Question 1

Media convergence is the domination of a mass medium by a single national culture and the undermining of other national cultures.

Accepted Answer

A) True 
 B)False

Question 2

Print,radio,television,and other communications technologies compose:

Accepted Answer

A) mass transit 
B) mass media 
C) mass behavior 
D) mass interaction 
E) mass society 
A) mass transit 
B) mass media 
C) mass behavior 
D) mass interaction 
E) mass society

Question 3

What was the main media development in 1895?

Accepted Answer

A) Alexander Graham Bell sends the first telephone message. 
B) The first phonograph. 
C) Motion pictures are invented. 
D) First radio voice transmission. 
E) First commercial TV broadcast. 
A) Alexander Graham Bell sends the first telephone message. 
B) The first phonograph. 
C) Motion pictures are invented. 
D) First radio voice transmission. 
E) First commercial TV broadcast.

Question 4

What was the main media development in 1975?

Accepted Answer

A) VCR invented. 
B) First cable television. 
C) First microcomputer marketed. 
D) Cell phone invented. 
E) Development of the World Wide Web. 
A) VCR invented. 
B) First cable television. 
C) First microcomputer marketed. 
D) Cell phone invented. 
E) Development of the World Wide Web.

Question 5

Which mechanism helps to bias the news in favor of powerful corporate interests?

Accepted Answer

A) advertising 
B) sourcing 
C) flak 
D) All of the above. 
E) None of the above. 
A) advertising 
B) sourcing 
C) flak 
D) All of the above. 
E) None of the above.

Question 6

In a study of four years worth of stories in Time,Newsweek,and U.S.News & World Report,one researcher found that 53-66% of poor people were portrayed as African Americans while the actual rate was about 29%.This reinforces:

Accepted Answer

A) the false idea that most poor people are African American 
B) the correct idea that most poor people are African American 
C) the notion that news magazines are biased in favor of African Americans 
D) the idea that poverty is difficult to overcome 
E) none of these choices 
A) the false idea that most poor people are African American 
B) the correct idea that most poor people are African American 
C) the notion that news magazines are biased in favor of African Americans 
D) the idea that poverty is difficult to overcome 
E) none of these choices

Question 7

Construct your own essay question drawing on relevant course materials for your answer.Points will be awarded for both the question and answer.

Accepted Answer

Essay Question: How does the concept of

Question 8

According to Georg Hegel,the daily ritual of reading the newspaper performs what function?

Accepted Answer

A) it unites people 
B) it makes people's lives more confusing 
C) it is a religious experience 
D) it teaches people how to interact with one another 
E) it enriches newspaper owners 
A) it unites people 
B) it makes people's lives more confusing 
C) it is a religious experience 
D) it teaches people how to interact with one another 
E) it enriches newspaper owners

Question 9

Who said that the mass media are extensions of the human body and mind?

Accepted Answer

A) Patrick Bateman 
B) Jim Carrey 
C) Marshall McCluhan 
D) Marshall Zhukov 
E) Herbert Marshall 
A) Patrick Bateman 
B) Jim Carrey 
C) Marshall McCluhan 
D) Marshall Zhukov 
E) Herbert Marshall

Question 10

In the 1970s,feminists:

Accepted Answer

A) focused on misrepresentation of women in the mass media. 
B) realized that audience members selectively interpret media messages. 
C) emphasized that audience members contest media messages. 
D) All of the above. 
E) None of the above. 
A) focused on misrepresentation of women in the mass media. 
B) realized that audience members selectively interpret media messages. 
C) emphasized that audience members contest media messages. 
D) All of the above. 
E) None of the above.

Question 11

When Internet applications like Napster are created,they enables millions of people to freely share recorded music on the Internet using a central server.Some analysts point to Napster as:

Accepted Answer

A) evidence of criminal behavior 
B) evidence of media diffusion 
C) evidence of Internet democratization 
D) all of these choices 
E) evidence of both criminal behavior and Internet democratization 
A) evidence of criminal behavior 
B) evidence of media diffusion 
C) evidence of Internet democratization 
D) all of these choices 
E) evidence of both criminal behavior and Internet democratization

Question 12

In the 1990s,media firms sought to control the production and distribution of many fields,as opposed to limiting their scope to their traditionally specific fields.This is referred to as:

Accepted Answer

A) vertical integration. 
B) horizontal integration. 
C) lateral integration. 
D) total integration. 
E) cultural integration. 
A) vertical integration. 
B) horizontal integration. 
C) lateral integration. 
D) total integration. 
E) cultural integration.

Question 13

In a 1995 CBS/New York Times poll,respondents said they thought television was the number one cause of teenage violence.

