Exam 7: Understanding and Reaching Global Consumers and Markets

Once a company has decided to enter the global marketplace, it must select a means of market entry. Four general options exist: (1) exporting, (2) __________, (3) joint venture, and (4) direct investment.

If you were responsible for marketing communications at a company that manufactures office supplies and had to provide product literature to be distributed in France, you would be wise to use __________, whereby you have someone translate your literature from American English into French, and then have someone else in France translate the French into American English.

Canada has two official languages, which are

Assessing the political and regulatory climate for marketing in a country or region of the world means not only identifying the current environment but also determining how

The law, as amended by the International Anti-Dumping and Fair Competition Act, that makes it a crime for U.S. corporations to bribe an official of a foreign government or political party to obtain or retain business in a foreign country, is referred to as the

In terms of the global marketplace, there are three primary types of companies: international firms, multinational firms, and __________ firms.

Companies that use __________ marketing strategy have as many different product variations, brand names, and advertising programs as countries in which they do business.

A situation where products are bought in a lower-priced country from a manufacturer's authorized reseller, shipped to higher-priced countries, and then sold through unauthorized retailers below the manufacturer's suggested retail price is referred to as

Explain the concept of countertrade, and discuss its importance.

The estimated cost of economic espionage to firms in the United States is estimated to be

CAFTA-DR, a comprehensive free trade agreement between Costa Rica, the Dominican Republic, El Salvador, Guatemala, Honduras, Nicaragua, and

Explain the difference between indirect exporting and direct exporting. What are the advantages and disadvantages of each approach?

Which of the following statements regarding global brands is most accurate?

As a firm changes its global market entry strategy from exporting to direct investment, all of the following increase except

Define licensing, cite its advantages and disadvantages, and explain what franchising is.

What option would allow a company to make a low-risk and capital-free entry into a foreign country?

Fluctuations in the __________ among the world's currencies have direct impact on the sales and profits made by global companies.

GlaxoSmithKline PLC of Great Britain makes Breathe-Right nasal strips. It sells the same product in many countries because customers all over the world will use them in the same way. This is an example of which type of global marketing product and promotion strategy?

As a general rule, __________ seems to work best when the consumer target market for the product is alike across countries and cultures-that is, consumers share the same desires, needs, and use for the product.

When a country's exports exceed its imports,