Exam 3: Consumer Behaviour

Eddie, an avid football fan, is glued to the television every Sunday afternoon as he watches his favourite teams.He thinks games would be more enjoyable on a big-screen television.Eddie started talking with his friends to learn more about the various brands of big-screen televisions.Which step of the purchase decision making process is Eddie in?

A(n) _____ is a learned predisposition to respond to an object or class of objects in a consistently favourable or unfavourable way.

Making connections between two or more ideas or simply observing the outcomes of others' behaviours and adjusting one's own behaviour accordingly is referred to as _____.

Compare and contrast routine problem solving, limited problem solving, and extended problem solving.Give an example of when each might be used.

An attitude is a learned predisposition to respond to an object or class of objects in a consistently favourable or unfavourable way.

Joan is hungry and sees an advertisement of a pizza put up on a store.She goes to the store and buys the pizza.In terms of behavioural learning, the taste of the food is a(n) _____.

An external search for product information is especially important when:

Individuals who have social influence over others are called _____.

Hank is watching television and sees an advertisement for a new snack food that he decides to purchase.This is an example of recognizing a need.

The need for food is a physiological need.

Jenny has decided to buy a car to commute to work every day.Describe the process Jenny will go through to make this purchase.

The factors a consumer uses when considering a purchase are called

Consumers rely on past experience more than external information in routine problem-solving behaviour.

When consumers use each of the five stages of the consumer purchase decision process in the purchase of a product, and spend considerable time and effort on external information search and in identifying and evaluating alternatives, they are engaging in _____ problem solving.

_____ are people to whom an individual looks as a basis for self-appraisal or as a source of personal standards.

How is the family life cycle related to marketing? Describe with examples.

_____ needs are concerned with love and friendship.

Amy is shopping by herself for a dress for an office holiday party.What is she influenced by as she makes her decision?

The feeling of post-purchase psychological tension or anxiety is called cognitive dissonance.

Personality characteristics are often revealed in a person's self-concept.