Question 1

A matrix organization:

Accepted Answer

A) combines a product line structure with a geographical structure. 
B) combines a geographical structure with a market-based structure. 
C) combines a market-based structure with product groupings. 
D) turns a horizontal organizational structure into a vertical one. 
A) combines a product line structure with a geographical structure. 
B) combines a geographical structure with a market-based structure. 
C) combines a market-based structure with product groupings. 
D) turns a horizontal organizational structure into a vertical one.

Question 2

TB Figure: 1  
-Referring to TB Figure 1,each phase of the strategic marketing process creates its own unique type of output report.Which of the following would be associated with the implementation phase?

Accepted Answer

A) Performance reviews for key personnel. 
B) Corrective action memos, triggered by comparing results with plans often using the firm's marketing metrics and dashboards. 
C) Sales reports using the firm's marketing metrics and dashboards. 
D) Action memos that tell (1) who is (2) to do what (3) by when. 
A) Performance reviews for key personnel. 
B) Corrective action memos, triggered by comparing results with plans often using the firm's marketing metrics and dashboards. 
C) Sales reports using the firm's marketing metrics and dashboards. 
D) Action memos that tell (1) who is (2) to do what (3) by when.

Question 3

The three columns of an action item list contain information about the:

Accepted Answer

A) procedure, its deadline, and its budget. 
B) task, the procedure, and the budget. 
C) budget, the person responsible, and the evaluation process. 
D) task, the person responsible, and the deadline. 
A) procedure, its deadline, and its budget. 
B) task, the procedure, and the budget. 
C) budget, the person responsible, and the evaluation process. 
D) task, the person responsible, and the deadline.

Question 4

A breakdown of the hierarchy of roles,who reports to who,who manages who,and the overall chain of command is referred to as a(n):

Accepted Answer

A) positioning chart 
B) organizational charts 
C) people chart 
D) arrangement chart 
A) positioning chart 
B) organizational charts 
C) people chart 
D) arrangement chart

Question 5

Management experts call for a "bias for action." How can this attitude be important in marketing program implementation?

Accepted Answer

The answer of Management experts call for a "bias for...

Question 6

Which of the following pieces of information is used in a SWOT analysis,the first step of the planning phase of the strategic marketing process?

Accepted Answer

A) Corporate return on investment 
B) Market share for the product 
C) Revenues associated with each point of market share 
D) Trends in past and current revenues for industry and competitors 
A) Corporate return on investment 
B) Market share for the product 
C) Revenues associated with each point of market share 
D) Trends in past and current revenues for industry and competitors

Question 7

When concerns for ethics,integrity,employee health and safety,and environmental safeguards are incorporated with more common corporate values,such as growth,profitability,and quality,the company is engaging in a:

Accepted Answer

A) Value-driven strategy 
B) Value-based plan 
C) Value analysis 
D) Market audit 
A) Value-driven strategy 
B) Value-based plan 
C) Value analysis 
D) Market audit

Question 8

Setting up an organizational chart would most likely to occur during which phase of the strategic marketing process?

Accepted Answer

A) planning 
B) resourcing 
C) implementation 
D) assessment 
A) planning 
B) resourcing 
C) implementation 
D) assessment

Question 9

All of the following statements about cost leadership strategy are true,except:

Accepted Answer

A) Cost focus strategy requires reducing expenses to lower the price of the items sold in a relatively broad array of market segments. 
B) Significant investments in capital equipment may be necessary to improve the production or distribution process to give low unit costs. 
C) The cost leader still must have adequate quality levels. 
D) Walmart's sophisticated systems of regional warehouses and electronic data interchange with suppliers have led to huge cost savings. 
A) Cost focus strategy requires reducing expenses to lower the price of the items sold in a relatively broad array of market segments. 
B) Significant investments in capital equipment may be necessary to improve the production or distribution process to give low unit costs. 
C) The cost leader still must have adequate quality levels. 
D) Walmart's sophisticated systems of regional warehouses and electronic data interchange with suppliers have led to huge cost savings.

Question 10

All of the following would be suitable reasons to engage in a merger to create synergies for the larger company,except:

Accepted Answer

A) observe IT savings 
B) employ double the employees than needed 
C) expand market reach 
D) secure patented technologies 
A) observe IT savings 
B) employ double the employees than needed 
C) expand market reach 
D) secure patented technologies

Question 11

A category manager:

Accepted Answer

A) is a position that is only found in industrial products firms. 
B) has profit-and-loss responsibility for an entire product line. 
C) does not have any profit responsibility. 
D) attempts to maximize each individual brand's successes, even at the expense of another, to maximize the overall profitability of the product line. 
A) is a position that is only found in industrial products firms. 
B) has profit-and-loss responsibility for an entire product line. 
C) does not have any profit responsibility. 
D) attempts to maximize each individual brand's successes, even at the expense of another, to maximize the overall profitability of the product line.

