Exam13: Business Marketing

Sometimes a _____ is created for the purpose of sharing resources.This was why the Donnelly Corporation,a company that designs,manufactures,and markets automotive parts,joined with Applied Films Laboratory,Inc.to manufacture and supply the world market with coated glass for liquid crystal displays (LCDs).

Which type of business product includes such capital goods as large or expensive machines,mainframe computers,blast furnaces,generators,airplanes,and buildings?

Axel Spring AG,one of Europe's largest newspaper publishers,with 10,000 employees and more than 150 papers in 30 countries,announced it would switch its entire operation from PCs to Macs.Axel decided to make a switch to Apple because the company's layout work was already being done by Macs and the Macs were more user-friendly,more elegant,and cheaper to maintain than they had been in the past.This is an example of a:

B-to-B marketers have found that they can use tools such as LinkedIn and YouTube to boost brand awareness.

The Barter Company,(TBC),located in Kennesaw,Georgia,acts as a broker between companies that want to trade products or services.Companies must be a TBC member,and there is a one-time fee to join.TBC charges a brokerage fee on each transaction facilitated.This company is an example of a(n):

Which of the following statements about the government business market is CORRECT?

RockTenn RockTenn produces packaging products. The company makes cartons that will hold a dozen Dunkin' Donuts, waffle fries for Chik-fil-A, Gillette razors, Haagen-Daz ice cream, express mail envelopes for FedEx, and much more. RockTenn business fluctuates depending on consumer demand. As plastic products become more expensive, companies turn to cardboard and paper to package their products. -Refer to RockTenn.RockTenn makes paper products for companies to use in their product and service offerings.As demand for their products increased due to rising plastic prices,RockTenn had to acquire other plants and equipment to help in its business.This is an example of the:

Finished items ready for assembly,or products that need very little processing before they become a part of some other product,are called:

Individual producers of raw materials have great flexibility in pricing their products.

Discuss how institutional customers differ from other types of business customers such as producers or resellers.Give two points of differentiation.

Products such as parking garages,mainframe computers,privately owned office buildings,and street-cleaning equipment are depreciated over time rather than expensed in the year they are purchased.These are classified as:

In Japan,reciprocity and personal relationships contribute to the development of:

The elimination of intermediaries such as wholesalers or distributors from a marketing channel is referred to as:

Which of the following is the BEST example of accessory equipment?

Inland Eastex manufactures a heavy paper stock that is used for printing covers for many different types and sizes of consumer magazines.Consumer magazine sales determine how much paper Inland Eastex sells.This is an example of _____ demand.

Baseball Dirt Dirt is not dirt when it comes to baseball fields. About two-thirds of the pro baseball fields get their dirt from a dirt farm in New Jersey called Partac Peat. The company markets a secret mix for the infield (resilient), the warning track (extra crunchy), and the pitcher's mounds (firm). Mounds come in red, brown, orange, and gray colors. Roger Bossard, the White Sox head groundskeeper, scouted nationwide for dirt before settling on the mix provided by Partac Peat. (He uses sand under the grassy areas of the playing field.) -Refer to Baseball Dirt.Some of the dirt sold by Partac Peat is used to make clay tennis court surfaces.As the number of people playing tennis increases,so does the demand for new clay courts and,therefore,the demand for Partac Peat's dirt.This occurs because the demand for the dirt is:

A professor sent the following memo to his department chair for his authorization: Glen: I need to purchase a camera,Mac computer,and microphone for the selling center lab #2 just like we did for lab #1.This buying situation should be described as a:

A decline in the availability of tungsten will slow production of light filaments,which will in turn reduce the demand for light bulbs.This is an example of fluctuating demand.

RockTenn RockTenn produces packaging products. The company makes cartons that will hold a dozen Dunkin' Donuts, waffle fries for Chik-fil-A, Gillette razors, Haagen-Daz ice cream, express mail envelopes for FedEx, and much more. RockTenn business fluctuates depending on consumer demand. As plastic products become more expensive, companies turn to cardboard and paper to package their products. -Refer to RockTenn.RockTenn makes paper products for companies to use in their product and service offerings.As long as there is a demand for Dunkin' Donuts,there will be demand for their dozen-donut cartons,which will ensure demand for paper to manufacture into cartons.This is an example of _____ demand.

Etruscan Railing Company Etruscan Railing Company makes railing that is used in sports arenas, nursing home corridors, queue houses at amusement parks, and many other places that are not as obvious. Its railing is molded into bicycle racks. You may also see city governments using the railing to make walkways over ravines and creek banks safer for pedestrian traffic. Hospitals also use the railing in their physical therapy departments, to keep the lines straight in the hospital cafeteria, and to prevent patients from falling out of hospital beds. -Refer to Etruscan Railing Company.Etruscan has experienced a strong increase in railing sales as a result of the growth of college football.This increase in the demand for railings as a result of the demand for new football stadiums is called _____ demand.