Question 1

Which of the following is a distinctive feature of optimization?

Accepted Answer

A) It enables a user to control the output of a process by changing only a single variable. 
B) It analyzes historical and seasonal trends to optimize productivity. 
C) It allows a user to change many variables to reach its maximum or minimum target. 
D) It allows a user to "slice and dice" or drill down massive amounts of data stored in data warehouses. 
A) It enables a user to control the output of a process by changing only a single variable. 
B) It analyzes historical and seasonal trends to optimize productivity. 
C) It allows a user to change many variables to reach its maximum or minimum target. 
D) It allows a user to "slice and dice" or drill down massive amounts of data stored in data warehouses.

Question 2

In e-commerce metrics, ________ refers to the amount an advertiser pays each time a visitor clicks on the ad to navigate to the advertiser's site.

Accepted Answer

A) cost per impression 
B) cost per clickthrough 
C) cost per conversion 
D) cost per acquisition 
A) cost per impression 
B) cost per clickthrough 
C) cost per conversion 
D) cost per acquisition

Question 3

Which of the following is an accurate definition of a top landing page?

Accepted Answer

A) the number of links on a web page that directs a user into a related website 
B) the number of entrances to a site for each page 
C) the number of relevant results thrown up by a search engine 
D) the number of pages that sponsor ads 
A) the number of links on a web page that directs a user into a related website 
B) the number of entrances to a site for each page 
C) the number of relevant results thrown up by a search engine 
D) the number of pages that sponsor ads

Question 4

Decisions made at the operational level involve long-term strategy and are undertaken by the leaders of the organization.

Accepted Answer

A) True 
 B)False

Question 5

Which of the following statements is true of goal-seeking analysis?

Accepted Answer

A) It is a process of setting a target value for a particular variable and telling the program which variable to change to reach the goal. 
B) It is a process that analyzes historical and seasonal trends and then takes into account existing and predicted business conditions to estimate goals. 
C) It is a process that involves software tools that rely on keywords, semantic structures, linguistic relationships, and common phrases to extract meaningful information. 
D) It is a process that involves revealing customer behavior patterns by analyzing their purchase of multiple items. 
A) It is a process of setting a target value for a particular variable and telling the program which variable to change to reach the goal. 
B) It is a process that analyzes historical and seasonal trends and then takes into account existing and predicted business conditions to estimate goals. 
C) It is a process that involves software tools that rely on keywords, semantic structures, linguistic relationships, and common phrases to extract meaningful information. 
D) It is a process that involves revealing customer behavior patterns by analyzing their purchase of multiple items.

Question 6

Which of the following is a function of forecasting?

Accepted Answer

A) setting a target value and telling the program which variable to change to reach the goal 
B) using semantic structures and linguistic relationships to extract meaningful business intelligence 
C) calculating relationships between variables and allowing users to change some variables to see how others are impacted by it 
D) analyzing seasonal trends, using statistical decision support tools, to predict the future 
A) setting a target value and telling the program which variable to change to reach the goal 
B) using semantic structures and linguistic relationships to extract meaningful business intelligence 
C) calculating relationships between variables and allowing users to change some variables to see how others are impacted by it 
D) analyzing seasonal trends, using statistical decision support tools, to predict the future

Question 7

Which of the following analyses is used by Amazon to show sections titled "Frequently Bought Together" in their product screens?

Accepted Answer

A) risk analysis 
B) competitor analysis 
C) predictive analysis 
D) market basket analysis 
A) risk analysis 
B) competitor analysis 
C) predictive analysis 
D) market basket analysis

Question 8

What is artificial intelligence and how is it an integral part of the decision support system?

Accepted Answer

Artificial intelligence (AI)describes th

Question 9

Which of the following is an accurate definition of CAPTCHA?

Accepted Answer

A) a tool that helps social bots mine user data 
B) a test that a visitor must pass before registering into a site 
C) a type of software that tracks user activity on the Internet 
D) a tool to assign Internet addresses to various users 
A) a tool that helps social bots mine user data 
B) a test that a visitor must pass before registering into a site 
C) a type of software that tracks user activity on the Internet 
D) a tool to assign Internet addresses to various users

Question 10

What-if analysis is also known as goal seeking because of the similarities between these two tools.

Accepted Answer

A) True 
 B)False

Question 11

What is an online analytical processing system and how does it work?

Accepted Answer

Online analytical processing (OLAP)syste

Question 12

Which of the following is an accurate definition of text mining?

Accepted Answer

A) a discovery process which derives low-quality data from text 
B) a discovery process in which unstructured text information is the source of business intelligence 
C) a discovery process in which users can change many variables to reach a maximum or minimum target 
D) a discovery process which relies heavily on sociograms, pie charts, and spin networks 
A) a discovery process which derives low-quality data from text 
B) a discovery process in which unstructured text information is the source of business intelligence 
C) a discovery process in which users can change many variables to reach a maximum or minimum target 
D) a discovery process which relies heavily on sociograms, pie charts, and spin networks

Question 13

Which of the following best describes keyword advertising?

Accepted Answer

A) text ads that are displayed on walls and sidewalks using popular lingo and words 
B) visual ads in which the focal point is an image and occupies the maximum space in the ad 
C) visual ads using flyers or posters in crowded places where a single word draws the attention of passersby 
D) text ads that appear as sponsored links along with the results of a particular word search in a search engine 
A) text ads that are displayed on walls and sidewalks using popular lingo and words 
B) visual ads in which the focal point is an image and occupies the maximum space in the ad 
C) visual ads using flyers or posters in crowded places where a single word draws the attention of passersby 
D) text ads that appear as sponsored links along with the results of a particular word search in a search engine

Question 14

Which of the following is a function of predictive analytics?

