Exam 7: The Marketing Environment

The higher your _____,the higher your purchasing power:

A period of economic activity characterized by negative growth,which reduces demand for goods and services,is called a(n):

_____ is a measure of the decrease in the value of money,expressed as the percentage reduction in value since the previous year.

Inflation is a measure of the decrease in the value of money,expressed as the percentage reduction in value since the previous year.

The _____ Act strengthened the Clayton Act to prevent corporate acquisitions that reduce competition.

A company that specializes in planning and organizing large family reunions has hired you to identify a target ethnic market.Which market would be ideal?

Companies use environmental management when they implement strategies that attempt to shape the external environment within which they operate.

If you were to ask Americans what they most desire to make their lives easier,most will want more time.This feeling that there are not enough hours in a day is an example of a(n)_____ factor that has strongly influenced the marketing environment.

Which of the following ethnic demographic categories are early adopters of new technology?

Which of the following statements about Generation Y is true?

There are several federal laws that affect marketing regarding the competitive environment,pricing practices,and false advertising.Name and briefly describe three of these federal laws.

The two types of research are:

A(n)_____ is a defined group that managers feel is most likely to buy a firm's product.

China's new 5 percent tax on disposable wooden chopsticks,reflecting concerns about deforestation,has been praised by environmentalists.The move is hitting hard at the Japanese,who consume 25 billion sets of wooden chopsticks annually.Almost all of the chopsticks used in Japan come from China.The price of wooden chopsticks in Japan has increased by almost 50 percent.The price increase influences which factor of the external environment of restaurant owners in Japan?

Rising incomes mean a higher standard of living.

After-tax income is referred to as:

One component of the external environment marketing managers must understand and react to is the economic environment.Briefly describe the three economic areas of greatest concern to U.S.marketers and the marketing implications of trends in these three areas.

According to the Natural Marketing Institute,all of the following are likely consumer trends over the next ten years EXCEPT:

The Michigan State Legislature tried to pass a bill requiring concert promoters and venue operators to print parental warnings on tickets and advertisements for concerts and shows by performers whose recordings had content advisory labels.Promoters and venue operators prevented the passage of this bill,arguing that it would require them to make value judgments for which they were ill equipped.The promoters and operators engaged in:

List and describe the four basic values that have strongly influenced American attitudes and lifestyles.