Question 1

The prescribed penalty for individuals found guilty of the theft of trade secrets is

Accepted Answer

A) up to 25 years in prison and fines up to $10 million. 
B) life in prison with chance of parole after 25 years. 
C) expulsion from the United States and/or revocation of citizenship. 
D) 30 years in prison and fines to be determined by the courts. 
E) up to 15 years in prison and fines up to $500,000. 
A) up to 25 years in prison and fines up to $10 million. 
B) life in prison with chance of parole after 25 years. 
C) expulsion from the United States and/or revocation of citizenship. 
D) 30 years in prison and fines to be determined by the courts. 
E) up to 15 years in prison and fines up to $500,000.

Question 2

Global companies have five strategies for matching products and their promotion efforts to global markets. An adapt product-adapt promotion emphasis refers to which type of strategy?

Accepted Answer

A) product extension strategy 
B) product adaptation strategy 
C) dual adaptation strategy 
D) product invention strategy 
E) communication adaptation strategy 
A) product extension strategy 
B) product adaptation strategy 
C) dual adaptation strategy 
D) product invention strategy 
E) communication adaptation strategy

Question 3

Global companies have five strategies for matching products and their promotion efforts to global markets. An adapt product-same promotion emphasis refers to which type of strategy?

Accepted Answer

A) product extension strategy 
B) communication adaptation strategy 
C) product adaptation strategy 
D) dual adaptation strategy 
E) product invention strategy 
A) product extension strategy 
B) communication adaptation strategy 
C) product adaptation strategy 
D) dual adaptation strategy 
E) product invention strategy

Question 4

Cultural symbols are things that

Accepted Answer

A) can be protected by international copyrights. 
B) cannot be expressed by words or characters. 
C) represent values that exist solely within a nation. 
D) represent words through the use of pictures or designs. 
E) represent ideas and concepts. 
A) can be protected by international copyrights. 
B) cannot be expressed by words or characters. 
C) represent values that exist solely within a nation. 
D) represent words through the use of pictures or designs. 
E) represent ideas and concepts.

Question 5

Which form of entry into a foreign market requires the greatest commitment?

Accepted Answer

A) direct exporting 
B) direct investment 
C) joint venture 
D) licensing 
E) indirect exporting 
A) direct exporting 
B) direct investment 
C) joint venture 
D) licensing 
E) indirect exporting

Question 6

Which of the following statements about the World Trade Organization (WTO) is most accurate?

Accepted Answer

A) The World Trade Organization was formed in 2008 in response to the global recession. 
B) The 12 member countries of the WTO account for approximately 55 percent of world trade. 
C) The WTO acts as an agent in licensing negotiations between its members and the remainder of the world. 
D) The WTO uses panels of trade experts who can issue binding decisions. 
E) The WTO was formed by the United Nations. 
A) The World Trade Organization was formed in 2008 in response to the global recession. 
B) The 12 member countries of the WTO account for approximately 55 percent of world trade. 
C) The WTO acts as an agent in licensing negotiations between its members and the remainder of the world. 
D) The WTO uses panels of trade experts who can issue binding decisions. 
E) The WTO was formed by the United Nations.

Question 7

Consider the distribution channels through which a product manufactured in one country must travel to reach its destination in another country. Distribution begins with the organization's headquarters as the starting point, which is represented as the

Accepted Answer

A) seller. 
B) seller's international marketing headquarters. 
C) channels between nations. 
D) channels within the foreign nation. 
E) final customer. 
A) seller. 
B) seller's international marketing headquarters. 
C) channels between nations. 
D) channels within the foreign nation. 
E) final customer.

Question 8

Protectionism leads to

Accepted Answer

A) an increase in world trade. 
B) possible profits for domestic producers. 
C) an increase in exports. 
D) an increase in imports. 
E) countertrade. 
A) an increase in world trade. 
B) possible profits for domestic producers. 
C) an increase in exports. 
D) an increase in imports. 
E) countertrade.

Question 9

The practice where a translated word or phrase is retranslated into the original language by a different interpreter to catch errors is referred to as

Accepted Answer

A) locution. 
B) heuristics. 
C) transliteration. 
D) back translation. 
E) cross-cultural paraphrasing. 
A) locution. 
B) heuristics. 
C) transliteration. 
D) back translation. 
E) cross-cultural paraphrasing.

Question 10

There are __________ World Trade Organization countries, including the United States, which account for more than 90 percent of world trade.

Accepted Answer

A) 37 
B) 52 
C) 97 
D) 113 
E) 160 
A) 37 
B) 52 
C) 97 
D) 113 
E) 160

Question 11

Give at least one argument for and one argument against protectionism.

Accepted Answer

People who favor protectionism believe t

Question 12

A firm that views the world as consisting of unique parts and markets to each part differently is referred to as

Accepted Answer

A) a meganational firm. 
B) an extranational firm. 
C) an international firm. 
D) a multinational firm. 
E) a transnational firm. 
A) a meganational firm. 
B) an extranational firm. 
C) an international firm. 
D) a multinational firm. 
E) a transnational firm.

Question 13

A field of study that examines the correspondence between symbols and their role in the assignment of meaning for people is referred to as

Accepted Answer

A) back translation. 
B) symbiotics. 
C) semiotics. 
D) symbolic linguistics. 
E) cross-cultural analysis. 
A) back translation. 
B) symbiotics. 
C) semiotics. 
D) symbolic linguistics. 
E) cross-cultural analysis.

