Exam 10: Marketing Channels and Supply Chain

Channels for business goods, when compared to those for consumer goods, tend to be

Roses and Tulips, a popular chain of florists in Vancouver, provides one-hour delivery of flowers only within Vancouver.This is an example of _____ utility.

_____ is a contractual agreement between a parent company and an individual or a firm that allows the individual/firm to operate a certain type of business under an established name and according to specific rules set by the parent company.

Electronic data interchange is the computer-to-computer exchange of business documents from a retailer to a supplier and back.

Explain the three major types of vertical marketing systems.

Which of the following conflicts occurs when a wholesaler complains to Lez that another dealer has located too close, harming sales?

_____ systems exist when franchisers license individuals or firms to dispense a service under a trade name and specific guidelines.

Gordon Brothers buys electronic goods from manufacturers, and sells them to stores like E-Land, Freid Electronics, and TechnoTouch Electronics.Gordon Brothers can be classified as a(n) _____.

Explain the concepts of dual distribution and strategic channel alliances.Give examples of each.

What is horizontal conflict? Explain with an example.

_____ distribution means that a firm chooses a few retail outlets in a specific geographical area to carry its products.

Chrysler licenses dealers to sell its cars subject to various sales and service conditions.This is an example of a _____.

An online pottery store, myclayworks.com, designs and produces high-quality pottery products and sells them online to consumers around the world.Which marketing channel has the online store adopted?

_____ occurs when a channel member bypasses another member and sells directly to consumers.

A(n) _____ channel employs the Internet to make goods and services available to consumers or business buyers.

TrendyJeans sells its jeans through a few retail outlets in a specific geographical location.This is an example of exclusive distribution.

Amazon.ca is an example of an electronic marketing channel.

_____ occurs between different levels in a marketing channel.

TrackMart's suppliers supply less merchandise on a more frequent basis.This is called a _____ inventory system.

Channel length refers to the number of intermediaries in a distribution channel.