Question 1

Loblaws' very successful President's Choice is an example of:

Accepted Answer

A) multicountry branding. 
B) uniform branding. 
C) continental branding. 
D) private branding. 
A) multicountry branding. 
B) uniform branding. 
C) continental branding. 
D) private branding.

Question 2

Automobiles are an example of a ____,and SUVs are an example of a ____.

Accepted Answer

A) product line; product class 
B) product class; product form 
C) product brand; product line 
D) product form; product class 
A) product line; product class 
B) product class; product form 
C) product brand; product line 
D) product form; product class

Question 3

Greeting cards are an example of a ____,and Valentine cards are an example of a ____.

Accepted Answer

A) product class; product form 
B) product family; product line 
C) product brand; product line 
D) product form; product class 
A) product class; product form 
B) product family; product line 
C) product brand; product line 
D) product form; product class

Question 4

Downsizing is reducing the:

Accepted Answer

A) quality of materials. 
B) product's price. 
C) content of a package without changing its size while maintaining or increasing the package price. 
D) number of product features offered to consumers. 
A) quality of materials. 
B) product's price. 
C) content of a package without changing its size while maintaining or increasing the package price. 
D) number of product features offered to consumers.

Question 5

Gatorade G2 is an example of:

Accepted Answer

A) sub-branding. 
B) multiproduct branding. 
C) mixed branding. 
D) generic branding. 
A) sub-branding. 
B) multiproduct branding. 
C) mixed branding. 
D) generic branding.

Question 6

Mars,Inc.sells Snickers,Milky Way,Twix,Skittles,Dove,Starburst,M&Ms,and Three Musketeer candy.This variety of names is typical of a _____ strategy.

Accepted Answer

A) co-branding 
B) multibranding 
C) multiproduct 
D) mixed brand 
A) co-branding 
B) multibranding 
C) multiproduct 
D) mixed brand

Question 7

All products sold by the Tabasco Company are sold using the Tabasco brand.This is an example of:

Accepted Answer

A) multiproduct licensing. 
B) multibranding. 
C) multiproduct branding. 
D) generic branding. 
A) multiproduct licensing. 
B) multibranding. 
C) multiproduct branding. 
D) generic branding.

Question 8

Which of the following statements about the introduction stage of the product life cycle is NOT true?

Accepted Answer

A) During the introduction stage, efforts are made to increase primary demand. 
B) During the introduction stage, firms may choose a skimming strategy. 
C) During the introduction stage, firms may choose a penetration pricing strategy. 
D) During the introduction stage, firms stress competitive differences in their promotion. 
A) During the introduction stage, efforts are made to increase primary demand. 
B) During the introduction stage, firms may choose a skimming strategy. 
C) During the introduction stage, firms may choose a penetration pricing strategy. 
D) During the introduction stage, firms stress competitive differences in their promotion.

Question 9

A company follows a skimming strategy as part of introducing a new product to:

Accepted Answer

A) help recover costs of development and to capitalize on the price insensitivity of early buyers. 
B) capitalize on the price sensitivity of early buyers and to postpone breakeven. 
C) discourage competitors and build unit volume. 
D) move the product into the maturity stage once primary demand has been create 
A) help recover costs of development and to capitalize on the price insensitivity of early buyers. 
B) capitalize on the price sensitivity of early buyers and to postpone breakeven. 
C) discourage competitors and build unit volume. 
D) move the product into the maturity stage once primary demand has been create

Question 10

Figure: 11-2  
-The product life cycle (PLC)shown in "C" in Figure 11-2 is an example of a __________ life cycle.

Accepted Answer

A) high-learning product 
B) low-learning product 
C) fashion product 
D) fad product 
A) high-learning product 
B) low-learning product 
C) fashion product 
D) fad product

Question 11

Two global trends are directly related to packaging.One trend involves the environmental effects of packaging.The other trend focuses on:

Accepted Answer

A) creating larger size packages to be sold at warehouse stores. 
B) cultural diversity. 
C) making packaging a less expensive part of the marketing strategy. 
D) health and safety concerns. 
A) creating larger size packages to be sold at warehouse stores. 
B) cultural diversity. 
C) making packaging a less expensive part of the marketing strategy. 
D) health and safety concerns.

