Exam 10: Marketing Channels and Supply Chain

Lez decides to open its own stores to reach the consumers directly, harming the sales of its retailers.This practice is known as _____.

Mozza cheese, a popular cheese distributor, distributes its cheeses to liquor stores across Canada, to use the liquor stores marketing channel.This is an example of dual distribution.

_____ distribution occurs when only one retail outlet in a specified geographical area carries the firm's products.

_____ websites are essentially electronic storefronts.

Gap manufactures clothing and also owns apparel shops.This is an example of _____.

A _____ is a dominant channel member that coordinates, directs, and supports other channel members.

Het Providers sell goods to other businesses and intermediaries in the marketing channel on credit.Het maintains inventories of goods and is authorized by the manufacturers.Het Providers can be classified as a _____.

User manuals are an example of information utility.

Vending machines that are open 24/7 and are placed at check-out counters, outside libraries, and at various other places provide _____ to buyers.

A marketing channel includes the individuals and firms involved in making products and services available.

Rob stops at the supermarket to purchase a package of Oreo cookies and other items on his grocery list.He is the ultimate buyer in a chain that starts from the producer through intermediaries such as the grocery store.This chain is called the _____.

For marketers, the value of the supply chain is

Which of the following is true about indirect marketing channels?

A Honda dealer files a complaint with Honda that another Honda dealer has established itself too close to its dealership.This type of disagreement is known as _____.

_____ is a series of firms that perform activities required to create and deliver a good or service to consumers or industrial users.

Tiffany & Co., the exclusive jewellery retailer, manufactures about half of the fine jewellery items that are offered for sale through its 150 stores and boutiques worldwide.This is an example of backward integration.

Properly chosen intermediaries communicate with buyers through in-store displays, demonstrations, and personal selling.Which of the following buyer requirements does this satisfy?

Companies align their supply chain with their marketing strategy using a simple, three-step process.The first step is

Manufacturers deliver merchandise required by TrackMart to a staging area instead of storage.TrackMart collects the merchandise once all the requirements have arrived and sorted in the staging area.This type of distribution is known as _____ distribution.

Multichannel marketing is the blending of different communication and delivery channels that are mutually reinforcing in attracting, retaining, and building relationships with consumers who shop and buy in the traditional marketplace and in the online marketspace.