Question 1

degree of service provided to the customer from self-,limited-,and full-service retailers is referred to as __________.

Accepted Answer

A)  involvement 
B)  level of service 
C)  service commitment 
D)  customer obligation 
E)  degree of commitment 
A)  involvement 
B)  level of service 
C)  service commitment 
D)  customer obligation 
E)  degree of commitment

Question 2

Dollar General and the Dollar Tree are examples of which type of retailer?

Accepted Answer

A)  warehouse club 
B)  hypermarket 
C)  outlet store 
D)  everyday value retailer 
E)  extreme value retailer 
A)  warehouse club 
B)  hypermarket 
C)  outlet store 
D)  everyday value retailer 
E)  extreme value retailer

Question 3

Scrambled merchandising refers to

Accepted Answer

A)  displaying merchandise and highlighting complementary products rather than keeping all similar items together in rows on a shelf. 
B)  offering several unrelated product lines in a single store. 
C)  changing where items are displayed in a store to create interest and expose customers to alternative product choices. 
D)  retailers that purchase odd-lots of overstocks or discontinued items for resale. 
E)  strip malls that house a seemingly mismatched assortment of retail outlets to create more customer traffic. 
A)  displaying merchandise and highlighting complementary products rather than keeping all similar items together in rows on a shelf. 
B)  offering several unrelated product lines in a single store. 
C)  changing where items are displayed in a store to create interest and expose customers to alternative product choices. 
D)  retailers that purchase odd-lots of overstocks or discontinued items for resale. 
E)  strip malls that house a seemingly mismatched assortment of retail outlets to create more customer traffic.

Question 4

method of classification that describes how many different types of products a store carries and in what assortment is referred to as a __________.

Accepted Answer

A)  product mix 
B)  service level 
C)  product assortment 
D)  store composition 
E)  merchandise line 
A)  product mix 
B)  service level 
C)  product assortment 
D)  store composition 
E)  merchandise line

Question 5

Independently owned firms that take title to the merchandise they handle are referred to as

Accepted Answer

A)  brokers. 
B)  agencies. 
C)  virtual retailers. 
D)  merchant wholesalers. 
E)  merchant retailers. 
A)  brokers. 
B)  agencies. 
C)  virtual retailers. 
D)  merchant wholesalers. 
E)  merchant retailers.

Question 6

three basic types of contractual systems are:

Accepted Answer

A)  retailer-sponsored cooperatives, wholesaler-sponsored voluntary chains, and franchises. 
B)  dual ownership agreements, industry consortiums, and non-binding cooperatives. 
C)  wholesaler-sponsored voluntary chains, non-binding cooperatives, and franchises. 
D)  dual ownership agreements, industry consortiums, and multi-national cartels. 
E)  non-binding, binding, and in perpetuity. 
A)  retailer-sponsored cooperatives, wholesaler-sponsored voluntary chains, and franchises. 
B)  dual ownership agreements, industry consortiums, and non-binding cooperatives. 
C)  wholesaler-sponsored voluntary chains, non-binding cooperatives, and franchises. 
D)  dual ownership agreements, industry consortiums, and multi-national cartels. 
E)  non-binding, binding, and in perpetuity.

Question 7

Texas-based Whole Foods supermarkets target people who want to eat healthy.The stores use placards throughout,which tell shoppers about the farmers who grew and harvested the various products sold.This use of signage to provide consumer information is a part of which element of the retailing mix?

Accepted Answer

A)  communication 
B)  pricing 
C)  merchandise 
D)  goods and services factor 
E)  location 
A)  communication 
B)  pricing 
C)  merchandise 
D)  goods and services factor 
E)  location

Question 8

There are three general forms of retail ownership: contractual system,corporate chain,and __________.

Accepted Answer

A)  dual ownership 
B)  industry consortium 
C)  retailing cooperative 
D)  independent retailer 
E)  multi-national cartel 
A)  dual ownership 
B)  industry consortium 
C)  retailing cooperative 
D)  independent retailer 
E)  multi-national cartel

Question 9

Offering several unrelated product lines in a single store is referred to as __________.

