Exam 12: Services and Nonprofit Organization Marketing

A reading service for the visually impaired requires each reader applicant to prepare and submit a one-hour interview tape of material chosen by the service to determine whether the reader has pleasing vocal characteristics and is accent-free so that it is not necessary to use the same reader every time.The reading service is trying to limit problems associated with the service characteristic of:

Which country is the world's largest exporter of services?

Jonathon had a problem when submitting an exam in his online marketing class and he received a score of zero,so he sent an email to the professor explaining his problem. He was really worried because the exam was due that evening,and he was very pleased when the professor replied within an hour telling him that he scored a 90 on the exam. The professor's prompt reply to his inquiry is an example of which service quality component?

People for the Ethical Treatment of Animals (PETA)is the largest animal rights organization in the world.PETA works for better treatment of animals instead of achieving profits,market share,or return on investment. PETA is an example of a:

Which of the following services is an example of possession processing?

_____ refers to the efforts of public and private nonprofit firms to bring about mutually satisfying exchanges with their target markets.

Mountain Express is a company that provides grocery delivery service to several small communities in Idaho.The company gives a 2 percent discount on all food orders to customers after they have used the service 10 times.An additional percentage discount is offered for each additional 15 orders up to a maximum of 8 percent.The relationship marketing strategy used by Mountain Express is based on:

Buying a car through eBay may result in a low price,but how do you know you will be getting a good car? One nice feature provided by eBay is the "feedback rating" that provides ratings and comments from people that have made purchases from that seller before.Which service quality component does the feedback rating address?

Virtual Bellhop is a company that ships awkward sporting goods to vacation destinations so its customers to not have to worry about lugging them through airports or having them damaged in transit.Thus far,its record for getting the sporting equipment to the correct destination for the vacationer is perfect.This indicates the company excels at which component of service quality?

"Girls Just Wanna Have Funds" is a Washington,D.C.support group that consist of mostly young women that offers tips on budgeting and debt relief.Since you cannot evaluate the quality of the financial advice until after you have received it,this is an example of the _____ characteristic of service.

Got Milk? Just because consumers live in a big city doesn't mean they can't have fresh milk right from the farm. Many dairy farms, such as Oberweis Dairy and Smith Brothers Farms, offer home delivery of fresh milk, just like in the old days. While some of these services are established and have been around since the 1920s, New York City-based Manhattan Milk started up in 2008. For $20 or more, depending on what is ordered, consumers anywhere in Manhattan can enjoy organic milk, butter, yogurt, and cheese from Pennsylvania Amish farms and eggs from Vermont. Unlike most store-bought milk, theirs is unhomogenized and free from hormones typically given to cows to produce more milk. -Refer to Got Milk? Customers place orders at manhattanmilk.com two days before the delivery date. The Internet allows Manhattan Milk to customize each customer's order to their preferences. This is an example of:

Smithsonian Children's Exhibit A children's exhibit at the Smithsonian Institution's International Gallery was titled, "Microbes: Invisible Invaders . . . Amazing Aliens." The 5,000-square-foot interactive exhibit uncovered a mysterious and virtually invisible universe of microscopic organisms--from those that sustain life to those that threaten our health. Its purpose was to show children that microbes are basically germs. The exhibit shows how researchers and others fight infection worldwide. The exhibit had hands-on activities, including a model kitchen where children learned about good and bad microbes. A virtual reality game with holograms and 3-D animations let participants combat deadly viruses. The long-term objective of the exhibit was to ensure the world's supply of microbiologists in the upcoming decades. NARREND -Refer to Smithsonian Children's Exhibit.A decision to use public service announcements about the microbe exhibit and to broadcast them in the Washington,D.C.area is an example of a _____ decision the Smithsonian would need to make.

A(n)_____ is the result of applying human or mechanical efforts to people or objects.

The ability of customers to go online to design their own dining room table or sofa at Norwalkfurniture.com is an example of:

The predominant form of nonprofit organization in the United States is:

If a benefit is indirect to the customer,the marketer may find a challenge in promoting a product with little:

Building value-added services that are not readily available from other firms into the delivery system defines relationship marketing based on the creation of:

Nonprofit organizations may or may not require special facilities for distribution of their services.

The advertising budgets of most non-profits are too small to pay for the running of PSAs (public service advertisements)to promote their programs,activities,or services.

What is the difference between internal marketing and relationship marketing? Why are these types of marketing important to service marketing?