Question 1

The idea that audience members are active participants in interpreting ideas from the mass media is associated with which approach?

Accepted Answer

A) functionalism 
B) conflict theory 
C) cultural studies 
D) sociolinguistics 
E) the sociology of language 
A) functionalism 
B) conflict theory 
C) cultural studies 
D) sociolinguistics 
E) the sociology of language

Question 2

Which of the following world regions has the smallest number of Internet users per 1,000 people?

Accepted Answer

A) Eastern Europe 
B) Western Europe 
C) the Asia-Pacific region 
D) South/Central America 
E) the Middle East/Africa 
A) Eastern Europe 
B) Western Europe 
C) the Asia-Pacific region 
D) South/Central America 
E) the Middle East/Africa

Question 3

Which perspective on the mass media reminds us that audience members are people and not programmable robots?

Accepted Answer

A) functionalism 
B) conflict theory 
C) interpretive approaches 
D) sociolinguistics 
E) social deconstructionism 
A) functionalism 
B) conflict theory 
C) interpretive approaches 
D) sociolinguistics 
E) social deconstructionism

Question 4

The word "mass" in mass media implies that there is face-to-face interaction between people.

Accepted Answer

A) True 
 B)False

Question 5

Explain how viewers or audience members influence the mass media.

Accepted Answer

Viewers or audience members have a signi

Question 6

People are passive consumers of media.

Accepted Answer

A) True 
 B)False

Question 7

Some people thought that Dale Earnhardt,Jr.won a Nascar race at the track where his father died in a crash a year earlier,and that Cal Ripken Jr.hit a home run in the All-Star game just before his retirement,because both events were fixed.These examples suggest that:

Accepted Answer

A) all people are cynical 
B) people are active consumers of media 
C) people are passive consumers of media 
D) people do not care about what goes on in the mass media 
E) people know little about sports 
A) all people are cynical 
B) people are active consumers of media 
C) people are passive consumers of media 
D) people do not care about what goes on in the mass media 
E) people know little about sports

Question 8

Based on the conflict perspective,the mass media virtually unanimously supports:

Accepted Answer

A) core values. 
B) democracy. 
C) capitalism. 
D) consumerism. 
E) All of the above. 
A) core values. 
B) democracy. 
C) capitalism. 
D) consumerism. 
E) All of the above.

Question 9

What are the mass media?

Accepted Answer

The mass media are means of tr

Question 10

The portrayal of women,racial minorities,the poor,and people with disabilities,tends to:

Accepted Answer

A) remain the same over time 
B) change with the times 
C) reinforce traditional,mainstream,negative stereotypes 
D) be more common on TV than in magazines 
E) be more common in magazines than on TV 
A) remain the same over time 
B) change with the times 
C) reinforce traditional,mainstream,negative stereotypes 
D) be more common on TV than in magazines 
E) be more common in magazines than on TV

Question 11

How do the functionalists view mass media?

Accepted Answer

Functionalism usefully identifies the ma

Question 12

Who uses in-depth interviewing and participant observation to study how people interpret media messages?

Accepted Answer

A) functionalists 
B) conflict theorists 
C) cultural studies experts 
D) sociolinguistic sociologists 
E) social deconstructionists 
A) functionalists 
B) conflict theorists 
C) cultural studies experts 
D) sociolinguistic sociologists 
E) social deconstructionists

Question 13

Do you think the United States is culturally imperialistic? Why or why not?

Accepted Answer

The question of whether the United State

Question 14

Which of the following is NOT one of the mechanisms that bias the news so as to support powerful corporate interests and political groups,according to Hermann and Chomsky?

Accepted Answer

A) advertising 
B) sourcing 
C) network broadcasting 
D) flak 
A) advertising 
B) sourcing 
C) network broadcasting 
D) flak

Question 15

Compare the use of the Internet between Americans and people outside of the United States in 2005.

Accepted Answer

More than 66 per cent of Ameri

Question 16

What is the interpretive approach to mass media?

Accepted Answer

In the interpretive approach,we are remi

Question 17

As societies develop they become larger and more complex.The number of institutions and roles proliferate.Due to the sheer scale of the society,face-to-face interaction becomes less viable as a means of communication.This leads to:

Accepted Answer

A) the creation of new life forms 
B) the disorganization of society 
C) increased competition for scarce social resources 
D) the need for new means of coordinating the operation of society 
E) increased competition for scarce cultural resources 
A) the creation of new life forms 
B) the disorganization of society 
C) increased competition for scarce social resources 
D) the need for new means of coordinating the operation of society 
E) increased competition for scarce cultural resources

Question 18

About what percentage of their time do Americans spend interacting with the mass media?

Accepted Answer

A) 0% 
B) 20% 
C) 40% 
D) 60% 
E) 80% 
A) 0% 
B) 20% 
C) 40% 
D) 60% 
E) 80%

Question 19

The need for a literate workforce and means of business communication stimulated:

Accepted Answer

A) the creation of the printing press 
B) the creation of capitalism 
C) the proliferation of the mass media 
D) political organization 
E) the decline of the newspaper 
A) the creation of the printing press 
B) the creation of capitalism 
C) the proliferation of the mass media 
D) political organization 
E) the decline of the newspaper

Question 20

Many people criticize daytime talk shows such as the Jerry Springer show because they are outlandish.However,from a sociological point of view,even if they are eccentric they perform a useful function.When television audiences get upset about marital infidelities and other outrages,these programs are:

Accepted Answer

A) acting as agents of social control 
B) reinforcing some of the most traditional norms of American society 
C) sanctioning deviant values 
D) a and b 
E) b and c 
A) acting as agents of social control 
B) reinforcing some of the most traditional norms of American society 
C) sanctioning deviant values 
D) a and b 
E) b and c

Exam 18: The Mass Media

The idea that audience members are active participants in interpreting ideas from the mass media is associated with which approach?

Which of the following world regions has the smallest number of Internet users per 1,000 people?

Which perspective on the mass media reminds us that audience members are people and not programmable robots?

The word "mass" in mass media implies that there is face-to-face interaction between people.

Explain how viewers or audience members influence the mass media.

People are passive consumers of media.

Some people thought that Dale Earnhardt,Jr.won a Nascar race at the track where his father died in a crash a year earlier,and that Cal Ripken Jr.hit a home run in the All-Star game just before his retirement,because both events were fixed.These examples suggest that:

Based on the conflict perspective,the mass media virtually unanimously supports:

What are the mass media?

The portrayal of women,racial minorities,the poor,and people with disabilities,tends to:

How do the functionalists view mass media?

Who uses in-depth interviewing and participant observation to study how people interpret media messages?

Do you think the United States is culturally imperialistic? Why or why not?

Which of the following is NOT one of the mechanisms that bias the news so as to support powerful corporate interests and political groups,according to Hermann and Chomsky?

Compare the use of the Internet between Americans and people outside of the United States in 2005.

What is the interpretive approach to mass media?

As societies develop they become larger and more complex.The number of institutions and roles proliferate.Due to the sheer scale of the society,face-to-face interaction becomes less viable as a means of communication.This leads to:

About what percentage of their time do Americans spend interacting with the mass media?

The need for a literate workforce and means of business communication stimulated:

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