Question 1

three commonly used terms to describe levels of service are

Accepted Answer

A)  self-service, limited-service, and full-service. 
B)  self-service, sales-service, and customer-service 
C)  self-service, automated service, and online-service. 
D)  limited-service, full-service, and automated-service. 
E)  wholesaler-service, retailer-service, and customer-service. 
A)  self-service, limited-service, and full-service. 
B)  self-service, sales-service, and customer-service 
C)  self-service, automated service, and online-service. 
D)  limited-service, full-service, and automated-service. 
E)  wholesaler-service, retailer-service, and customer-service.

Question 2

Explain how the wheel of retailing works.

Accepted Answer

The wheel of retailing describes how new

Question 3

Explain the difference between breadth of line and depth of line.Be sure to include the definition of scrambled merchandising in your explanation.

Accepted Answer

Breadth of line means the store carries

Question 4

four major types of limited-service merchant wholesalers are cash and carry wholesalers,drop shippers,truck jobbers,and __________.

Accepted Answer

A)  display vendors 
B)  rack jobbers 
C)  point of purchase wholesalers 
D)  transport vendors 
E)  container transport vendors 
A)  display vendors 
B)  rack jobbers 
C)  point of purchase wholesalers 
D)  transport vendors 
E)  container transport vendors

Question 5

value added dimension of the retail positioning matrix includes elements such as location,prestige,and __________.

Accepted Answer

A)  level of service 
B)  market share 
C)  price 
D)  number of employees 
E)  product reliability 
A)  level of service 
B)  market share 
C)  price 
D)  number of employees 
E)  product reliability

Question 6

Merchant wholesalers are independently owned firms that __________ the merchandise they handle.

Accepted Answer

A)  take title to 
B)  broker 
C)  act as agents for 
D)  break bulk and repackage 
E)  do not deliver 
A)  take title to 
B)  broker 
C)  act as agents for 
D)  break bulk and repackage 
E)  do not deliver

Question 7

unique broker that acts in many ways like a manufacturer's agent is a food broker,representing buyers and sellers in the grocery industry.Food brokers differ from conventional brokers because they act on behalf of producers on a permanent basis and

Accepted Answer

A)  receive a commission for their services. 
B)  are paid a flat fee for each time the shelves are stocked. 
C)  are paid by both the buyer and seller separately depending upon the size of the order. 
D)  are paid a commission by the buyer and a bonus by the seller. 
E)  are paid a flat fee by both the buyer and seller, but receive a bonus based upon the percentage of increased sales by quarter. 
A)  receive a commission for their services. 
B)  are paid a flat fee for each time the shelves are stocked. 
C)  are paid by both the buyer and seller separately depending upon the size of the order. 
D)  are paid a commission by the buyer and a bonus by the seller. 
E)  are paid a flat fee by both the buyer and seller, but receive a bonus based upon the percentage of increased sales by quarter.

Question 8

Which type of wholesaler carries a broad assortment of merchandise and performs all channel functions?

Accepted Answer

A)  drop shipper 
B)  limited-line wholesaler 
C)  specialty merchandise wholesaler 
D)  rack jobber 
E)  general merchandise wholesaler 
A)  drop shipper 
B)  limited-line wholesaler 
C)  specialty merchandise wholesaler 
D)  rack jobber 
E)  general merchandise wholesaler

Question 9

difference between the final selling price and the retailer's cost is referred to as a(n)__________.

Accepted Answer

A)  original markup 
B)  maintained markup 
C)  markdown 
D)  differential markup 
E)  discounted price 
A)  original markup 
B)  maintained markup 
C)  markdown 
D)  differential markup 
E)  discounted price

Question 10

response to the changes in the United States,many direct sellers are implementing a __________ strategy by expanding into other countries with their current product lines.

Accepted Answer

A)  market development 
B)  market penetration 
C)  accelerated development 
D)  product development 
E)  diversification 
A)  market development 
B)  market penetration 
C)  accelerated development 
D)  product development 
E)  diversification

Question 11

__________carries 4,000 to 8,000 items and usually stocks just one brand of appliance or food product.

Accepted Answer

A)  warehouse club 
B)  single-price retailer 
C)  extreme value retailer 
D)  hypermarket 
E)  supercenter 
A)  warehouse club 
B)  single-price retailer 
C)  extreme value retailer 
D)  hypermarket 
E)  supercenter

Question 12

Explain the relationship between a franchisee and a franchisor.

