Exam13: Business Marketing

Apple iTunes has sold over five billion downloads.Without iTunes,the demand for the Apple iPod line of products would be small.Without the musicians,there would be no iTunes.In this situation,a condition of _____ demand exists.

One way processed materials differ from component parts is that processed materials:

A cooperative agreement between business firms is called a:

Hazelwood Farms provides local restaurants with organic fruits and vegetables that have been grown without the use of pesticides or chemical fertilizers.Hazelfield Farms is a supplier of:

Baseball Dirt Dirt is not dirt when it comes to baseball fields. About two-thirds of the pro baseball fields get their dirt from a dirt farm in New Jersey called Partac Peat. The company markets a secret mix for the infield (resilient), the warning track (extra crunchy), and the pitcher's mounds (firm). Mounds come in red, brown, orange, and gray colors. Roger Bossard, the White Sox head groundskeeper, scouted nationwide for dirt before settling on the mix provided by Partac Peat. (He uses sand under the grassy areas of the playing field.) -Refer to Baseball Dirt.Roger Bossard,the White Sox head groundskeeper,most likely did NOT assume which of the following buying center roles since he has the authority to buy whatever is needed to make the baseball field the best playing surface possible?

The buying center:

RockTenn RockTenn produces packaging products. The company makes cartons that will hold a dozen Dunkin' Donuts, waffle fries for Chik-fil-A, Gillette razors, Haagen-Daz ice cream, express mail envelopes for FedEx, and much more. RockTenn business fluctuates depending on consumer demand. As plastic products become more expensive, companies turn to cardboard and paper to package their products. -Refer to RockTenn.Lubricants used to maintain the machinery that produces cartons would be an example of:

Etruscan Railing Company Etruscan Railing Company makes railing that is used in sports arenas, nursing home corridors, queue houses at amusement parks, and many other places that are not as obvious. Its railing is molded into bicycle racks. You may also see city governments using the railing to make walkways over ravines and creek banks safer for pedestrian traffic. Hospitals also use the railing in their physical therapy departments, to keep the lines straight in the hospital cafeteria, and to prevent patients from falling out of hospital beds. -Refer to Etruscan Railing Company.Etruscan Railing sells:

A dentist hired a janitorial service to clean her office every evening.The janitorial service provided the dentist with:

Claas is Europe's largest manufacturer of combine harvesters.As farming becomes more professional and more intensive,farmers are buying more sophisticated machines,which Claas can supply.The expensive machines sold by Claas would be examples of:

Business services:

Etruscan Railing Company Etruscan Railing Company makes railing that is used in sports arenas, nursing home corridors, queue houses at amusement parks, and many other places that are not as obvious. Its railing is molded into bicycle racks. You may also see city governments using the railing to make walkways over ravines and creek banks safer for pedestrian traffic. Hospitals also use the railing in their physical therapy departments, to keep the lines straight in the hospital cafeteria, and to prevent patients from falling out of hospital beds. -Refer to Etruscan Railing Company.Companies that make bicycle racks for bike safekeeping in public places receive the railing as 30-foot lengths of pipe.For these companies,Etruscan railing is classified as:

_____ relates to the fact that customers who have made a purchase lately are more likely to purchase again in the near future than customers who haven't purchased for a while.

Assume that you are the VP of marketing in a medium-sized company that includes the following departments: sales,marketing,finance,purchasing,data processing,and production.The sales force manager has mentioned to you that one of the salespersons thought a Web-based sales force automation service would help the sales force become more efficient.The sales force manager requests that this service be purchased.Illustrate the six buying decision roles that would take place for the purchase of this service.

In terms of how business buyers evaluate products and suppliers,the most important criterion is:

Which of the following NAICS codes designates an economic subsector?

Discuss how businesses measure online success.

Hensley Poultry is a wholesaler that buys poultry food and health products from Provini,Inc.,feeding systems from Big Dutchman,Inc.,and incubation systems from Copca Corp.Hensley then sells those products to poultry producers and farmers' cooperatives in Iowa.Hensley Poultry could be best classified as a(n):

The reintroduction of an intermediary between producers and users is called:

Which of the following statements does NOT describe the business market?