Accepted Answer

A) to analyze people present in photos and tag them to other photos on its own 
B) to deal directly with customers and handle all routine transactions 
C) to unlock the value of business intelligence for strategy 
D) to follow predetermined policies and procedures 
A) to analyze people present in photos and tag them to other photos on its own 
B) to deal directly with customers and handle all routine transactions 
C) to unlock the value of business intelligence for strategy 
D) to follow predetermined policies and procedures

Question 15

What are the three key types of decision-making levels?

Accepted Answer

Business intelligence supports three dif

Question 16

Which of the following statements is true of portals?

Accepted Answer

A) They are gateways that provide access to a variety of relevant information from many different sources on one screen. 
B) They are quantifiable metrics that measure an individual's contribution to his organization's success. 
C) They mimic the reasoning of a human expert, drawing from a base of knowledge about a particular subject area to come to a decision or recommendation. 
D) They are graphical user interfaces that organize and summarize information vital to a user's role and the decisions that user makes. 
A) They are gateways that provide access to a variety of relevant information from many different sources on one screen. 
B) They are quantifiable metrics that measure an individual's contribution to his organization's success. 
C) They mimic the reasoning of a human expert, drawing from a base of knowledge about a particular subject area to come to a decision or recommendation. 
D) They are graphical user interfaces that organize and summarize information vital to a user's role and the decisions that user makes.

Question 17

Stickiness refers to how frequently users move from one related site to another.

Accepted Answer

A) True 
 B)False

Question 18

________ refers to the use of relevant text ads that appear as sponsored links along with the results of a particular word search in a search engine.

Accepted Answer

A) Product placement 
B) Keyword advertising 
C) Flyposting 
D) Banner advertising 
A) Product placement 
B) Keyword advertising 
C) Flyposting 
D) Banner advertising

Question 19

Text mining is a discovery process in which unstructured text information is the source of business intelligence.

Accepted Answer

A) True 
 B)False

Question 20

Text mining, which monitors web chatter, helps in managing customer relationships and spotting crises early.

Accepted Answer

A) True 
 B)False

Which of the following is a distinctive feature of optimization?

In e-commerce metrics, ________ refers to the amount an advertiser pays each time a visitor clicks on the ad to navigate to the advertiser's site.

Which of the following is an accurate definition of a top landing page?

Decisions made at the operational level involve long-term strategy and are undertaken by the leaders of the organization.

Which of the following statements is true of goal-seeking analysis?

Which of the following is a function of forecasting?

Which of the following analyses is used by Amazon to show sections titled "Frequently Bought Together" in their product screens?

What is artificial intelligence and how is it an integral part of the decision support system?

Which of the following is an accurate definition of CAPTCHA?

What-if analysis is also known as goal seeking because of the similarities between these two tools.

What is an online analytical processing system and how does it work?

Which of the following is an accurate definition of text mining?

Which of the following best describes keyword advertising?

Which of the following is a function of predictive analytics?

What are the three key types of decision-making levels?

Which of the following statements is true of portals?

Stickiness refers to how frequently users move from one related site to another.

________ refers to the use of relevant text ads that appear as sponsored links along with the results of a particular word search in a search engine.

Text mining is a discovery process in which unstructured text information is the source of business intelligence.

Text mining, which monitors web chatter, helps in managing customer relationships and spotting crises early.

Information Systems and People

Information Systems and Strategy

Information and Communications Technologies: The Enterprise Architecture

Databases and Datawarehouses

Information Systems for the Enterprise

The Web, E-Commerce, and M-Commerce

Collaborating With Technology

Knowledge Management and E-Learning

Ethics, Privacy, and Security

Systems Development and Procurement

Project Management and Strategic Planning

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Exam 7: Business Intelligence and Decision Making

Which of the following is a distinctive feature of optimization?

In e-commerce metrics, ________ refers to the amount an advertiser pays each time a visitor clicks on the ad to navigate to the advertiser's site.

Which of the following is an accurate definition of a top landing page?

Decisions made at the operational level involve long-term strategy and are undertaken by the leaders of the organization.

Which of the following statements is true of goal-seeking analysis?

Which of the following is a function of forecasting?

Which of the following analyses is used by Amazon to show sections titled "Frequently Bought Together" in their product screens?

What is artificial intelligence and how is it an integral part of the decision support system?

Which of the following is an accurate definition of CAPTCHA?

What-if analysis is also known as goal seeking because of the similarities between these two tools.

What is an online analytical processing system and how does it work?

Which of the following is an accurate definition of text mining?

Which of the following best describes keyword advertising?

Which of the following is a function of predictive analytics?

What are the three key types of decision-making levels?

Which of the following statements is true of portals?

Stickiness refers to how frequently users move from one related site to another.

________ refers to the use of relevant text ads that appear as sponsored links along with the results of a particular word search in a search engine.

Text mining is a discovery process in which unstructured text information is the source of business intelligence.

Text mining, which monitors web chatter, helps in managing customer relationships and spotting crises early.

Information Systems and People

Information Systems and Strategy

Information and Communications Technologies: The Enterprise Architecture

Databases and Datawarehouses

Information Systems for the Enterprise

The Web, E-Commerce, and M-Commerce

Collaborating With Technology

Knowledge Management and E-Learning

Ethics, Privacy, and Security

Systems Development and Procurement

Project Management and Strategic Planning

Filters