Exam 10: Marketing Channels and Supply Chain

Manufacturer-sponsored wholesale franchise systems are prominent where a manufacturer licenses dealers to sell its cars subject to various sales and service conditions.

Describe the five utilities intermediaries create for consumers.

Vertical conflict occurs between intermediaries at the same level in a marketing channel, such as between two or more retailers or two or more wholesalers that handle the same manufacturer's brands.

The distribution approach that Zephyr's adopted is called _____.

Tabi's and Radio Shack provide appealing displays of their products and an environment that caters to their customers.This is an example of _____ utility.

Transactional websites are used less frequently by manufacturers of consumer products.

Buybooks generates more sales volume from its website than its stores.This is an example of a promotional website.

When a disagreement occurs between a manufacturer and a wholesaler over the price of a product, it is referred to as _____.

_____ involves those activities that focus on getting the right amount of the right products to the right place at the right time at the lowest possible cost.

If a producer owns the intermediary at the next level down in the channel, it is referred to as backward integration.

Trend-drinks, a leading manufacturer of fizz drinks, licenses wholesalers (bottlers) that purchase concentrate from Trend-drinks and then carbonate, bottle, promote, and distribute its products to supermarkets and restaurants.This is an example of _____.

_____ is the blending of different communication and delivery channels that are mutually reinforcing in attracting, retaining, and building relationships with consumers who shop and buy in the traditional marketplace and in the online marketspace.

What is disintermediation? Explain with an example.

Brad often buys Nestlé products for his family from Seven Eleven Supermarket.Seven Eleven can be termed as a(n) _____.

Describe the four key logistics functions in a supply chain using examples.

What functions do intermediaries perform?

_____ systems are provided by firms that have designed a unique approach for selling merchandise to customers.

A(n) _____ channel is an arrangement whereby a firm reaches different buyers by employing two or more different types of channels for the same basic product.

Which of the following is true about intermediaries?

Logistics is concerned only with the flow of finished goods to the consumer.