Accepted Answer

A)  intertype competition 
B)  multiple distribution 
C)  scrambled merchandising 
D)  a department store 
E)  a specialty outlet 
A)  intertype competition 
B)  multiple distribution 
C)  scrambled merchandising 
D)  a department store 
E)  a specialty outlet

Question 10

common financial indicator of how effectively retail space is used to generate revenue can be calculated by determining __________.

Accepted Answer

A)  net sales 
B)  shareholders' equity 
C)  market share 
D)  sales per square foot 
E)  return on investment 
A)  net sales 
B)  shareholders' equity 
C)  market share 
D)  sales per square foot 
E)  return on investment

Question 11

Describe the retail life cycle.

Accepted Answer

The retail life cycle describes the proc

Question 12

vertical dimension of the retail positioning matrix is

Accepted Answer

A)  depth of product line. 
B)  relative market share. 
C)  value added. 
D)  breadth of product line. 
E)  stage in the retail life cycle. 
A)  depth of product line. 
B)  relative market share. 
C)  value added. 
D)  breadth of product line. 
E)  stage in the retail life cycle.

Question 13

Figure 16-8
-Which of the following stores would best fit in "D" shown in Figure 16-8 above?

Accepted Answer

A)  Kmart 
B)  Payless ShoeSource 
C)  Dillard's department store 
D)  a Toyota automobile dealer 
E)  Tiffany & Co. 
A)  Kmart 
B)  Payless ShoeSource 
C)  Dillard's department store 
D)  a Toyota automobile dealer 
E)  Tiffany & Co.

Question 14

Organizations that decide to franchise (franchisors)have __________ expansion costs accompanied by __________ control,compared to owning their own retail outlets.

Accepted Answer

A)  greater; greater 
B)  reduced; reduced 
C)  greater; reduced 
D)  reduced; greater 
E)  greater; about the same 
A)  greater; greater 
B)  reduced; reduced 
C)  greater; reduced 
D)  reduced; greater 
E)  greater; about the same

Question 15

Level of service is used to describe the degree of service provided to the customer.Three levels of service are provided by self-,_________-,and full-service retailers.

Accepted Answer

A)  limited 
B)  commitment 
C)  involvement 
D)  obligation 
E)  pledge 
A)  limited 
B)  commitment 
C)  involvement 
D)  obligation 
E)  pledge

Question 16

Brokers are independent firms or individuals who

Accepted Answer

A)  represent a single producer and are responsible for the entire marketing function of that producer. 
B)  work for several producers and carry noncompetitive, complementary merchandise in an exclusive territory. 
C)  take title to merchandise but sell only to buyers who call on them, pay cash for merchandise, and furnish their own transportation for the merchandise. 
D)  own the merchandise they sell but do not physically handle, stock, or deliver it. 
E)  bring buyers and sellers together to make sales. 
A)  represent a single producer and are responsible for the entire marketing function of that producer. 
B)  work for several producers and carry noncompetitive, complementary merchandise in an exclusive territory. 
C)  take title to merchandise but sell only to buyers who call on them, pay cash for merchandise, and furnish their own transportation for the merchandise. 
D)  own the merchandise they sell but do not physically handle, stock, or deliver it. 
E)  bring buyers and sellers together to make sales.

Question 17

franchise where the franchisor provides step-by-step procedures for most aspects of the business is known as a

Accepted Answer

A)  business-format franchise. 
B)  product-distribution franchise. 
C)  business franchise venture. 
D)  manufacturing franchise. 
E)  general service franchise. 
A)  business-format franchise. 
B)  product-distribution franchise. 
C)  business franchise venture. 
D)  manufacturing franchise. 
E)  general service franchise.

Question 18

Vending machines are an example of __________.