Accepted Answer

In a franchise system,an individual or f

Question 13

Competition for the same or similar type of product or service between very dissimilar types of retail outlets that results from a scrambled merchandising policy is referred to as __________.

Accepted Answer

A)  mixed merchandising 
B)  intertype competition 
C)  scrambled merchandising 
D)  multi-service merchandising 
E)  dual distribution 
A)  mixed merchandising 
B)  intertype competition 
C)  scrambled merchandising 
D)  multi-service merchandising 
E)  dual distribution

Question 14

fast food retailers,including McDonald's and Burger King,have followed a predictable pattern of how new forms of retail outlets enter the marketplace.McDonald's has evolved from a relatively simple restaurant with low margins,low prices,limited product offerings,and low institutional status to a worldwide chain with higher margins,high status,and a diverse menu of products.This evolution of McDonald's restaurants is consistent with the

Accepted Answer

A)  slow to fast food restaurant evolutionary cycle. 
B)  revolution of retailing. 
C)  retail life cycle. 
D)  fast food retail sequence. 
E)  wheel of retailing. 
A)  slow to fast food restaurant evolutionary cycle. 
B)  revolution of retailing. 
C)  retail life cycle. 
D)  fast food retail sequence. 
E)  wheel of retailing.

Question 15

regional bakery makes organic breads and muffins.It feels the choice of distribution channel is critical to the product's success,especially since it wants to have the product distributed nationally.However,it will take some time before sales take off,and the bakery wants to make sure the marketing program is consistent everywhere.It should use

Accepted Answer

A)  a manufacturer's agent to sell to truck jobbers who in turn will deal with retailers. 
B)  its own salesforce to sell directly to retailers. 
C)  the services of a selling agent to sell to general merchandise wholesalers who will sell to retailers. 
D)  a dual distribution system composed of both direct and indirect wholesalers. 
E)  a rack jobber who will sell to a merchant wholesaler and who will in turn sell to retailers. 
A)  a manufacturer's agent to sell to truck jobbers who in turn will deal with retailers. 
B)  its own salesforce to sell directly to retailers. 
C)  the services of a selling agent to sell to general merchandise wholesalers who will sell to retailers. 
D)  a dual distribution system composed of both direct and indirect wholesalers. 
E)  a rack jobber who will sell to a merchant wholesaler and who will in turn sell to retailers.

Question 16

Loblaws,a Canadian supermarket,features fruits and vegetables piled high on tables that have umbrellas.The idea behind this arrangement was to give Loblaws "a market feel." In terms of the retailing mix,this tactic is related to __________.

Accepted Answer

A)  pricing 
B)  goods and services factor 
C)  communication 
D)  merchandise 
E)  location 
A)  pricing 
B)  goods and services factor 
C)  communication 
D)  merchandise 
E)  location

Question 17

Direct selling,sometimes called _________,involves direct sales of goods and services to consumers through personal interactions and demonstrations in their home or office.

Accepted Answer

A)  interface marketing 
B)  flex-marketing 
C)  interactive selling 
D)  responsive selling 
E)  door-to-door retailing 
A)  interface marketing 
B)  flex-marketing 
C)  interactive selling 
D)  responsive selling 
E)  door-to-door retailing

Question 18

Often new models or styles force the price of existing models to be __________.

Accepted Answer

A)  marked up 
B)  off-priced 
C)  value-subtracted 
D)  maintained 
E)  marked down 
A)  marked up 
B)  off-priced 
C)  value-subtracted 
D)  maintained 
E)  marked down

Question 19

Neighborhood grocers that ban together with several other independent grocers who all agree to buy their goods directly from food manufacturers are a form of

Accepted Answer

A)  retailer-sponsored cooperative. 
B)  consortium system. 
C)  administrative system. 
D)  conglomerate system. 
E)  collaborate chain. 
A)  retailer-sponsored cooperative. 
B)  consortium system. 
C)  administrative system. 
D)  conglomerate system. 
E)  collaborate chain.

Question 20

Boston Pizza wants to determine how effective their retail format is compared to other pizza establishments in the local area.The calculation for this indicator is arrived at by determining the __________ for its store and comparing it against the same indicator for all of the other local pizza outlets.

