Exam 7: Business Intelligence and Decision Making

Which of the following is a function of what-if analysis?

OLAP systems achieve their speed and their slice-and-dice capabilities by building multidimensional data cubes.

Which of the following is a function of bots?

Which of the following is stickiness a measure of?

Software that mimic the reasoning and decision making of human professionals, drawing from a base of knowledge about a particular subject area developed with the assistance of the skillful, are known as ________.

Optimization is an extension of goal seeking in which a user can change many variables to reach some maximum or minimum target, as long as the changes stay within the constraints the user identifies.

Johanna wishes to enroll for TryMail's email service. Which of the following actions should TryMail ask Johanna to take in order to establish that she is not a software bot?

Which of the following is an accurate definition of conversion rate?

________ is a statistical technique that reveals customer behavior patterns as they purchase multiple items.

Which of the following best describes an operational-level decision?

________ is a simulation model, often constructed using Excel, which calculates the relationships between many variables; users can change some variables to see how others are affected.

The market basket analysis examines relationships to reveal customer behavior patterns as they purchase multiple items.

What is text mining and how does it work?

The term ________ refers to an approach to aggregating content from internal and external sources on customizable web pages that relies on Web 2.0 technologies.

James, who works in the marketing department of the Whistlewoods Hotel, has been given the responsibility of identifying patterns in the preferences of guests who have repeatedly visited the hotel in the past ten years. Which of the following would best help him categorize the massive amounts of data to reveal preferences of guests, such as type of suite, room service, etc.?

Mashup is an approach to aggregating content from multiple internal and external sources on customizable web pages.

Mid-level decisions undertaken by managers by drawing upon business intelligence to implement marketing plans and product development are made at the tactical level.

Just Cazuals, a brand of street wear in California, recently advertised its newly launched line of clothing. The firm pays Spydrware, a search engine, for delivering the link to its website as the top search result to Internet users when they search for words such as "jeans" and "fashion." This is an example of ________.

Jane Adams is a director at Wilderness, a travel house in Manhattan. What type of decisions would she have to make if Wilderness decides to open a new branch of the company in Chicago?

Which of the following is true about neural networks?