Question 14

Consider the distribution channels through which a product manufactured in one country must travel to reach its destination in another country. Channels of distribution in global marketing are often long and complex. The availability and quality of retailers and wholesalers as well as transportation, communication, and warehousing facilities are often determined by

Accepted Answer

A) the seller and the exporter. 
B) a country's stage of economic development. 
C) the seller's international marketing headquarters and the channels between nations. 
D) channels between nations and the channels within the foreign nation. 
E) channels within the foreign nation and the foreign retailer. 
A) the seller and the exporter. 
B) a country's stage of economic development. 
C) the seller's international marketing headquarters and the channels between nations. 
D) channels between nations and the channels within the foreign nation. 
E) channels within the foreign nation and the foreign retailer.

Question 15

The administrative, marketing, and manufacturing operations that many international firms, multinational firms, and transnational firms have around the world are often called

Accepted Answer

A) divisions. 
B) outlets. 
C) departments. 
D) markets. 
E) holding companies. 
A) divisions. 
B) outlets. 
C) departments. 
D) markets. 
E) holding companies.

Question 16

Customs refers to

Accepted Answer

A) what is considered normal and expected about the way people do things in a specific country. 
B) those actions or activities within a community that are unique or distinctly different from any other group. 
C) actions or behaviors that are repeated over time and carry a specific meaning to a unique group, nationality, or ethnicity. 
D) traditions among a group of people, a nation, or ethnicity that affect their purchase behaviors. 
E) what would be considered unusual or unexpected, and even unacceptable, about the way people do things in a specific country. 
A) what is considered normal and expected about the way people do things in a specific country. 
B) those actions or activities within a community that are unique or distinctly different from any other group. 
C) actions or behaviors that are repeated over time and carry a specific meaning to a unique group, nationality, or ethnicity. 
D) traditions among a group of people, a nation, or ethnicity that affect their purchase behaviors. 
E) what would be considered unusual or unexpected, and even unacceptable, about the way people do things in a specific country.

Question 17

The reverence that Japan shows toward its elderly is an example of that nation's

Accepted Answer

A) values. 
B) beliefs. 
C) customs. 
D) religion. 
E) cultural diversity. 
A) values. 
B) beliefs. 
C) customs. 
D) religion. 
E) cultural diversity.

Question 18

Define a currency exchange rate and discuss its importance to global companies.

Accepted Answer

Fluctuations in exchange rates among the

Question 19

Indirect exporting occurs when a firm sells its domestically produced products in a foreign country

Accepted Answer

A) in violation of a quota. 
B) without paying import tariffs. 
C) without paying export duties. 
D) through a joint venture. 
E) through an intermediary. 
A) in violation of a quota. 
B) without paying import tariffs. 
C) without paying export duties. 
D) through a joint venture. 
E) through an intermediary.

Question 20

The North American Free Trade Agreement was designed to encourage free trade between

Accepted Answer

A) North America, Central America, and South America. 
B) the United States and the European Union. 
C) member countries originally from NATO (North Atlantic Treaty Organization). 
D) the United States, Canada, and Mexico. 
E) North America and the Commonwealth of Independent States. 
A) North America, Central America, and South America. 
B) the United States and the European Union. 
C) member countries originally from NATO (North Atlantic Treaty Organization). 
D) the United States, Canada, and Mexico. 
E) North America and the Commonwealth of Independent States.

Exam 7: Understanding and Reaching Global Consumers and Markets

The prescribed penalty for individuals found guilty of the theft of trade secrets is

Global companies have five strategies for matching products and their promotion efforts to global markets. An adapt product-adapt promotion emphasis refers to which type of strategy?

Global companies have five strategies for matching products and their promotion efforts to global markets. An adapt product-same promotion emphasis refers to which type of strategy?

Cultural symbols are things that

Which form of entry into a foreign market requires the greatest commitment?

Which of the following statements about the World Trade Organization (WTO) is most accurate?

Consider the distribution channels through which a product manufactured in one country must travel to reach its destination in another country. Distribution begins with the organization's headquarters as the starting point, which is represented as the

Protectionism leads to

The practice where a translated word or phrase is retranslated into the original language by a different interpreter to catch errors is referred to as

There are __________ World Trade Organization countries, including the United States, which account for more than 90 percent of world trade.

Give at least one argument for and one argument against protectionism.

A firm that views the world as consisting of unique parts and markets to each part differently is referred to as

A field of study that examines the correspondence between symbols and their role in the assignment of meaning for people is referred to as

The administrative, marketing, and manufacturing operations that many international firms, multinational firms, and transnational firms have around the world are often called

Customs refers to

The reverence that Japan shows toward its elderly is an example of that nation's

Define a currency exchange rate and discuss its importance to global companies.

Indirect exporting occurs when a firm sells its domestically produced products in a foreign country

The North American Free Trade Agreement was designed to encourage free trade between

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Scanning the Marketing Environment

Ethical and Social Responsibility for Sustainable Marketing

Understanding Consumer Behavior

Understanding Organizations As Customers

Marketing Research: From Customer Insights to Actions

Market Segmentation Targeting and Positioning

Developing New Products and Services

Managing Successful Products Services and Brands

Services Marketing

Building the Price Foundation

Arriving at the Final Price

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising Sales Promotion and Public Relations

Using Social Media and Mobile Marketing to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multichannel Marketing

Pulling It All Together: the Strategic Marketing Process

Financial Aspects of Marketing

Building an Effective Marketing Plan

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