Question 12

The life cycle of a product depends on sales to customers.The shapes of life-cycle curves indicate that most sales occur after the product has been on the market for some time.The concept that some people are attracted to a product early while others buy it only after they see their friends with the product is called the:

Accepted Answer

A) dissociation of sensibility. 
B) timed profiling. 
C) categories of adopters. 
D) diffusion of innovation. 
A) dissociation of sensibility. 
B) timed profiling. 
C) categories of adopters. 
D) diffusion of innovation.

Question 13

For many years,Kellogg's Frosted Flakes,a ready-to-eat breakfast cereal,was perceived as a cereal for children.Tony the Tiger,a cartoon character,extolled Frosted Flakes,and advertisements depicted children enjoying the product in competitive situations.Recently,in response to declining sales of the Frosted Flakes,the cereal-maker has adopted a new series of advertisements that show adults admitting they enjoy Frosted Flakes,too.Kellogg's is attempting to:

Accepted Answer

A) develop alternative product selection factors. 
B) reposition its product. 
C) complete the product life cycle of Frosted Flakes. 
D) introduce new uncontrollable elements into the marketing mix. 
A) develop alternative product selection factors. 
B) reposition its product. 
C) complete the product life cycle of Frosted Flakes. 
D) introduce new uncontrollable elements into the marketing mix.

Question 14

Gillette's Fusion razor has achieved $1 billion in worldwide sales in less than 3 years despite the fact that it is a product that can be easily imitated by competitors.Consumers readily understand its benefits,and Gillette has used an appropriate marketing strategy to gain strong distributor outlets.These are characteristics of _____ products.

Accepted Answer

A) high-learning 
B) low-learning 
C) fashion 
D) fad 
A) high-learning 
B) low-learning 
C) fashion 
D) fad

Question 15

Brandy lives next door to you and is always asking for your opinion when it comes to buying products.For example,she just asked your opinion on what kind of Blu-Ray player to buy! Brandy is most likely a(n):

Accepted Answer

A) laggard 
B) early adopters. 
C) early majority. 
D) late majority. 
A) laggard 
B) early adopters. 
C) early majority. 
D) late majority.

Question 16

A strategy of harvesting may be employed in the decline stage of a product life to:

Accepted Answer

A) maintain primary demand for a product category. 
B) get as many new customers as possible. 
C) maintain the ability to meet customers' requests. 
D) eliminate production and distribution costs. 
A) maintain primary demand for a product category. 
B) get as many new customers as possible. 
C) maintain the ability to meet customers' requests. 
D) eliminate production and distribution costs.

Question 17

The consumers represented by "E" in Figure 11-3 are called _____.

Accepted Answer

A) laggards 
B) late majority 
C) early majority 
D) early adopters 
A) laggards 
B) late majority 
C) early majority 
D) early adopters

Question 18

During the introduction stage of the product life cycle,the place element of the marketing mix is highly involved with:

Accepted Answer

A) reducing inventory costs. 
B) gaining distribution outlets. 
C) guaranteeing there is adequate demand if a skimming pricing strategy is used. 
D) building storage warehouses and distribution centers. 
A) reducing inventory costs. 
B) gaining distribution outlets. 
C) guaranteeing there is adequate demand if a skimming pricing strategy is used. 
D) building storage warehouses and distribution centers.

Question 19

TB Figure: 1  
-TB Figure 1 shows that in 1986 CDs were in which stage of the product life cycle?

Accepted Answer

A) Introduction 
B) Growth 
C) Maturity 
D) Harvest 
A) Introduction 
B) Growth 
C) Maturity 
D) Harvest

Question 20

Your product has been suffering from steadily eroding sales and profits.You have tried a number of options to revitalize the product's sales and profits,but after seven changes in your strategy,you are yet to find success.Which of the following actions would be the LEAST appropriate next step?

Accepted Answer

A) Delete the product from the line. 
B) Retain the product, but reduce its support costs. 
C) Harvest the product. 
D) Retain the product, but increase marketing support costs. 
A) Delete the product from the line. 
B) Retain the product, but reduce its support costs. 
C) Harvest the product. 
D) Retain the product, but increase marketing support costs.

Loblaws' very successful President's Choice is an example of:

Automobiles are an example of a ,and SUVs are an example of a .

Greeting cards are an example of a ,and Valentine cards are an example of a .

