Question 1

Which is true of hip-hop artist Missy "Misdemeanor" Elliot?

Accepted Answer

A) She rarely writes and produces her own music. 
B) Her work is a striking example of the ongoing mammy stereotypes of African-American women in American media. 
C) Her work is an example of how some mass media have enabled women of color challenge stereotypes,and break down established roles and images of African American women in America. 
D) All of the above. 
E) None of the above. 
A) She rarely writes and produces her own music. 
B) Her work is a striking example of the ongoing mammy stereotypes of African-American women in American media. 
C) Her work is an example of how some mass media have enabled women of color challenge stereotypes,and break down established roles and images of African American women in America. 
D) All of the above. 
E) None of the above.

Question 2

Many people believe that violence on TV causes violence in real life,pornography on the magazine stands leads to immoral sexual behavior,and that adolescents are more likely to start smoking cigarettes when they see popular movie stars lighting up.These views are all examples of a(n)____ view of audiences.

Accepted Answer

A) passive 
B) active 
C) ordered 
D) two-step 
E) cybernetic 
A) passive 
B) active 
C) ordered 
D) two-step 
E) cybernetic

Question 3

Because the mass media coordinate the parts of society,socialize its members,exercise social control,and provide entertainment,they help to make social order possible.This statement supports which theory of the mass media?

Accepted Answer

A) conflict theory 
B) functionalism 
C) interpretive approaches 
D) organizational approaches 
E) social deconstructionism 
A) conflict theory 
B) functionalism 
C) interpretive approaches 
D) organizational approaches 
E) social deconstructionism

Question 4

The newspaper was the dominant mass medium as late as:

Accepted Answer

A) 1970 
B) 1950 
C) 1986 
D) the 1830s 
E) 1910 
A) 1970 
B) 1950 
C) 1986 
D) the 1830s 
E) 1910

Question 5

Even children's television viewing turns out to be complex when viewed through the perspective of:

Accepted Answer

A) functionalism 
B) conflict theory 
C) cultural studies 
D) sociolinguistics 
E) social deconstructionism 
A) functionalism 
B) conflict theory 
C) cultural studies 
D) sociolinguistics 
E) social deconstructionism

Question 6

Disney,Viacom,and News Corporation are examples of:

Accepted Answer

A) popular culture experts. 
B) media cultural producers. 
C) media conglomerates. 
D) media transnationals. 
E) None of the above. 
A) popular culture experts. 
B) media cultural producers. 
C) media conglomerates. 
D) media transnationals. 
E) None of the above.

Question 7

According to Hermann and Chomsky,several mechanisms help to bias the news in a way that supports powerful corporate interests and political groups.Which of the following is one of those mechanisms?

Accepted Answer

A) advertising 
B) critical and tough-minded reporting 
C) organizational reporting 
D) investigative reporting 
E) muckraking 
A) advertising 
B) critical and tough-minded reporting 
C) organizational reporting 
D) investigative reporting 
E) muckraking

Question 8

Television,movies,magazines,and other forms of the mass media give people pleasure,relaxation,and momentary escape from the tension,routine,and tedium of everyday life.This is which function of the mass media?

Accepted Answer

A) conflict generation 
B) coordination 
C) socialization 
D) entertainment 
E) social control 
A) conflict generation 
B) coordination 
C) socialization 
D) entertainment 
E) social control

Question 9

Ownership of the mass media has become more widely distributed over time.

Accepted Answer

A) True 
 B)False

Question 10

Invented in 1455 by Johannes Gutenberg,the printing press and the printed book:

Accepted Answer

A) allowed ideas to be mass marketed,thereby minimizing content. 
B) contributed to the colonization of the new world. 
C) created a new forum for propaganda. 
D) allowed religious ideas to spread unchecked. 
E) enabled the widespread diffusion and exchange of ideas. 
A) allowed ideas to be mass marketed,thereby minimizing content. 
B) contributed to the colonization of the new world. 
C) created a new forum for propaganda. 
D) allowed religious ideas to spread unchecked. 
E) enabled the widespread diffusion and exchange of ideas.

Question 11

Which theory argues that the mass media should be studied in terms of the interaction between producers and consumers of media messages?

Accepted Answer

A) functionalism 
B) conflict theory 
C) interpretive approaches 
D) organizational approaches 
E) social deconstructionism 
A) functionalism 
B) conflict theory 
C) interpretive approaches 
D) organizational approaches 
E) social deconstructionism

Question 12

While the arguments of the conflict theorists are compelling,there are limitations to this perspective.One limitation is that:

Accepted Answer

A) news agencies may rely heavily on government and corporate sources,but this only stops a small amount of reporting 
B) there are very few examples of mainstream journalists who oppose official viewpoints 
C) journalists are incapable of avoiding flak 
D) conflict theory neglects the socializing function of the mass media 
E) none of these choices 
A) news agencies may rely heavily on government and corporate sources,but this only stops a small amount of reporting 
B) there are very few examples of mainstream journalists who oppose official viewpoints 
C) journalists are incapable of avoiding flak 
D) conflict theory neglects the socializing function of the mass media 
E) none of these choices

Question 13

Because working-class women know from their own experiences that families often don't work the way they are shown on TV,they:

