Exam 7: Understanding and Reaching Global Consumers and Markets

Chrysler Corp. wanted to sell its Jeeps in Japan. The car was priced in U.S. dollars at about $19,000, but when it reached the Japanese car showrooms, its price was over 3,100,000 Japanese yen, and the Japanese could not afford to buy it. Its price was set without regard for the

In recent years, a number of countries with similar economic goals have formed transnational trade groups or signed trade agreements for the purpose of promoting free trade. Describe the three discussed in the textbook.

The strategy transnational firms employ that standardizes marketing activities when there are cultural similarities and adapts them when cultures differ is referred to as

The use of __________ as a tool for exchanging goods, services, and information on a global scale is one of the trends that has affected world trade.

The price of one country's currency expressed in terms of another country's currency is referred to as the

Even though Exxon adapts its gasoline blends for different countries based on climate, the promotion message is unchanged. The wording of that slogan is

The __________ arrangement between Ericsson, a Swedish telecommunications firm, and CGCT, a French switch maker, enabled them together to beat out AT&T for a $100 million French contract.

An estimated 10 to 15 percent of world trade involves __________, the practice of using barter rather than money for making global sales.

When firms originate, produce, and market their products and services worldwide, it is referred to as

Coca-Cola has operations in all but three nations in the world and Pepsi-Cola is now available in more than 160 countries and territories, making the soft drink industry an example of

One variation of licensing is referred to as

A country's income distribution is important because it gives a more reliable picture of a country's

Which of the following statements concerning currency exchange rates is most accurate?

Once a company has decided to enter the global marketplace, it must select a means of market entry. Four general options exist: (1) exporting, (2) licensing, (3) joint venture, and (4) __________.

Exporting refers to a global market entry strategy

Global companies have five strategies for matching products and their promotion efforts to global markets. Changing a product in some way to make it more appropriate for a country's climate or preferences is an example of which type of global marketing product and promotion strategy?

If you wanted to set up a business importing amber jewelry from Latvia to the United States, you would have to plan on paying the U.S. Customs Service a government tax of roughly 11 percent of the value of the product as

The Parthenon evokes strong feelings from consumers in Greece and is referred to as the "holy rock." Coca-Cola marketers did not expect that this __________, when used in a marketing campaign that replaced the columns with Coke bottles, would arouse such an angry response in that country.

All of the following are disadvantages of licensing except

When a firm sells its domestically produced products in a foreign country through an intermediary, it is referred to as