Question 12

A yacht manufacturer releases a press release that states: "We make luxury 50,100,150,and 200 foot yachts,as well as,hobby fishing boats,and jet skis." The competition would view this as which strategy?

Accepted Answer

A) full coverage 
B) market specialization 
C) product specialization 
D) selective specialization 
A) full coverage 
B) market specialization 
C) product specialization 
D) selective specialization

Question 13

The following note was sent out after a meeting: "Stephen,complete question review and update-To be finished by December 2013." This is likely part of a(n):

Accepted Answer

A) marketing action memo 
B) job analysis 
C) action item list 
D) program schedule 
A) marketing action memo 
B) job analysis 
C) action item list 
D) program schedule

Question 14

General Mills has three divisions in Canada: Eastern,Central,and Western Canada.General Mills organizes their structure using:

Accepted Answer

A) product type 
B) areas such as marketing, finance, and R&D 
C) areas or location 
D) method of distribution 
A) product type 
B) areas such as marketing, finance, and R&D 
C) areas or location 
D) method of distribution

Question 15

Colgate moved from brand management (Colgate toothpaste)to category management (toothpaste product line).Under Colgate's new system,a category manager would have:

Accepted Answer

A) completely different duties from the brand manager. 
B) profit-and-loss responsibility for all toothpaste products. 
C) to use persuasion as opposed to direct authority to get any goals achieved. 
D) no authority over functions that affects toothpaste products except marketing. 
A) completely different duties from the brand manager. 
B) profit-and-loss responsibility for all toothpaste products. 
C) to use persuasion as opposed to direct authority to get any goals achieved. 
D) no authority over functions that affects toothpaste products except marketing.

Question 16

Which of the following pieces of information is used in the implementation phase of the strategic marketing process?

Accepted Answer

A) Corporate return on investment 
B) Organizational charts and job descriptions 
C) Revenues associated with each point of market share 
D) Trends in past and current revenues for industry and competitors in total and by segment 
A) Corporate return on investment 
B) Organizational charts and job descriptions 
C) Revenues associated with each point of market share 
D) Trends in past and current revenues for industry and competitors in total and by segment

Question 17

All of the following are steps in the strategic marketing process,except:

Accepted Answer

A) planning. 
B) implementation. 
C) evaluation. 
D) analysis. 
A) planning. 
B) implementation. 
C) evaluation. 
D) analysis.

Question 18

In Porter's generic business strategy shown in Figure 19-4,Campbell Soup is likely to be found in which square?

Accepted Answer

A) A 
B) B 
C) C 
D) D 
A) A 
B) B 
C) C 
D) D

Question 19

The information needed in situation (SWOT)analysis,Step 1 of the planning phase,includes: 1)trends for industry and competitors and 2)__________

Accepted Answer

A) projections of future sales, expenses, and profits. 
B) market potential studies. 
C) positioning studies. 
D) market-product grids with targets. 
A) projections of future sales, expenses, and profits. 
B) market potential studies. 
C) positioning studies. 
D) market-product grids with targets.

Question 20

You have been told that a company increased its marketing effort from $2 million to $5 million,and that the same company increased its sales revenue from $12 million to $21 million. Calculate the company's ratio of incremental sales revenue to incremental marketing effort.

Accepted Answer

A) 3:1 
B) 1:3 
C) 9:1 
D) 7:19 
A) 3:1 
B) 1:3 
C) 9:1 
D) 7:19

A matrix organization:

TB Figure: 1 -Referring to TB Figure 1,each phase of the strategic marketing process creates its own unique type of output report.Which of the following would be associated with the implementation phase?

The three columns of an action item list contain information about the:

A breakdown of the hierarchy of roles,who reports to who,who manages who,and the overall chain of command is referred to as a(n):

Management experts call for a "bias for action." How can this attitude be important in marketing program implementation?

Which of the following pieces of information is used in a SWOT analysis,the first step of the planning phase of the strategic marketing process?

