Exam 7: The Marketing Environment

While managers can control the marketing mix,they cannot control the elements in the external environment that continually mold and reshape the target market.List six variables of the external environment that are not directly under the control of marketing managers.

Social change is perhaps the most difficult external variable for marketing managers to forecast,influence,or integrate into marketing plans.

Every night,Universal Studios Japan hosts a fireworks display.The theme park recently came under government investigation when allegations were made that the park was detonating more than 50 pounds of explosives in its nightly fireworks displays.In the small nation,the use of explosives is stringently controlled.This is an example of how _____ factors can influence a business.

Kendra teaches high school science.She is also a wine expert,a PTA president,and an accomplished sculptor.Her other interests include scrapbooking,gourmet cooking,and NASCAR.Marketers would categorize Kendra as:

Commercial truck drivers have suffered financially as a result of increasing diesel fuel prices.As they look for ways to make their trucks perform more efficiently,manufacturers have created truck body designs that are more aerodynamically sound.This is an example of how _____ factors can help during recessionary periods.

One of the fastest growing tween markets is:

Which type of research attempts to develop new or improved products?

When many consumers think of adhesives,they think of 3M because it makes so many kinds of adhesives used in the home.However,the world's largest adhesive producer is Henkel Consumer Adhesives,maker of Loctite and Duck brand duct tape.3M and Henkel are part of each other's _____ environment.

The _____ is the federal government agency charged with enforcing regulations against selling and distributing adulterated,misbranded,or hazardous food and drug products of a specific type.