Exam 3: Consumer Behaviour

A(n) _____ is the action taken to satisfy a drive.

A reference group that a person wishes to maintain distance from because of differences in values or behaviours is a(n) _____ group.

Jamie decides to buy a laptop for himself.He inquires about different brands from his friends who already have laptops.He also puts up his hunt for the "right laptop" on Facebook, expecting reviews from friends who own laptops.Isaac, Jamie's friend who owned a particular laptop, told Jamie that the laptop had excellent features, and it was one of his best investments.He analyzes the responses and decides to buy the laptop Isaac has. Isaac shared his laptop experience with Jamie and influenced Jamie.This is an example of _____.

A _____ has occurred if what the consumer experiences upon responding to a stimulus is not pleasant.

Betty contends that she can taste the difference between fat-free cheese and cheese with regular fat content.Betty exhibits _____.

_____ are one's perception of how a product or brand performs on different attributes.

Which of the following is true of extended problem solving?

Amy is buying a new laptop.She is interested in what her peers have to say about laptops.She has a ________ decision to make.

During the purchase decision process, Stewart realizes that the difference between what he has and what he would like to have is big enough to actually do something about it.Stewart is most likely in the _____ stage in the purchase decision process.

Many clothing retailers find that consumer who shop with friends tend to make more purchases than those who shop alone.This reflects

The process by which people acquire the skills, knowledge, and attitudes necessary to function as consumers is consumer socialization.