When concerns for ethics,integrity,employee health and safety,and environmental safeguards are incorporated with more common corporate values,such as growth,profitability,and quality,the company is engaging in a:

Setting up an organizational chart would most likely to occur during which phase of the strategic marketing process?

All of the following statements about cost leadership strategy are true,except:

All of the following would be suitable reasons to engage in a merger to create synergies for the larger company,except:

A category manager:

A yacht manufacturer releases a press release that states: "We make luxury 50,100,150,and 200 foot yachts,as well as,hobby fishing boats,and jet skis." The competition would view this as which strategy?

The following note was sent out after a meeting: "Stephen,complete question review and update-To be finished by December 2013." This is likely part of a(n):

General Mills has three divisions in Canada: Eastern,Central,and Western Canada.General Mills organizes their structure using:

Colgate moved from brand management (Colgate toothpaste)to category management (toothpaste product line).Under Colgate's new system,a category manager would have:

Which of the following pieces of information is used in the implementation phase of the strategic marketing process?

All of the following are steps in the strategic marketing process,except:

In Porter's generic business strategy shown in Figure 19-4,Campbell Soup is likely to be found in which square?

The information needed in situation (SWOT)analysis,Step 1 of the planning phase,includes: 1)trends for industry and competitors and 2)__________

You have been told that a company increased its marketing effort from $2 million to $5 million,and that the same company increased its sales revenue from $12 million to $21 million. Calculate the company's ratio of incremental sales revenue to incremental marketing effort.

Marketing: Customer Value, satisfaction, relationships, and Experiences

Developing Successful Marketing Strategies

Scanning the Marketing Environment

Ethics and Social Responsibility in Marketing

Consumer Behaviour

Organizational Markets and Buyer Behaviour

Reaching Global Markets

Marketing Research: From Information to Action

Market Segmentation, Targeting, and Positioning

Developing New Products and Services

Managing Products and Brands

Managing Services

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Personal Selling and Sales Management

Using Social Media to Connect With Consumers

Filters

Exam 19: Pulling It All Together: The Strategic Marketing Process

A matrix organization:

TB Figure: 1 -Referring to TB Figure 1,each phase of the strategic marketing process creates its own unique type of output report.Which of the following would be associated with the implementation phase?

The three columns of an action item list contain information about the:

A breakdown of the hierarchy of roles,who reports to who,who manages who,and the overall chain of command is referred to as a(n):

Management experts call for a "bias for action." How can this attitude be important in marketing program implementation?

Which of the following pieces of information is used in a SWOT analysis,the first step of the planning phase of the strategic marketing process?

When concerns for ethics,integrity,employee health and safety,and environmental safeguards are incorporated with more common corporate values,such as growth,profitability,and quality,the company is engaging in a:

Setting up an organizational chart would most likely to occur during which phase of the strategic marketing process?

All of the following statements about cost leadership strategy are true,except:

All of the following would be suitable reasons to engage in a merger to create synergies for the larger company,except:

A category manager:

A yacht manufacturer releases a press release that states: "We make luxury 50,100,150,and 200 foot yachts,as well as,hobby fishing boats,and jet skis." The competition would view this as which strategy?

The following note was sent out after a meeting: "Stephen,complete question review and update-To be finished by December 2013." This is likely part of a(n):

General Mills has three divisions in Canada: Eastern,Central,and Western Canada.General Mills organizes their structure using:

Colgate moved from brand management (Colgate toothpaste)to category management (toothpaste product line).Under Colgate's new system,a category manager would have:

Which of the following pieces of information is used in the implementation phase of the strategic marketing process?

All of the following are steps in the strategic marketing process,except:

In Porter's generic business strategy shown in Figure 19-4,Campbell Soup is likely to be found in which square?

The information needed in situation (SWOT)analysis,Step 1 of the planning phase,includes: 1)trends for industry and competitors and 2)__________

You have been told that a company increased its marketing effort from $2 million to $5 million,and that the same company increased its sales revenue from $12 million to $21 million. Calculate the company's ratio of incremental sales revenue to incremental marketing effort.

Marketing: Customer Value, satisfaction, relationships, and Experiences

Developing Successful Marketing Strategies

Scanning the Marketing Environment

Ethics and Social Responsibility in Marketing

Consumer Behaviour

Organizational Markets and Buyer Behaviour

Reaching Global Markets

Marketing Research: From Information to Action

Market Segmentation, Targeting, and Positioning

Developing New Products and Services

Managing Products and Brands

Managing Services

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Personal Selling and Sales Management

Using Social Media to Connect With Consumers

Filters