Exam 7: The Marketing Environment

Quaker Oats and other cereal manufacturers have developed what they call "breakfast-with-one-hand" products-no-mess breakfast bars and drinks that can be consumed while commuting.The popularity of on-the-go food is largely the result of changes in _____ factors.

Recession,inflation,and consumers' incomes are the _____ factors of greatest concern to most marketers.

The main product for Zamperla Industries is gondola cars for amusement park rides and ski lifts.Its marketing department constantly monitors trends in the external environment that might affect the firm.Which economic factor may pose a major threat to this company?

Who are the baby boomers and why are they important to marketers?

Describe the competitive environment for a locally owned coffeehouse in your college community.

Merissa Champlain designs and sells clothes for young working women.Her marketing managers recently told her that she'll be in financial trouble unless she starts designing clothes suited to Gen Yers.Why is this?

Dog Spa Kelly Tumlin wants to open a dog grooming salon that will offer healthy, natural pet care and holistic pet products. All of the products sold at the salon will be of the highest quality and made of all-natural ingredients. Tumlin wants to pamper pets just like a spa pampers its owners. To determine the feasibility of the grooming salon, Tumlin hired a marketing researcher who studied all the market information available and determined that single, white-collar workers between the ages of 30 and 60 were the most likely people to use the services proposed by Tumlin. The researcher also determined that the West side of the city offers the best location for the enterprise even though zoning regulations are much stricter in that area. -Refer to Dog Spa.Describing the market for Tumlin's grooming salon in terms of age and marital status reflects the use of _____ characteristics.

E-cigarettes Smoking inflames nonsmokers and claims the lives of more than 400,000 smokers each year, so the electronic cigarette is a welcomed alternative. Electronic cigarettes, called e-cigarettes, are battery-powered devices that emit a vapor from nicotine, flavorings, and other chemicals. It looks like a cigarette and allows smokers to inhale the nicotine vapor in places where smoking is not allowed. The product has been touted as a means to quit smoking as well. However, critics, especially the Food and Drug Administration (FDA), claim that "vaping" poses risks. In fact, the FDA claims its tests revealed a toxic chemical that is found in antifreeze as well as other carcinogens. The FDA blocked a shipment of the product from China and banned the sale of this product in the United States. In addition to the safety issue, the FDA is concerned that children might be attracted to this product because it comes in flavors other than traditional menthol, such as bubble gum, chocolate, and strawberry. The FDA wants this product to go through the same rigorous testing that drugs must go through before being marketed. However, the FDA's authority over this product is questioned. While Congress has recently given the FDA authority over tobacco products, this is not a tobacco product and the Electronic Cigarette Association is fighting the ban. -Refer to E-cigarettes.E-cigarette manufacturers claim they are not trying to sell this product to children.Rather,they are offering an alternative to combustible tobacco for committed smokers.These smokers comprise the manufacturers':

Martina has begun a small garden in her backyard.She has also installed a water purification in her home,as well as a means to collect and store rainwater for future use in her garden.Martina's actions best represent which "core American value"?

Which ethnic group prefers products from their native country?

Which of the following events has had the greatest effect on marketing?

A marketing researcher is conducting a focus group interview with working mothers to learn how Kraft can better meet their needs for convenience foods.What type of research does this represent?

E-cigarettes Smoking inflames nonsmokers and claims the lives of more than 400,000 smokers each year, so the electronic cigarette is a welcomed alternative. Electronic cigarettes, called e-cigarettes, are battery-powered devices that emit a vapor from nicotine, flavorings, and other chemicals. It looks like a cigarette and allows smokers to inhale the nicotine vapor in places where smoking is not allowed. The product has been touted as a means to quit smoking as well. However, critics, especially the Food and Drug Administration (FDA), claim that "vaping" poses risks. In fact, the FDA claims its tests revealed a toxic chemical that is found in antifreeze as well as other carcinogens. The FDA blocked a shipment of the product from China and banned the sale of this product in the United States. In addition to the safety issue, the FDA is concerned that children might be attracted to this product because it comes in flavors other than traditional menthol, such as bubble gum, chocolate, and strawberry. The FDA wants this product to go through the same rigorous testing that drugs must go through before being marketed. However, the FDA's authority over this product is questioned. While Congress has recently given the FDA authority over tobacco products, this is not a tobacco product and the Electronic Cigarette Association is fighting the ban. -Refer to E-cigarettes.Marketers of the e-cigarette claim that they are not marketing the product to children,particularly because a starter kit costs over $100.Which economic factor are the marketers claiming will likely keep this product out of the hands of children?

Champion Lyte is a sugar-free sports drink designed to replenish electrolytes lost during activity or illness.Since the product was designed primarily for diabetics,healthcare professionals who treat diabetics are its primary target market.

The _____ is a governmental body that has the power to prescribe mandatory safety standards for almost all products consumers use.

Colorific recently began competing with Crayola coloring products.At the beginning of the school year,the _____ for Colorific products consists of back-to-school shoppers.

Name and describe at least five approaches companies are now using to keep innovation strong.

An economic recession increases demand for products and services.

Laws and regulations of various governments and their ongoing development and change are an example of _____ factors that are part of the external environment of all organizations.

China's new 5 percent tax on disposable wooden chopsticks,reflecting concerns about deforestation,has been praised by environmentalists.The move is hitting hard at the Japanese,who consume 25 billion sets of wooden chopsticks annually.Almost all of the chopsticks used in Japan come from China.The requirement for Chinese manufacturers of wooden chopsticks to pay the 5 percent tax is a _____ factor in their external environment.