Question 1

From an interpretive approach,when viewing media violence,young children:

Accepted Answer

A) become quite violent in real-life. 
B) almost always imitate the violence in real-life. 
C) clearly distinguish "make-believe" media violence from real-life violence. 
D) All of the above. 
E) None of the above. 
A) become quite violent in real-life. 
B) almost always imitate the violence in real-life. 
C) clearly distinguish "make-believe" media violence from real-life violence. 
D) All of the above. 
E) None of the above.

Question 2

Controlling more and more production in one particular industry is known as:

Accepted Answer

A) horizontal integration 
B) vertical integration 
C) social integration 
D) productive integration 
E) diagonal integration 
A) horizontal integration 
B) vertical integration 
C) social integration 
D) productive integration 
E) diagonal integration

Question 3

Watergate stands as a powerful example of how mainstream news sources and outlets always act like the "lap dogs" of the powerful because of media conglomeration.

Accepted Answer

A) True 
 B)False

Question 4

The blending of the World Wide Web,television,telephone,and other communications media into new,hybrid media forms is called:

Accepted Answer

A) media diffusion 
B) media imperialism 
C) media convergence 
D) media conglomeration 
E) media wars 
A) media diffusion 
B) media imperialism 
C) media convergence 
D) media conglomeration 
E) media wars

Question 5

Despite improvements in recent decades,critics who are sympathetic to feminism and the plight of racial minorities have charged the mass media with:

Accepted Answer

A) numerical over-representation 
B) misrepresentation 
C) biased portrayal 
D) exploitation 
E) none of these choices 
A) numerical over-representation 
B) misrepresentation 
C) biased portrayal 
D) exploitation 
E) none of these choices

Question 6

The most common form of media convergence is called:

Accepted Answer

A) the Internet 
B) interactive TV 
C) Net-radio 
D) satellite television 
E) RealAudio 
A) the Internet 
B) interactive TV 
C) Net-radio 
D) satellite television 
E) RealAudio

Question 7

In the film The Fog of War former secretary of defense Robert McNamara says that you win the most and lose the least if you empathize with your enemy.Some analysts argue that the mass media contribute to the fog of war today:

Accepted Answer

A) by utilizing new technologies,thereby bringing the war home to everybody. 
B) by creating a dizzying barrage of conflicting reports and viewpoints,numbing people. 
C) by allowing easy access to dissenting or subversive positions,destroying empathy. 
D) through manipulative images,creating a false sense of empathy to suffering and death. 
E) by obstructing the development of empathy with the enemies of the United States. 
A) by utilizing new technologies,thereby bringing the war home to everybody. 
B) by creating a dizzying barrage of conflicting reports and viewpoints,numbing people. 
C) by allowing easy access to dissenting or subversive positions,destroying empathy. 
D) through manipulative images,creating a false sense of empathy to suffering and death. 
E) by obstructing the development of empathy with the enemies of the United States.

Question 8

Which theoretical approach examines how the mass media contribute to economic inequality and to maintaining the core values of a stratified social order?

Accepted Answer

A) functionalism 
B) conflict theory 
C) interpretive approaches 
D) sociolinguistics 
E) social deconstructionism 
A) functionalism 
B) conflict theory 
C) interpretive approaches 
D) sociolinguistics 
E) social deconstructionism

Question 9

Explain the interpretive approach to studying the media.

Accepted Answer

The interpretive approach to studying th

Question 10

The mass media encourage conformity by devoting attention to crime,criminals,and deviance.

Accepted Answer

A) True 
 B)False

Question 11

Internet users are passive audience members.

Accepted Answer

A) True 
 B)False

Question 12

News agencies rely heavily on press releases,news conferences,and interviews organized by large corporations and government agencies.The latter routinely slant information to reflect favorably on themselves.This process is known as:

Accepted Answer

A) advertising 
B) sourcing 
C) flak 
D) self-flattery 
E) negative journalism 
A) advertising 
B) sourcing 
C) flak 
D) self-flattery 
E) negative journalism

Question 13

The representation of African Americans is now ____ their representation in the United States population.

Accepted Answer

A) about 5% lower than 
B) about 25% lower than 
C) about 45% lower than 
D) about 65% lower than 
E) about 25% higher than 
A) about 5% lower than 
B) about 25% lower than 
C) about 45% lower than 
D) about 65% lower than 
E) about 25% higher than

Question 14

The sources of mass media are embedded in:

Accepted Answer

A) the religious needs of society 
B) the political needs of society 
C) the economic needs of society 
D) all of these choices 
A) the religious needs of society 
B) the political needs of society 
C) the economic needs of society 
D) all of these choices

Question 15

What do we learn about the influence of the mass media through popular films and television?

