Exam 17: Advertising and Public Relations

A magazine ad for Baker's chocolate shows a picture of a luscious chocolate cookie and is headlined,"Love cleverly disguised as chocolate." Which executional style is being used in this ad?

A news story on the bonuses received by executives of a bank that received bailout money from the Federal government is an example of:

An example of product placement is when James Bond drives a Jaguar in a James Bond movie.

One method used for setting advertising objectives is:

In advertising,the goal is to sell the product's _____,not its _____.

The many uses of Oxy-clean products are shown in a program-length television commercial. This is a(n)_____ form of advertising.

Meek's Hunting Emporium is a retail store that carries all the products hunters need or think they need.It has set up an advertising plan that allows it to advertise every day prior to the opening of quail-,deer-,and turkey-hunting seasons on four local radio stations,as well as in the local newspapers.This is an example of a:

Which of the following products is most likely to use a pulsing media schedule?

Media vehicles like People and Newsweek magazines appeal to a wide cross section of the population.In contrast,Golf and Cosmopolitan magazines have high levels of:

Advergaming is an Internet advertising format where companies put ad messages in Web-based or video games to advertise or promote products.

Advertising in the form of a 30-minute advertisement that resembles a TV talk show is called a(n):

LeBlanc's Pecan Company Betty and Orville LeBlanc recently opened LeBlanc's Pecan Company retail store. In addition to shelled and unshelled pecans, the Texas store sells pecan pies, tortes, fruitcakes, fudge, pralines, chocolate pecan bark, homemade pecan ice cream toppings, and jams and jellies. At this time, there are no other stores of this type in the Houston area. The LeBlancs are considering developing an advertising campaign for their store focusing on its wide assortment of pecan-related products. Orville LeBlanc has drawn up a list of communication tasks the advertising must accomplish. He used the DAGMAR approach to draw up this list. -Refer to LeBlanc's Pecan Company.If Orville LeBlanc is most interested in audience selectivity and production costs,he should select _____ as the store's primary advertising medium.

Procter & Gamble has run ads that promote its Children's Safe Drinking Water program in which it shows its employees teaching people around the world how to purify their water.The program was instituted because 5,000 children die every day from diseases caused by unsafe water.These ads are examples of _____ advertising.

_____ is the collaboration and sharing of online content between the sender and the receiver--the brand and the consumer.

A costume rental company only runs newspaper advertisements the week before holidays,such as Christmas and Halloween.This is an example of a flighted schedule.

Which of the following is a public relations strategy that involves getting a product,service,or company name to appear in a movie or television show?

_____ is any form of impersonal,sponsor-paid,one-way mass communication.

Unlike advertising that establishes or maintains a company's identity,_____ advertising touts the benefits of a specific good or service.

Cause-related marketing is when two competing companies come together to support a cause,such Breast Cancer Research.

All of the following are executional styles for advertising EXCEPT: