Exam 7: Business Intelligence and Decision Making

Which among the following software tools is commonly used as the front end for data retrieval and analysis in most business intelligence tools?

Discuss how expert systems function and the challenges faced by developers in building it.

The analysts at Swirlees, a brand of ice-cream, are asked to assess revenue generated over the past five years to observe seasonal and historical trends so that they can make a business estimate for the next year. After extensive analysis, they arrive at the conclusion that the sales were highest during the months of July and August, the summer months in the country, and an all-time low during January, the peak of winter. Which of the following tools would best help them in making an estimate for the upcoming year?

A ________ is a graphical user interface that organizes and summarizes information vital to the user's role and the decisions that user makes.

Which of the following is a drawback of the growing power of artificial intelligence?

________ decisions affect the organization and beyond and are guided by the leadership of the organization toward a long-term strategy.

A standardized and regularly updated output from a publisher that can be embedded in a customized mashup is known as a ________.

Which of the following is true of neural networks?

Shirley Yearwood is an analyst at a retail outlet and is required to assess customer data to understand which items are more likely to be bought together. What analysis process will best help her to analyze purchasing habits of customers who bought gum boots along with umbrellas, ties along with shirts, and hair clips along with headbands among other related products?

Which of the following steps should be undertaken while designing a dashboard?

What does bounce rate mean in the context of web metrics?

________ refers to how long visitors remain at a particular website.

Discuss the purpose of neural nets and their functions.

Business intelligence is said to be used at the ________ if companies use it to bring meaningful, performance-related information to all employees.

Sam Reid is a web designer at a publishing firm in Minnesota. He wants to use a process to aggregate a wide array of information like book reviews, customer feedback, awards won, and company details on the firm's public website. Which of the following should he use in order to bring together all this information from multiple internal and external sources onto the firm's customizable web pages?

Intelligent agents that extract business intelligence from publicly accessible websites are also known as ________.

________ is a test created by software developers to thwart software bots that the visitor must pass before continuing to register or enter the site.

Employees working primarily at the ________ decision level deal directly with customers and handle all the routine transactions where their decisions follow predetermined policies and procedures that spell out how to handle different situations.

________ refer to each bit of content or functionality that a user can customize and add to the display.

Clara Thomas is an employee at the Citizens Trade Bank. What type of decisions will she undertake if her responsibilities include receiving customer queries, fixing appointments for sales representatives of the bank, and tracking potential clients through call records?