Downsizing is reducing the:

Gatorade G2 is an example of:

Mars,Inc.sells Snickers,Milky Way,Twix,Skittles,Dove,Starburst,M&Ms,and Three Musketeer candy.This variety of names is typical of a _____ strategy.

All products sold by the Tabasco Company are sold using the Tabasco brand.This is an example of:

Which of the following statements about the introduction stage of the product life cycle is NOT true?

A company follows a skimming strategy as part of introducing a new product to:

Figure: 11-2 -The product life cycle (PLC)shown in "C" in Figure 11-2 is an example of a __________ life cycle.

Two global trends are directly related to packaging.One trend involves the environmental effects of packaging.The other trend focuses on:

Brandy lives next door to you and is always asking for your opinion when it comes to buying products.For example,she just asked your opinion on what kind of Blu-Ray player to buy! Brandy is most likely a(n):

A strategy of harvesting may be employed in the decline stage of a product life to:

The consumers represented by "E" in Figure 11-3 are called _____.

During the introduction stage of the product life cycle,the place element of the marketing mix is highly involved with:

TB Figure: 1 -TB Figure 1 shows that in 1986 CDs were in which stage of the product life cycle?

Your product has been suffering from steadily eroding sales and profits.You have tried a number of options to revitalize the product's sales and profits,but after seven changes in your strategy,you are yet to find success.Which of the following actions would be the LEAST appropriate next step?

Marketing: Customer Value, satisfaction, relationships, and Experiences

Developing Successful Marketing Strategies

Scanning the Marketing Environment

Ethics and Social Responsibility in Marketing

Consumer Behaviour

Organizational Markets and Buyer Behaviour

Reaching Global Markets

Marketing Research: From Information to Action

Market Segmentation, Targeting, and Positioning

Developing New Products and Services

Managing Services

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Personal Selling and Sales Management

Pulling It All Together: The Strategic Marketing Process

Using Social Media to Connect With Consumers

Filters

Exam 11: Managing Products and Brands

Loblaws' very successful President's Choice is an example of:

Automobiles are an example of a ____,and SUVs are an example of a ____.

Greeting cards are an example of a ____,and Valentine cards are an example of a ____.

Downsizing is reducing the:

Gatorade G2 is an example of:

Mars,Inc.sells Snickers,Milky Way,Twix,Skittles,Dove,Starburst,M&Ms,and Three Musketeer candy.This variety of names is typical of a _____ strategy.

All products sold by the Tabasco Company are sold using the Tabasco brand.This is an example of:

Which of the following statements about the introduction stage of the product life cycle is NOT true?

A company follows a skimming strategy as part of introducing a new product to:

Figure: 11-2 -The product life cycle (PLC)shown in "C" in Figure 11-2 is an example of a __________ life cycle.

Two global trends are directly related to packaging.One trend involves the environmental effects of packaging.The other trend focuses on:

Brandy lives next door to you and is always asking for your opinion when it comes to buying products.For example,she just asked your opinion on what kind of Blu-Ray player to buy! Brandy is most likely a(n):

A strategy of harvesting may be employed in the decline stage of a product life to:

The consumers represented by "E" in Figure 11-3 are called _____.

During the introduction stage of the product life cycle,the place element of the marketing mix is highly involved with:

TB Figure: 1 -TB Figure 1 shows that in 1986 CDs were in which stage of the product life cycle?

Your product has been suffering from steadily eroding sales and profits.You have tried a number of options to revitalize the product's sales and profits,but after seven changes in your strategy,you are yet to find success.Which of the following actions would be the LEAST appropriate next step?

Marketing: Customer Value, satisfaction, relationships, and Experiences

Developing Successful Marketing Strategies

Scanning the Marketing Environment

Ethics and Social Responsibility in Marketing

Consumer Behaviour

Organizational Markets and Buyer Behaviour

Reaching Global Markets

Marketing Research: From Information to Action

Market Segmentation, Targeting, and Positioning

Developing New Products and Services

Managing Services

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Personal Selling and Sales Management

Pulling It All Together: The Strategic Marketing Process

Using Social Media to Connect With Consumers

Filters

Automobiles are an example of a ,and SUVs are an example of a .

Greeting cards are an example of a ,and Valentine cards are an example of a .