manufacturer 
B)  manufacturer of electric generators 
C)  a leather goods importer 
D)  pharmaceutical company 
E)  meat processing plant 
A)  a clothing manufacturer 
B)  manufacturer of electric generators 
C)  a leather goods importer 
D)  pharmaceutical company 
E)  meat processing plant

Question 5

Retailing that occurs outside a retail outlet,such as through direct marketing,direct selling,and automatic vending is referred to as __________.

Accepted Answer

A)  limited-line retailing 
B)  nonstore retailing 
C)  scrambled merchandising 
D)  a hypermarket 
E)  intertype competition 
A)  limited-line retailing 
B)  nonstore retailing 
C)  scrambled merchandising 
D)  a hypermarket 
E)  intertype competition

Question 6

the Christmas Tree Shop,customers can shop for Christmas gifts at any time of year.What type of utility does this store primarily provide for its customers?

Accepted Answer

A)  place and conformance 
B)  possession and form 
C)  form 
D)  performance 
E)  time 
A)  place and conformance 
B)  possession and form 
C)  form 
D)  performance 
E)  time

Question 7

Saks Fifth Avenue Off 5S1U1P1thS1S1P0 Photo
-Another name for an extreme value retailer is a(n)__________.

Accepted Answer

A)  specialty outlet 
B)  single-price retailer 
C)  hypermarket 
D)  outlet store 
E)  warehouse club 
A)  specialty outlet 
B)  single-price retailer 
C)  hypermarket 
D)  outlet store 
E)  warehouse club

Question 8

Which of the following statements regarding managing the customer experience is most accurate?

Accepted Answer

A)  As more women enter the upper levels of industry, retailers are paying less attention to men and their shopping behavior. 
B)  Men were typically viewed as infrequent "mission shoppers" but they are changing their behaviors. 
C)  Men will shop for electronics but leave the majority of their clothing shopping to their wives. 
D)  Making the retail environment a sparse one appeals to male shoppers who value efficiency. 
E)  Men prefer to shop in a social environment so they avoid shopping alone at all costs. 
A)  As more women enter the upper levels of industry, retailers are paying less attention to men and their shopping behavior. 
B)  Men were typically viewed as infrequent "mission shoppers" but they are changing their behaviors. 
C)  Men will shop for electronics but leave the majority of their clothing shopping to their wives. 
D)  Making the retail environment a sparse one appeals to male shoppers who value efficiency. 
E)  Men prefer to shop in a social environment so they avoid shopping alone at all costs.

Question 9

type of retail outlet that focuses on one type of product at very competitive or discount prices and often dominates the market is referred to as a __________.

Accepted Answer

A)  general merchandise store 
B)  specialty outlet 
C)  hypermarket 
D)  category killer 
E)  regional dominator 
A)  general merchandise store 
B)  specialty outlet 
C)  hypermarket 
D)  category killer 
E)  regional dominator

Question 10

There are three general forms of retail ownership: independent retailer,corporate chain,and __________.

Accepted Answer

A)  dual ownership 
B)  industry consortium 
C)  retailing cooperative 
D)  contractual system 
E)  multi-national cartel 
A)  dual ownership 
B)  industry consortium 
C)  retailing cooperative 
D)  contractual system 
E)  multi-national cartel

Question 11

Fresh-cut flowers that only used to be available from florists can now be purchased at neighborhood supermarkets.This is an example of __________.

Accepted Answer

A)  dysfunctional competition 
B)  mixed-line merchandising 
C)  multi-product marketing 
D)  intertype competition 
E)  dual distribution 
A)  dysfunctional competition 
B)  mixed-line merchandising 
C)  multi-product marketing 
D)  intertype competition 
E)  dual distribution

Question 12

Another name for a drop shipper is a __________.

Accepted Answer

A)  desk jobber 
B)  drop runner 
C)  transport vendor 
D)  container transport vendor 
E)  stock jobber 
A)  desk jobber 
B)  drop runner 
C)  transport vendor 
D)  container transport vendor 
E)  stock jobber

Question 13

of the 1.1 million retail establishments in the United States including hardware stores,convenience stores,clothing stores,and computer and software stores are owned by __________.

Accepted Answer

A)  corporate chains 
B)  contractual systems 
C)  independent retailers 
D)  conglomerate 
E)  multinationals 
A)  corporate chains 
B)  contractual systems 
C)  independent retailers 
D)  conglomerate 
E)  multinationals

Question 14

customer was unable to go to the store on her own to buy gifts for the holidays.She contacted a Tupperware representative who came to her home,showed her not only catalogs but actual products,answered all her questions,and had all the customer's gifts sorted and delivered.This is an example of __________.

Accepted Answer

A)  interface marketing 
B)  flex-marketing 
C)  direct selling 
D)  interactive selling 
E)  responsive selling 
A)  interface marketing 
B)  flex-marketing 
C)  direct selling 
D)  interactive selling 
E)  responsive selling

Question 15

Explain the difference between a markup,an original markup,and a maintained markup.

Accepted Answer

In setting prices for merchandise,retail

Question 16

Mall of America is an example of which type of setting for a store location?

Accepted Answer

A)  central business district 
B)  regional shopping center 
C)  community shopping center 
D)  strip mall 
E)  power center 
A)  central business district 
B)  regional shopping center 
C)  community shopping center 
D)  strip mall 
E)  power center

Question 17

Which of the following is a commonly used method of classifying retail outlets?

