Question 1

Which of the following statements about family decision-making is true?

Accepted Answer

A) The use of joint decision-making is related to the educational levels achieved by the spouses. 
B) Husbands tend to make all decisions about cars, vacations, and homes. 
C) The two types of family decision-making are joint and autonomous. 
D) With autonomous decision-making, the husband would make all the decisions about groceries, medicine, and car maintenance. 
A) The use of joint decision-making is related to the educational levels achieved by the spouses. 
B) Husbands tend to make all decisions about cars, vacations, and homes. 
C) The two types of family decision-making are joint and autonomous. 
D) With autonomous decision-making, the husband would make all the decisions about groceries, medicine, and car maintenance.

Question 2

After purchasing a new car, Agnes found she was paying more attention to car ads on television and online.She often found herself pointing out short-comings of cars she considered but did not purchase.This exemplifies:

Accepted Answer

A) Limited problem solving 
B) Cognitive dissonance 
C) Showrooming 
D) Antecedent states 
A) Limited problem solving 
B) Cognitive dissonance 
C) Showrooming 
D) Antecedent states

Question 3

The online version of word of mouth is called viral marketing.

Accepted Answer

A) True 
 B)False

Question 4

Two colleagues discuss where to go for lunch.One says to the other, "It's noon, so most of the restaurants will be crowded.But the boss is out of town, so we could take an extra hour and relax a bit." Which situational influence does their conversation illustrate?

Accepted Answer

A) purchase task 
B) social surroundings 
C) physical surroundings 
D) temporal effects 
A) purchase task 
B) social surroundings 
C) physical surroundings 
D) temporal effects

Question 5

The stages a buyer passes through in making choices about which products and services to buy are referred to as the _____.

Accepted Answer

A) situational analysis sequence 
B) limited problem solving 
C) purchase decision process 
D) hierarchy of learning 
A) situational analysis sequence 
B) limited problem solving 
C) purchase decision process 
D) hierarchy of learning

Question 6

When Marty attended his first statistics class, he realized that he ought to buy a calculator or else he would be unable to do his assignments.In which stage of the consumer purchase decision process was Marty when he had this realization?

Accepted Answer

A) information search 
B) problem recognition 
C) purchase behaviour 
D) alternative evaluation 
A) information search 
B) problem recognition 
C) purchase behaviour 
D) alternative evaluation

Question 7

_____ means that consumers do not remember all the information they see, read, or hear even minutes after exposure to it.

Accepted Answer

A) Selective retention 
B) Selective comprehension 
C) Selective exposure 
D) Selective perception 
A) Selective retention 
B) Selective comprehension 
C) Selective exposure 
D) Selective perception

Question 8

_____ describes the actions a person takes in purchasing and using products and services.

Accepted Answer

A) Marketing 
B) Market research 
C) Consumer behaviour 
D) Consumer management 
A) Marketing 
B) Market research 
C) Consumer behaviour 
D) Consumer management

Question 9

Amanda and Chris are married.Usually, Chris buys clothes according to Amanda's opinions, and Amanda decides the groceries to be bought.Chris makes decisions regarding house and car maintenance.However, when it comes to Christmas vacations and gifts, Amanda and Chris make decisions together. If Chris buys most of his clothes based on Amanda's opinions, Amanda is a(n) _____.

Accepted Answer

A) information gatherer 
B) influencer 
C) purchaser 
D) user 
A) information gatherer 
B) influencer 
C) purchaser 
D) user

Question 10

Stella is offended by the brand name of a new product for women.She believes that the name is demeaning to women and that its use means the manufacturer is unsympathetic to women.The manufacturer had not realized this while naming the product.This is an example of _____.

Accepted Answer

A) selective retention 
B) selective analysis 
C) selective exposure 
D) selective comprehension 
A) selective retention 
B) selective analysis 
C) selective exposure 
D) selective comprehension

Question 11

The evoked set includes both products you are aware of and those you could see upon visiting a store.

Accepted Answer

A) True 
 B)False

Question 12

What is the first stage of the purchase decision process?

Accepted Answer

A) Purchase decision process 
B) Problem recognition 
C) Purchase decision 
D) Alternatives 
A) Purchase decision process 
B) Problem recognition 
C) Purchase decision 
D) Alternatives

Question 13

Which stage in the consumer purchase decision process suggests criteria to use for the purchase, yields brand names that might meet the criteria, and develops consumer value perceptions?

Accepted Answer

A) problem recognition 
B) information search 
C) alternative evaluation 
D) purchase decision 
A) problem recognition 
B) information search 
C) alternative evaluation 
D) purchase decision

Question 14

An aspiration group is a group ______.

Accepted Answer

A) to which a person belongs, including fraternities and social clubs 
B) that a person wishes to be a member of or wishes to be identified with 
C) that a person wishes to maintain a distance from because of differences in values or behaviours 
D) that a person knows he or she can never really fit into because of basic cultural differences 
A) to which a person belongs, including fraternities and social clubs 
B) that a person wishes to be a member of or wishes to be identified with 
C) that a person wishes to maintain a distance from because of differences in values or behaviours 
D) that a person knows he or she can never really fit into because of basic cultural differences

Question 15

The analysis of consumer lifestyle is called _____.