Accepted Answer

A) True 
 B)False

Question 14

The final episode of Buffy the Vampire Slayer for the 1999 season included a scene of a shooting spree at a high school.Because the episode was scheduled to air shortly after two teenagers massacred 13 of their classmates at Columbine High School in Littleton,Colorado,network officials canceled the show.They did this:

Accepted Answer

A) out of respect for the victim's families 
B) out of civic duty,they aired a special about violence in American culture 
C) because they shared the belief that airing it might incite more school violence 
D) because a large public outcry would hurt the image of the Fox Television Network 
E) none of these choices 
A) out of respect for the victim's families 
B) out of civic duty,they aired a special about violence in American culture 
C) because they shared the belief that airing it might incite more school violence 
D) because a large public outcry would hurt the image of the Fox Television Network 
E) none of these choices

Question 15

Based on research sponsored by the Screen Actors Guild examining fictional television shows from 1994 to 1997,there were ____ white men on TV shows than white men in the population of the United States.

Accepted Answer

A) 9% more 
B) 29% more 
C) 49% more 
D) 9% fewer 
E) 29% fewer 
A) 9% more 
B) 29% more 
C) 49% more 
D) 9% fewer 
E) 29% fewer

Question 16

Controlling more and more production and distribution in related industries (such as film production,film distribution,video store merchandising,television station ownership,etc.)is called:

Accepted Answer

A) horizontal integration 
B) vertical integration 
C) social integration 
D) productive integration 
E) diagonal integration 
A) horizontal integration 
B) vertical integration 
C) social integration 
D) productive integration 
E) diagonal integration

Question 17

Compare and contrast the functionalist and conflict theorist on media effects.

Accepted Answer

Functionalists and conflict theorists ha

Question 18

Since 1996,in number of hours per year,the average American has decreased his or her usage of mass media by 11 per cent.

Accepted Answer

A) True 
 B)False

Question 19

According to sociologist Stuart Hall,an adequate analysis of the mass media must incorporate which of the following aspects?

Accepted Answer

A) corporate consolidation of the media 
B) government role in regulation of the media 
C) societal history 
D) government role and societal history 
E) none of these choices 
A) corporate consolidation of the media 
B) government role in regulation of the media 
C) societal history 
D) government role and societal history 
E) none of these choices

Question 20

Which perspective on the mass media focuses on the vast moneymaking machines controlled by a small group of increasingly wealthy and influential people?

Accepted Answer

A) functionalism 
B) conflict theory 
C) interpretive approaches 
D) sociolinguistics 
E) social deconstructionism 
A) functionalism 
B) conflict theory 
C) interpretive approaches 
D) sociolinguistics 
E) social deconstructionism

Exam 18: The Mass Media

Media convergence is the domination of a mass medium by a single national culture and the undermining of other national cultures.

Print,radio,television,and other communications technologies compose:

What was the main media development in 1895?

What was the main media development in 1975?

Which mechanism helps to bias the news in favor of powerful corporate interests?

In a study of four years worth of stories in Time,Newsweek,and U.S.News & World Report,one researcher found that 53-66% of poor people were portrayed as African Americans while the actual rate was about 29%.This reinforces:

Construct your own essay question drawing on relevant course materials for your answer.Points will be awarded for both the question and answer.

According to Georg Hegel,the daily ritual of reading the newspaper performs what function?

Who said that the mass media are extensions of the human body and mind?

In the 1970s,feminists:

When Internet applications like Napster are created,they enables millions of people to freely share recorded music on the Internet using a central server.Some analysts point to Napster as:

In the 1990s,media firms sought to control the production and distribution of many fields,as opposed to limiting their scope to their traditionally specific fields.This is referred to as:

In a 1995 CBS/New York Times poll,respondents said they thought television was the number one cause of teenage violence.

Based on research sponsored by the Screen Actors Guild examining fictional television shows from 1994 to 1997,there were ____ white men on TV shows than white men in the population of the United States.

Controlling more and more production and distribution in related industries (such as film production,film distribution,video store merchandising,television station ownership,etc.)is called:

Compare and contrast the functionalist and conflict theorist on media effects.

Since 1996,in number of hours per year,the average American has decreased his or her usage of mass media by 11 per cent.

According to sociologist Stuart Hall,an adequate analysis of the mass media must incorporate which of the following aspects?

Which perspective on the mass media focuses on the vast moneymaking machines controlled by a small group of increasingly wealthy and influential people?

A Sociological Compass

How Sociologists Do Research

Culture

Socialization

Social Interaction

Social Collectivities: Groups to Societies

Deviance and Crime

Stratification: United States and Global Perspectives

Globalization, Inequality, and Development

Race and Ethnicity

Sexuality and Gender

Sociology of the Body: Disability, Aging, and Death

Work and the Economy

Politics

Families

Religion

Education

Health and Medicine

Population and Urbanization

Collective Action and Social Movements

Technology and the Global Environment

Filters