Accepted Answer

A)  service versus product 
B)  form of ownership 
C)  proportion of national versus private label brands carried 
D)  revenues generated 
E)  profitability 
A)  service versus product 
B)  form of ownership 
C)  proportion of national versus private label brands carried 
D)  revenues generated 
E)  profitability

Question 18

Shrinkage refers to

Accepted Answer

A)  the declining number of small privately owned retail stores due to economic hard times. 
B)  breakage, theft, and fraud by customers and employees. 
C)  the percentage of inventory that is damaged or unsalable because of product failure or problems in shipping. 
D)  loss of profits in clothing items that are returned because of inferior materials. 
E)  polycarbonate packaging that encases products with a tamper-resistant plastic seal. 
A)  the declining number of small privately owned retail stores due to economic hard times. 
B)  breakage, theft, and fraud by customers and employees. 
C)  the percentage of inventory that is damaged or unsalable because of product failure or problems in shipping. 
D)  loss of profits in clothing items that are returned because of inferior materials. 
E)  polycarbonate packaging that encases products with a tamper-resistant plastic seal.

Question 19

ability to shop over the Internet 24/7 provides consumers with __________ utility.

Accepted Answer

A)  form 
B)  time 
C)  convenience 
D)  possession 
E)  performance 
A)  form 
B)  time 
C)  convenience 
D)  possession 
E)  performance

Question 20

Woman's Place is a retail store,created and staffed by women,that offers products and services relating to maternity needs.For expectant mothers,it offers advice and personal shopping services,help with hair and/or make-up problems,and free delivery.A Woman's Place is an example of a(n)__________ retailer.

Accepted Answer

A)  franchise 
B)  service 
C)  limited -service 
D)  full-service 
E)  upscale 
A)  franchise 
B)  service 
C)  limited -service 
D)  full-service 
E)  upscale

the five store locations or settings.How has the location of stores changed over the years?

Explain the difference between a hypermarket and a supercenter.

major difference between an off-price retailer and a discount store is that off-price retailers purchase merchandise from manufacturers and discount stores buy from wholesalers .

__________ would be most likely to use truck jobbers to distribute its products.

Retailing that occurs outside a retail outlet,such as through direct marketing,direct selling,and automatic vending is referred to as __________.

the Christmas Tree Shop,customers can shop for Christmas gifts at any time of year.What type of utility does this store primarily provide for its customers?

Saks Fifth Avenue Off 5^th Photo -Another name for an extreme value retailer is a(n)__________.

Which of the following statements regarding managing the customer experience is most accurate?

type of retail outlet that focuses on one type of product at very competitive or discount prices and often dominates the market is referred to as a __________.

There are three general forms of retail ownership: independent retailer,corporate chain,and __________.

Fresh-cut flowers that only used to be available from florists can now be purchased at neighborhood supermarkets.This is an example of __________.

Another name for a drop shipper is a __________.

of the 1.1 million retail establishments in the United States including hardware stores,convenience stores,clothing stores,and computer and software stores are owned by __________.

Explain the difference between a markup,an original markup,and a maintained markup.

Mall of America is an example of which type of setting for a store location?

Which of the following is a commonly used method of classifying retail outlets?

Shrinkage refers to

ability to shop over the Internet 24/7 provides consumers with __________ utility.

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Scanning the Marketing Environment

Ethical and Social Responsibility for Sustainable Marketing

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation,Targeting,and Positioning

Developing New Products and Services

Managing Successful Products,Services,and Brands

Services Marketing

Building the Price Foundation

Arriving at the Final Price

Managing Marketing Channels and Supply Chains

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media and Mobile Marketing to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multi-Channel Marketing

Pulling It All Together: The Strategic Marketing Process

Filters

Exam 16: Retailing and Wholesaling

the five store locations or settings.How has the location of stores changed over the years?

Explain the difference between a hypermarket and a supercenter.

major difference between an off-price retailer and a discount store is that off-price retailers purchase merchandise from manufacturers __________ and discount stores buy from wholesalers __________.

__________ would be most likely to use truck jobbers to distribute its products.

Retailing that occurs outside a retail outlet,such as through direct marketing,direct selling,and automatic vending is referred to as __________.

the Christmas Tree Shop,customers can shop for Christmas gifts at any time of year.What type of utility does this store primarily provide for its customers?

Saks Fifth Avenue Off 5th Photo -Another name for an extreme value retailer is a(n)__________.

Which of the following statements regarding managing the customer experience is most accurate?

type of retail outlet that focuses on one type of product at very competitive or discount prices and often dominates the market is referred to as a __________.

There are three general forms of retail ownership: independent retailer,corporate chain,and __________.

Fresh-cut flowers that only used to be available from florists can now be purchased at neighborhood supermarkets.This is an example of __________.

Another name for a drop shipper is a __________.

of the 1.1 million retail establishments in the United States including hardware stores,convenience stores,clothing stores,and computer and software stores are owned by __________.

Explain the difference between a markup,an original markup,and a maintained markup.

Mall of America is an example of which type of setting for a store location?

Which of the following is a commonly used method of classifying retail outlets?

Shrinkage refers to

ability to shop over the Internet 24/7 provides consumers with __________ utility.

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Scanning the Marketing Environment

Ethical and Social Responsibility for Sustainable Marketing

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation,Targeting,and Positioning

Developing New Products and Services

Managing Successful Products,Services,and Brands

Services Marketing

Building the Price Foundation

Arriving at the Final Price

Managing Marketing Channels and Supply Chains

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media and Mobile Marketing to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multi-Channel Marketing

Pulling It All Together: The Strategic Marketing Process

Filters

major difference between an off-price retailer and a discount store is that off-price retailers purchase merchandise from manufacturers and discount stores buy from wholesalers .

Saks Fifth Avenue Off 5^th Photo -Another name for an extreme value retailer is a(n)__________.