Accepted Answer

A)  hypermarkets 
B)  direct mail 
C)  scrambled merchandising 
D)  intertype competition 
E)  nonstore retailing 
A)  hypermarkets 
B)  direct mail 
C)  scrambled merchandising 
D)  intertype competition 
E)  nonstore retailing

degree of service provided to the customer from self-,limited-,and full-service retailers is referred to as __________.

Dollar General and the Dollar Tree are examples of which type of retailer?

Scrambled merchandising refers to

method of classification that describes how many different types of products a store carries and in what assortment is referred to as a __________.

Independently owned firms that take title to the merchandise they handle are referred to as

three basic types of contractual systems are:

Texas-based Whole Foods supermarkets target people who want to eat healthy.The stores use placards throughout,which tell shoppers about the farmers who grew and harvested the various products sold.This use of signage to provide consumer information is a part of which element of the retailing mix?

There are three general forms of retail ownership: contractual system,corporate chain,and __________.

Offering several unrelated product lines in a single store is referred to as __________.

common financial indicator of how effectively retail space is used to generate revenue can be calculated by determining __________.

Describe the retail life cycle.

vertical dimension of the retail positioning matrix is

Figure 16-8 -Which of the following stores would best fit in "D" shown in Figure 16-8 above?

Organizations that decide to franchise (franchisors)have expansion costs accompanied by control,compared to owning their own retail outlets.

Level of service is used to describe the degree of service provided to the customer.Three levels of service are provided by self-,_________-,and full-service retailers.

Brokers are independent firms or individuals who

franchise where the franchisor provides step-by-step procedures for most aspects of the business is known as a

Vending machines are an example of __________.

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Scanning the Marketing Environment

Ethical and Social Responsibility for Sustainable Marketing

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation,Targeting,and Positioning

Developing New Products and Services

Managing Successful Products,Services,and Brands

Services Marketing

Building the Price Foundation

Arriving at the Final Price

Managing Marketing Channels and Supply Chains

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media and Mobile Marketing to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multi-Channel Marketing

Pulling It All Together: The Strategic Marketing Process

Filters

Exam 16: Retailing and Wholesaling

degree of service provided to the customer from self-,limited-,and full-service retailers is referred to as __________.

Dollar General and the Dollar Tree are examples of which type of retailer?

Scrambled merchandising refers to

method of classification that describes how many different types of products a store carries and in what assortment is referred to as a __________.

Independently owned firms that take title to the merchandise they handle are referred to as

three basic types of contractual systems are:

Texas-based Whole Foods supermarkets target people who want to eat healthy.The stores use placards throughout,which tell shoppers about the farmers who grew and harvested the various products sold.This use of signage to provide consumer information is a part of which element of the retailing mix?

There are three general forms of retail ownership: contractual system,corporate chain,and __________.

Offering several unrelated product lines in a single store is referred to as __________.

common financial indicator of how effectively retail space is used to generate revenue can be calculated by determining __________.

Describe the retail life cycle.

vertical dimension of the retail positioning matrix is

Figure 16-8 -Which of the following stores would best fit in "D" shown in Figure 16-8 above?

Organizations that decide to franchise (franchisors)have __________ expansion costs accompanied by __________ control,compared to owning their own retail outlets.

Level of service is used to describe the degree of service provided to the customer.Three levels of service are provided by self-,_________-,and full-service retailers.

Brokers are independent firms or individuals who

franchise where the franchisor provides step-by-step procedures for most aspects of the business is known as a

Vending machines are an example of __________.

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Scanning the Marketing Environment

Ethical and Social Responsibility for Sustainable Marketing

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation,Targeting,and Positioning

Developing New Products and Services

Managing Successful Products,Services,and Brands

Services Marketing

Building the Price Foundation

Arriving at the Final Price

Managing Marketing Channels and Supply Chains

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media and Mobile Marketing to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multi-Channel Marketing

Pulling It All Together: The Strategic Marketing Process

Filters

Organizations that decide to franchise (franchisors)have expansion costs accompanied by control,compared to owning their own retail outlets.