Accepted Answer

A) demographics 
B) psychographics 
C) social statistics 
D) physiological needs 
A) demographics 
B) psychographics 
C) social statistics 
D) physiological needs

Question 16

A(n) _____ is a stimulus or symbol that one perceives.

Accepted Answer

A) drive 
B) cue 
C) attitude 
D) response 
A) drive 
B) cue 
C) attitude 
D) response

Question 17

Selective retention affects the internal and external information search stage of the purchase decision process.

Accepted Answer

A) True 
 B)False

Question 18

A(n) _____ is the reward for satisfying a drive.

Accepted Answer

A) cue 
B) reinforcement 
C) motivation 
D) response 
A) cue 
B) reinforcement 
C) motivation 
D) response

Question 19

Name and briefly describe the five situational influences that affect the purchase decision processes.

Accepted Answer

Five situational influences have an impa

Question 20

John is interested in looking for a job that provides _____ needs, which are represented by the need for achievement, status, prestige, and self-respect.

Accepted Answer

A) physiological 
B) safety 
C) social 
D) esteem 
A) physiological 
B) safety 
C) social 
D) esteem

Which of the following statements about family decision-making is true?

After purchasing a new car, Agnes found she was paying more attention to car ads on television and online.She often found herself pointing out short-comings of cars she considered but did not purchase.This exemplifies:

The online version of word of mouth is called viral marketing.

Two colleagues discuss where to go for lunch.One says to the other, "It's noon, so most of the restaurants will be crowded.But the boss is out of town, so we could take an extra hour and relax a bit." Which situational influence does their conversation illustrate?

The stages a buyer passes through in making choices about which products and services to buy are referred to as the _____.

When Marty attended his first statistics class, he realized that he ought to buy a calculator or else he would be unable to do his assignments.In which stage of the consumer purchase decision process was Marty when he had this realization?

_____ means that consumers do not remember all the information they see, read, or hear even minutes after exposure to it.

_____ describes the actions a person takes in purchasing and using products and services.

Stella is offended by the brand name of a new product for women.She believes that the name is demeaning to women and that its use means the manufacturer is unsympathetic to women.The manufacturer had not realized this while naming the product.This is an example of _____.

The evoked set includes both products you are aware of and those you could see upon visiting a store.

What is the first stage of the purchase decision process?

Which stage in the consumer purchase decision process suggests criteria to use for the purchase, yields brand names that might meet the criteria, and develops consumer value perceptions?

An aspiration group is a group ______.

The analysis of consumer lifestyle is called _____.

A(n) _____ is a stimulus or symbol that one perceives.

Selective retention affects the internal and external information search stage of the purchase decision process.

A(n) _____ is the reward for satisfying a drive.

Name and briefly describe the five situational influences that affect the purchase decision processes.

John is interested in looking for a job that provides _____ needs, which are represented by the need for achievement, status, prestige, and self-respect.

Marketing Fundamentals

The Marketing Environment

Market Research Metrics and Analytics

B2B Marketing

Segmentation Targeting and Positioning

Products and Brands

New Product Development

Pricing

Marketing Channels and Supply Chain

Retailing and Wholesaling

Marketing Communications

Digital Marketing Communications

Customer Relationship Management

Marketing and Strategic Planning

Filters

Exam 3: Consumer Behaviour

Which of the following statements about family decision-making is true?

After purchasing a new car, Agnes found she was paying more attention to car ads on television and online.She often found herself pointing out short-comings of cars she considered but did not purchase.This exemplifies:

The online version of word of mouth is called viral marketing.

Two colleagues discuss where to go for lunch.One says to the other, "It's noon, so most of the restaurants will be crowded.But the boss is out of town, so we could take an extra hour and relax a bit." Which situational influence does their conversation illustrate?

The stages a buyer passes through in making choices about which products and services to buy are referred to as the _____.

When Marty attended his first statistics class, he realized that he ought to buy a calculator or else he would be unable to do his assignments.In which stage of the consumer purchase decision process was Marty when he had this realization?

_____ means that consumers do not remember all the information they see, read, or hear even minutes after exposure to it.

_____ describes the actions a person takes in purchasing and using products and services.

Stella is offended by the brand name of a new product for women.She believes that the name is demeaning to women and that its use means the manufacturer is unsympathetic to women.The manufacturer had not realized this while naming the product.This is an example of _____.

The evoked set includes both products you are aware of and those you could see upon visiting a store.

What is the first stage of the purchase decision process?

Which stage in the consumer purchase decision process suggests criteria to use for the purchase, yields brand names that might meet the criteria, and develops consumer value perceptions?

An aspiration group is a group ______.

The analysis of consumer lifestyle is called _____.

A(n) _____ is a stimulus or symbol that one perceives.

Selective retention affects the internal and external information search stage of the purchase decision process.

A(n) _____ is the reward for satisfying a drive.

Name and briefly describe the five situational influences that affect the purchase decision processes.

John is interested in looking for a job that provides _____ needs, which are represented by the need for achievement, status, prestige, and self-respect.

Marketing Fundamentals

The Marketing Environment

Market Research Metrics and Analytics

B2B Marketing

Segmentation Targeting and Positioning

Products and Brands

New Product Development

Pricing

Marketing Channels and Supply Chain

Retailing and Wholesaling

Marketing Communications

Digital Marketing Communications

Customer Relationship Management

Marketing and Strategic Planning

Filters