Accepted Answer

A) more easily identify with characters 
B) are less willing to identify strongly with many characters 
C) are more willing to identify with personalities 
D) are more willing to identify with story lines 
E) watch less TV than middle-class women 
A) more easily identify with characters 
B) are less willing to identify strongly with many characters 
C) are more willing to identify with personalities 
D) are more willing to identify with story lines 
E) watch less TV than middle-class women

Question 14

Because consumers can interact with new media,in the future it is likely that:

Accepted Answer

A) consumers will continue to be passive observers. 
B) media conglomerates will not be able to carve out a new lucrative media niche. 
C) media conglomerates will never fully dominate the Internet. 
D) All of the above. 
E) None of the above. 
A) consumers will continue to be passive observers. 
B) media conglomerates will not be able to carve out a new lucrative media niche. 
C) media conglomerates will never fully dominate the Internet. 
D) All of the above. 
E) None of the above.

Question 15

Critics of concentrated ownership of mass media:

Accepted Answer

A) cite examples of corporation influencing the flow of information. 
B) argue that freedom of speech is protected. 
C) suggest that corporate ownership does not have a major impact on the televised flow of information. 
D) All of the above. 
E) None of the above. 
A) cite examples of corporation influencing the flow of information. 
B) argue that freedom of speech is protected. 
C) suggest that corporate ownership does not have a major impact on the televised flow of information. 
D) All of the above. 
E) None of the above.

Question 16

Based on research sponsored by the Screen Actors Guild examining fictional television shows from 1994 to 1997,there were ____ women on TV shows than women in the population of the United States.

Accepted Answer

A) 8% more 
B) 28% more 
C) 8% fewer 
D) 28% fewer 
E) 48% fewer 
A) 8% more 
B) 28% more 
C) 8% fewer 
D) 28% fewer 
E) 48% fewer

Question 17

Age and sex are factors influencing the presentation of characters on television.While young women tended to play mainly romantic roles:

Accepted Answer

A) the proportion of villains among women increases with age 
B) the tendency for villainy to increase among older men was much weaker than it was among older women 
C) villains are most frequently older men 
D) a and b 
E) none of these choices 
A) the proportion of villains among women increases with age 
B) the tendency for villainy to increase among older men was much weaker than it was among older women 
C) villains are most frequently older men 
D) a and b 
E) none of these choices

Question 18

The Mass media helps ensure conformity through news broadcasts,television dramas,and programs such as Cops that devote much attention to crime,criminals,and the police.This is part of what function of the mass media?

Accepted Answer

A) conflict generation 
B) coordination 
C) socialization 
D) entertainment 
E) social control 
A) conflict generation 
B) coordination 
C) socialization 
D) entertainment 
E) social control

Question 19

Research on television representation points to little change in the way the mass media treats various minority groups.

Accepted Answer

A) True 
 B)False

Question 20

The average American uses the mass media 63 per cent of waking hours,assuming eight hours of sleep per day.

Accepted Answer

A) True 
 B)False

Exam 18: The Mass Media

Which is true of hip-hop artist Missy "Misdemeanor" Elliot?

Because the mass media coordinate the parts of society,socialize its members,exercise social control,and provide entertainment,they help to make social order possible.This statement supports which theory of the mass media?

The newspaper was the dominant mass medium as late as:

Even children's television viewing turns out to be complex when viewed through the perspective of:

Disney,Viacom,and News Corporation are examples of:

According to Hermann and Chomsky,several mechanisms help to bias the news in a way that supports powerful corporate interests and political groups.Which of the following is one of those mechanisms?

Television,movies,magazines,and other forms of the mass media give people pleasure,relaxation,and momentary escape from the tension,routine,and tedium of everyday life.This is which function of the mass media?

Ownership of the mass media has become more widely distributed over time.

Invented in 1455 by Johannes Gutenberg,the printing press and the printed book:

Which theory argues that the mass media should be studied in terms of the interaction between producers and consumers of media messages?

While the arguments of the conflict theorists are compelling,there are limitations to this perspective.One limitation is that:

Because working-class women know from their own experiences that families often don't work the way they are shown on TV,they:

Because consumers can interact with new media,in the future it is likely that:

Critics of concentrated ownership of mass media:

Based on research sponsored by the Screen Actors Guild examining fictional television shows from 1994 to 1997,there were ____ women on TV shows than women in the population of the United States.

Age and sex are factors influencing the presentation of characters on television.While young women tended to play mainly romantic roles:

The Mass media helps ensure conformity through news broadcasts,television dramas,and programs such as Cops that devote much attention to crime,criminals,and the police.This is part of what function of the mass media?

Research on television representation points to little change in the way the mass media treats various minority groups.

The average American uses the mass media 63 per cent of waking hours,assuming eight hours of sleep per day.

A Sociological Compass

How Sociologists Do Research

Culture

Socialization

Social Interaction

Social Collectivities: Groups to Societies

Deviance and Crime

Stratification: United States and Global Perspectives

Globalization, Inequality, and Development

Race and Ethnicity

Sexuality and Gender

Sociology of the Body: Disability, Aging, and Death

Work and the Economy

Politics

Families

Religion

Education

Health and Medicine

Population and Urbanization

Collective Action and Social Movements

Technology and the Global Environment

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