Accepted Answer

A)  gross margin 
B)  same-store sales growth 
C)  sales per square foot 
D)  net profit 
E)  net present value 
A)  gross margin 
B)  same-store sales growth 
C)  sales per square foot 
D)  net profit 
E)  net present value

three commonly used terms to describe levels of service are

Explain how the wheel of retailing works.

Explain the difference between breadth of line and depth of line.Be sure to include the definition of scrambled merchandising in your explanation.

four major types of limited-service merchant wholesalers are cash and carry wholesalers,drop shippers,truck jobbers,and __________.

value added dimension of the retail positioning matrix includes elements such as location,prestige,and __________.

Merchant wholesalers are independently owned firms that __________ the merchandise they handle.

unique broker that acts in many ways like a manufacturer's agent is a food broker,representing buyers and sellers in the grocery industry.Food brokers differ from conventional brokers because they act on behalf of producers on a permanent basis and

Which type of wholesaler carries a broad assortment of merchandise and performs all channel functions?

difference between the final selling price and the retailer's cost is referred to as a(n)__________.

response to the changes in the United States,many direct sellers are implementing a __________ strategy by expanding into other countries with their current product lines.

__________carries 4,000 to 8,000 items and usually stocks just one brand of appliance or food product.

Explain the relationship between a franchisee and a franchisor.

Competition for the same or similar type of product or service between very dissimilar types of retail outlets that results from a scrambled merchandising policy is referred to as __________.

Loblaws,a Canadian supermarket,features fruits and vegetables piled high on tables that have umbrellas.The idea behind this arrangement was to give Loblaws "a market feel." In terms of the retailing mix,this tactic is related to __________.

Direct selling,sometimes called _________,involves direct sales of goods and services to consumers through personal interactions and demonstrations in their home or office.

Often new models or styles force the price of existing models to be __________.

Neighborhood grocers that ban together with several other independent grocers who all agree to buy their goods directly from food manufacturers are a form of

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Scanning the Marketing Environment

Ethical and Social Responsibility for Sustainable Marketing

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation,Targeting,and Positioning

Developing New Products and Services

Managing Successful Products,Services,and Brands

Services Marketing

Building the Price Foundation

Arriving at the Final Price

Managing Marketing Channels and Supply Chains

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media and Mobile Marketing to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multi-Channel Marketing

Pulling It All Together: The Strategic Marketing Process

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Exam 16: Retailing and Wholesaling

three commonly used terms to describe levels of service are

Explain how the wheel of retailing works.

Explain the difference between breadth of line and depth of line.Be sure to include the definition of scrambled merchandising in your explanation.

four major types of limited-service merchant wholesalers are cash and carry wholesalers,drop shippers,truck jobbers,and __________.

value added dimension of the retail positioning matrix includes elements such as location,prestige,and __________.

Merchant wholesalers are independently owned firms that __________ the merchandise they handle.

unique broker that acts in many ways like a manufacturer's agent is a food broker,representing buyers and sellers in the grocery industry.Food brokers differ from conventional brokers because they act on behalf of producers on a permanent basis and

Which type of wholesaler carries a broad assortment of merchandise and performs all channel functions?

difference between the final selling price and the retailer's cost is referred to as a(n)__________.

response to the changes in the United States,many direct sellers are implementing a __________ strategy by expanding into other countries with their current product lines.

__________carries 4,000 to 8,000 items and usually stocks just one brand of appliance or food product.

Explain the relationship between a franchisee and a franchisor.

Competition for the same or similar type of product or service between very dissimilar types of retail outlets that results from a scrambled merchandising policy is referred to as __________.

Loblaws,a Canadian supermarket,features fruits and vegetables piled high on tables that have umbrellas.The idea behind this arrangement was to give Loblaws "a market feel." In terms of the retailing mix,this tactic is related to __________.

Direct selling,sometimes called _________,involves direct sales of goods and services to consumers through personal interactions and demonstrations in their home or office.

Often new models or styles force the price of existing models to be __________.

Neighborhood grocers that ban together with several other independent grocers who all agree to buy their goods directly from food manufacturers are a form of

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Scanning the Marketing Environment

Ethical and Social Responsibility for Sustainable Marketing

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation,Targeting,and Positioning

Developing New Products and Services

Managing Successful Products,Services,and Brands

Services Marketing

Building the Price Foundation

Arriving at the Final Price

Managing Marketing Channels and Supply Chains

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media and Mobile Marketing to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multi-Channel Marketing

Pulling It All Together: The Strategic Marketing Process

Filters