Accepted Answer

The influence of mass media through popu

Question 16

What is media convergence?

Accepted Answer

Media convergence is the blend

Question 17

Which is NOT a function of the mass media according to functionalism?

Accepted Answer

A) The mass media is filtered and interpreted by people who exercise human agency. 
B) The mass media are important agents of socialization. 
C) The mass media provides entertainment. 
D) The mass media helps ensure conformity. 
E) All of the above are functions of mass media according to functionalism. 
A) The mass media is filtered and interpreted by people who exercise human agency. 
B) The mass media are important agents of socialization. 
C) The mass media provides entertainment. 
D) The mass media helps ensure conformity. 
E) All of the above are functions of mass media according to functionalism.

Question 18

The tendency to define oneself in terms of the goods and services one purchases is known as:

Accepted Answer

A) individualism 
B) corporatism 
C) consumerism 
D) humanism 
E) none of these choices 
A) individualism 
B) corporatism 
C) consumerism 
D) humanism 
E) none of these choices

Question 19

Which is a finding (s)of Andrea Press and Elizabeth Cole's study of audience reaction to abortion as portrayed on TV shows?

Accepted Answer

A) Pro-life women from all classes form the most homogeneous group. 
B) Pro-choice working-class women who think of themselves as members of the working class adopt a pro-choice stand as a survival strategy,not in principle. 
C) Pro-choice working-class women who aspire to middle-class status distance themselves from the "reckless" members of their own class who sought abortions on the TV shows. 
D) Pro-choice middle-class women believe that only an individual woman's feelings can determine whether abortion is right or wrong in her own case. 
E) All of the above. 
A) Pro-life women from all classes form the most homogeneous group. 
B) Pro-choice working-class women who think of themselves as members of the working class adopt a pro-choice stand as a survival strategy,not in principle. 
C) Pro-choice working-class women who aspire to middle-class status distance themselves from the "reckless" members of their own class who sought abortions on the TV shows. 
D) Pro-choice middle-class women believe that only an individual woman's feelings can determine whether abortion is right or wrong in her own case. 
E) All of the above.

Question 20

Which of the following are arguments in the two-step flow of communication model?

Accepted Answer

A) Respected people of high status evaluate media messages. 
B) High status people exercise considerable independence of judgment. 
C) Opinion leaders may influence the attitudes and behavior of others. 
D) all of these choices 
E) none of these choices 
A) Respected people of high status evaluate media messages. 
B) High status people exercise considerable independence of judgment. 
C) Opinion leaders may influence the attitudes and behavior of others. 
D) all of these choices 
E) none of these choices

Exam 18: The Mass Media

From an interpretive approach,when viewing media violence,young children:

Controlling more and more production in one particular industry is known as:

Watergate stands as a powerful example of how mainstream news sources and outlets always act like the "lap dogs" of the powerful because of media conglomeration.

The blending of the World Wide Web,television,telephone,and other communications media into new,hybrid media forms is called:

Despite improvements in recent decades,critics who are sympathetic to feminism and the plight of racial minorities have charged the mass media with:

The most common form of media convergence is called:

In the film The Fog of War former secretary of defense Robert McNamara says that you win the most and lose the least if you empathize with your enemy.Some analysts argue that the mass media contribute to the fog of war today:

Which theoretical approach examines how the mass media contribute to economic inequality and to maintaining the core values of a stratified social order?

Explain the interpretive approach to studying the media.

The mass media encourage conformity by devoting attention to crime,criminals,and deviance.

Internet users are passive audience members.

News agencies rely heavily on press releases,news conferences,and interviews organized by large corporations and government agencies.The latter routinely slant information to reflect favorably on themselves.This process is known as:

The representation of African Americans is now ____ their representation in the United States population.

The sources of mass media are embedded in:

What do we learn about the influence of the mass media through popular films and television?

What is media convergence?

Which is NOT a function of the mass media according to functionalism?

The tendency to define oneself in terms of the goods and services one purchases is known as:

Which is a finding (s)of Andrea Press and Elizabeth Cole's study of audience reaction to abortion as portrayed on TV shows?

Which of the following are arguments in the two-step flow of communication model?

A Sociological Compass

How Sociologists Do Research

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Social Interaction

Social Collectivities: Groups to Societies

Deviance and Crime

Stratification: United States and Global Perspectives

Globalization, Inequality, and Development

Race and Ethnicity

Sexuality and Gender

Sociology of the Body: Disability, Aging, and Death

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Population and Urbanization

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Technology and the Global Environment

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