Exam 11: Managing Products and Brands

UPEK Provides Biometric Fingerprint Security for Personal Computers to various PC manufacturers.UPEK is experiencing slow growth and it is just recovering its research and development costs from some PC manufacturers that are selling to consumers.The biometric fingerprint industry would be in the _______________ stage of the product life cycle.

A new start-up recently finished prototyping their virtual reality glasses,and they are now available at select retailers across the country.What stage of the product life cycle are these glasses in?

Mixed branding is a branding strategy:

Airlines have added more seats,thus reducing leg room,and eliminated extras,such as snack service and food portions.This is an example of:

Amazon formally registered the name of their tablet,Kindle,with the Canadian Intellectual Property Office (CIPO).In essence,Amazon was registering the __________ of the Kindle.

Sony's Playstation 4,Nintendo's Wii,and Microsoft's Xbox 360 are examples of:

Interactive television with video on-demand capabilities will change how people watch television and how consumers access the Internet.What type of a product life cycle would be associated with this product?

A new social media product comes onto the market.Which person's description below is most likely to adopt the product first?

There is no exact time that a product takes to move through its life cycle.As a rule:

Seiko makes watches.It markets its higher quality watches under the Seiko or Lasalle name,and its lower-priced watches are sold under the Pulsar brand.Seiko uses a _____ strategy.

TB Figure: 1 -TB Figure 1 shows that in 1986 cassette tapes were in which stage of the product life cycle?

Marriott International offers 14 hotel and resort brands,each suited for a particular traveller experience and budget.To illustrate,Marriott Marquis hotels and Vacation Clubs offer luxury amenities at a premium price.Marriott and Renaissance hotels offer medium- to high-priced accommodations.Courtyard hotels and TownePlace Suites appeal to economy-minded travellers,whereas the Fairfield Inn is for those on a very low travel budget.Marriott uses a _____ strategy.

The Campbell Soup company advertises more heavily in warm months to encourage consumers to think of soup as more than a cold-weather food.As Campbell Soup is trying to increase use they are using a ___________________ strategy in managing the product life cycle.

Slow Cow is marketed as a(n):

The stylized blue and white waves in an oval shape that appear on every package of Ocean Spray brand products is an example of a:

Introduced by Procter & Gamble in 1928,and used by such consumer goods firms as General Foods and Frito-Lay and by industrial firms such as Intel and Hewlett-Packard,the product manager manages the marketing efforts for:

A technology company has just begun to make a profit on its DVD-R discs (DVD discs in a recordable format).Its promotional expenditures are aimed at trying to persuade potential customers of the merits of its DVD-R discs.Even more money is being spent to develop the firm's distribution system for its DVD-R discs.Since Apple's iMac now comes with a DVD recorder as a standard part,a few other companies have started producing DVD-R discs for the market.What stage of the product life cycle is the DVD-R in?

For years when most consumers thought of cranberries,they thought of the Ocean Spray brand.Then Northland cranberry juice came on the market claiming that it was superior to the Ocean Spray brand.Northland was creating _____ demand for its cranberry products.

As product adopters,members of the late majority typically:

Private branding is: