Exam 6: Planning, Strategy, and Competitive Advantage

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The industries and national markets an organization intends to compete in and the reasons why are specified in a company's _____________-level strategy.

(Multiple Choice)
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Managers at Dimensions,Inc. ,analyze the current situation of their organization and then develop plans to help their organization accomplish its mission and achieve its goals.This is known as:

(Multiple Choice)
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A company has a requirement that any manager who receives a gift from any of the company's customers worth more than $25 must report this gift to the company's human resources department.This is an example of a:

(Multiple Choice)
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The plan for implementing a new strategy requires the development of new functional strategies.

(True/False)
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When Electrix Ltd. ,sells its TVs and VCRs using the same basic marketing approach in various countries,it is pursuing ____________.

(Multiple Choice)
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According to Michael Porter's theory,it is possible for managers to pursue both a low-cost strategy and a differentiation strategy at the same time.

(True/False)
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A business plan that is updated every year depending on the changes in an organization and in the external environment that have taken place in the previous year is known as a standing plan.

(True/False)
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A good plan specifies not only which goals and strategies an organization is committed to but is also accountable for putting the strategies into action to attain the goals.

(True/False)
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Firestone Tire and Rubber Company set up a chain of Firestone retail stores to sell its tires to American consumers.This is an example of:

(Multiple Choice)
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When a company is successful in pursuing the strategy of concentration on a single industry,it uses its divisional skills to develop new products or expand its locations.

(True/False)
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PepsiCo purchased KFC so that it could replace Coke products with Pepsi products in KFC restaurants.This is an example of a _________ strategy.

(Multiple Choice)
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Medien Corporation decides to enter a new type of business in order to create a competitive advantage in one of its existing businesses.Medien is engaging in ____________.

(Multiple Choice)
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A written set of instructions that describes the series of actions that a manager should take in a specific situation is called an SOP of an organization.

(True/False)
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A plan that is updated and changed every year to take into consideration how the organization's external and internal environments have changed is known as a ______________ plan.

(Multiple Choice)
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Planning takes place at the corporate level and the business level of an organization,but not at the functional level of an organization.

(True/False)
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Two divisions of a company decide to use the same manufacturing facilities to capitalize on the organization's excess capacity and to reduce the fixed costs assigned by corporate headquarters.This is an example of ________________.

(Multiple Choice)
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While managers at ABC Manufacturing were conducting a SWOT analysis,they concluded that their product line is obsolete and narrow.Their product line would be categorized as a:

(Multiple Choice)
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Unilever sells different products using a different marketing approach in England than it uses when marketing these products in the United States.This is an example of a(n)_______________ strategy.

(Multiple Choice)
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Procter & Gamble uses a joint sales force to sell both its laundry detergent products and its bath soap products to the same supermarket chains.This is an example of:

(Multiple Choice)
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A formal,written guide to action for employees in an organization is known as a:

(Multiple Choice)
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