Exam13: Business Marketing

_____ is the primary promotional method for the sale of all business products.

For a product to be called a business product,it must be used to manufacture other products,become part of another product,or aid the normal operations of an organization.

A routine purchasing situation in which the purchaser is not looking for new information or other suppliers is called a:

Southern Fireworks Manufacture Company in Liuyang,China,provides fireworks for companies in America such as Premier Pyrotechnics in Richland,Missouri.This means that Southern is a(n):

_____ is a measure of a Web site's effectiveness and is calculated by multiplying the frequency of visits times the duration of a visit times the number of pages viewed during each visit.

The three most important evaluative criteria for business-to-business purchases are quality,price,and:

RockTenn RockTenn produces packaging products. The company makes cartons that will hold a dozen Dunkin' Donuts, waffle fries for Chik-fil-A, Gillette razors, Haagen-Daz ice cream, express mail envelopes for FedEx, and much more. RockTenn business fluctuates depending on consumer demand. As plastic products become more expensive, companies turn to cardboard and paper to package their products. -Refer to RockTenn.RockTenn makes paper products for companies to use in their product and service offerings.RockTenn buys paper,wood chips,and supplies from companies to make its cartons.RockTenn would be considered a(n):

The _____ is the set of all persons in an organization who become involved in the purchasing process.

All of the following are considered types of business products EXCEPT:

Baseball Dirt Dirt is not dirt when it comes to baseball fields. About two-thirds of the pro baseball fields get their dirt from a dirt farm in New Jersey called Partac Peat. The company markets a secret mix for the infield (resilient), the warning track (extra crunchy), and the pitcher's mounds (firm). Mounds come in red, brown, orange, and gray colors. Roger Bossard, the White Sox head groundskeeper, scouted nationwide for dirt before settling on the mix provided by Partac Peat. (He uses sand under the grassy areas of the playing field.) -Refer to Baseball Dirt.What type of business product would Partac Peat's dirt be since it is used in the making of baseball fields?

Organon Teknina sells inexpensive equipment to detect Escherichia coli,listeria,or salmonella bacteria in food.The company serves not-for-profit institutions that need to regularly check food quality.Organon Teknina would be LEAST likely to sell to:

A dog food manufacturer purchases processed meat by-products that it uses in the manufacture of a dry dog food.These processed meat by-products are examples of:

No-Glut is a small company that manufactures several gluten-free products for consumers who cannot digest this substance.For this manufacturer,rice flour,which will be used in its manufacturing process,is:

A product is defined as a business product rather than a consumer good on the basis of its:

Kaplan Construction needs a backhoe for a job,so Donna Kaplan decides to lease the equipment from Premier Leasing Services.In this case:

The demand for consumer goods often affects the demand for business products.This characteristic of business markets is called _____ demand.

Salt is an important ingredient in many soups produced by Campbell's.If the price of salt rises,Campbell's will not likely reduce the amount of salt it purchases from salt suppliers,because salt is such a crucial ingredient.Therefore,you know the demand for salt is:

Federal Aviation Administration The Federal Aviation Administration (FAA) has been struggling for several years with antiquated systems, and all it takes is a single failure on one piece of the system to shut down the entire air-traffic control system for several hours, resulting in significant snarls at major airports. The most recent failure occurred in the FAA's core telecommunications network, called the Federal Telecommunications Infrastructure (FTI), which is managed by Harris Corporation. Marc Raimondi, a spokesperson for Harris, said, "The FTI system has proven to be one of the most reliable and secure communications networks operating within the civilian government." Snafus like this have been happening with alarming frequency, prompting Congress to demand the FAA and its contractors to do more to prevent these malfunctions. The problem is that the FAA has been using a patchwork approach by updating old systems with modern hardware and software instead of ordering a complete overhaul of the system. The FAA's next generation of modernization will rely on satellite-based networks instead of phone lines and data cables. The FAA is waiting for White House approval on whether it will have the funds to take this next step. -Refer to Federal Aviation Administration.The company that wins the contract to develop the satellite-based system for the FAA will have to purchase satellites and mainframe computers for this system.These types of products are best described as which type of business product?

RockTenn RockTenn produces packaging products. The company makes cartons that will hold a dozen Dunkin' Donuts, waffle fries for Chik-fil-A, Gillette razors, Haagen-Daz ice cream, express mail envelopes for FedEx, and much more. RockTenn business fluctuates depending on consumer demand. As plastic products become more expensive, companies turn to cardboard and paper to package their products. -Refer to RockTenn.RockTenn makes paper products for companies to use in their product and service offerings.The business market consists of four categories of business customers.RockTenn's customers are an example of:

Most business marketers emphasize personal selling in their promotion efforts.