Question 1

________ is a web metric that refers to the percentage of visits in which the user left the site from the same page he or she entered it.

Accepted Answer

A) Churn rate 
B) Attrition rate 
C) Bounce rate 
D) Attach rate 
A) Churn rate 
B) Attrition rate 
C) Bounce rate 
D) Attach rate

Question 2

What are the different functions performed by bots or intelligent agents?

Accepted Answer

Companies use intelligent agents, also k

Question 3

Building data warehouses often slows down operational systems.

Accepted Answer

A) True 
 B)False

Question 4

Which of the following is a function of online analytical processing?

Accepted Answer

A) mimicking the reasoning of a human expert to arrive at a decision 
B) organizing and summarizing information vital to an individual's role in an organization 
C) feeding vast amounts of information into data warehouses 
D) helping organizations spot suspicious activity 
A) mimicking the reasoning of a human expert to arrive at a decision 
B) organizing and summarizing information vital to an individual's role in an organization 
C) feeding vast amounts of information into data warehouses 
D) helping organizations spot suspicious activity

Question 5

Which of the following holds true of neural nets?

Accepted Answer

A) They borrow a human's approach by using neural signals instead of digital ones. 
B) They imitate service robots using neural networks. 
C) They borrow the brain's approach, using digital signals in place of neural ones. 
D) They aim to achieve higher productivity by imitating robots in domestic operations. 
A) They borrow a human's approach by using neural signals instead of digital ones. 
B) They imitate service robots using neural networks. 
C) They borrow the brain's approach, using digital signals in place of neural ones. 
D) They aim to achieve higher productivity by imitating robots in domestic operations.

Question 6

At the operational level, decision makers need more aggregated information, sorted and tallied in different ways, to monitor success and plan next steps compared to those at the strategic level.

Accepted Answer

A) True 
 B)False

Question 7

Josh Lucas is a marketing manager at Grey Thompson, the largest advertising firm in Washington. What level of decision making would Josh be involved in if he undertakes decisions on promotional campaigns, guerilla marketing, and brand awareness?

Accepted Answer

A) operational 
B) tactical 
C) strategic 
D) administrative 
A) operational 
B) tactical 
C) strategic 
D) administrative

Question 8

Which of the following best describes the term key performance indicator?

Accepted Answer

A) quantifiable metrics most important to an individual's role and an organization's success 
B) qualitative metrics to measure growth indicators of a country 
C) abstract qualitative metrics to measure an individual's role and an organization's success 
D) abstract qualitative metrics to measure and compare the success of industries 
A) quantifiable metrics most important to an individual's role and an organization's success 
B) qualitative metrics to measure growth indicators of a country 
C) abstract qualitative metrics to measure an individual's role and an organization's success 
D) abstract qualitative metrics to measure and compare the success of industries

Question 9

________ are used by infomediaries to retrieve current product prices from different vendors.

Accepted Answer

A) Neural nets 
B) Bots 
C) Expert systems 
D) Dashboards 
A) Neural nets 
B) Bots 
C) Expert systems 
D) Dashboards

Question 10

________ is a discovery process which relies on semantic structures, linguistic relationships, and common phrases to extract meaningful information.

Accepted Answer

A) Forecasting 
B) What-if analysis 
C) Text mining 
D) CAPTCHA 
A) Forecasting 
B) What-if analysis 
C) Text mining 
D) CAPTCHA

Question 11

What is forecasting and how does it work?

Accepted Answer

Forecasting tools usually analyze histor

Question 12

Which of the following functions do intelligent agents undertake in business intelligence?

Accepted Answer

A) extracting useful business information from publicly accessible websites 
B) tracking the performance of employees in an organization 
C) retrieving information from data warehouses whenever required and reducing information overload 
D) tracking fraudulent transactions conducted by the employees of an organization 
A) extracting useful business information from publicly accessible websites 
B) tracking the performance of employees in an organization 
C) retrieving information from data warehouses whenever required and reducing information overload 
D) tracking fraudulent transactions conducted by the employees of an organization

Question 13

Which of the following is a characteristic of decisions made at an organization's strategic level?

Accepted Answer

A) They involve predetermined policies and procedures that spell out how to handle different situations. 
B) They are mostly concerned with routine transactions directly involving customers. 
C) They make use of business intelligence to address issues such as product development and marketing plans. 
D) They have widespread effects which impact suppliers, customers, and the whole industry. 
A) They involve predetermined policies and procedures that spell out how to handle different situations. 
B) They are mostly concerned with routine transactions directly involving customers. 
C) They make use of business intelligence to address issues such as product development and marketing plans. 
D) They have widespread effects which impact suppliers, customers, and the whole industry.

Question 14

Clickstream data refers to every single click by every visitor on a website, along with associated data revealing customer behavior patterns.

Accepted Answer

A) True 
 B)False

Question 15

Which of the following is an accurate definition of online analytical processing?

Accepted Answer

A) creating and using offline data by multiple users 
B) mimicking the reasoning of a human expert to arrive at a decision 
C) retrieving, examining, and drilling data into specific groups 
D) examining data from a single, consistent perspective 
A) creating and using offline data by multiple users 
B) mimicking the reasoning of a human expert to arrive at a decision 
C) retrieving, examining, and drilling data into specific groups 
D) examining data from a single, consistent perspective

Question 16

________ is an extension of goal-seeking analysis in which the user can change many variables to reach some maximum or minimum target, as long as the changes stay within the constraints the user identifies.

Accepted Answer

A) What-if analysis 
B) Predictive analysis 
C) Forecasting 
D) Optimization 
A) What-if analysis 
B) Predictive analysis 
C) Forecasting 
D) Optimization

Question 17

Which of the following best describes an IT dashboard?

Accepted Answer

A) an interface which monitors every click by visitors entering a site 
B) an interface which distinguishes and separates the key performance indicators 
C) a textual user interface that aggregates content from multiple sources on customizable web pages 
D) a graphical user interface that organizes information vital to a user's role and decisions that user makes 
A) an interface which monitors every click by visitors entering a site 
B) an interface which distinguishes and separates the key performance indicators 
C) a textual user interface that aggregates content from multiple sources on customizable web pages 
D) a graphical user interface that organizes information vital to a user's role and decisions that user makes

Question 18

Which of the following statements accurately defines the term predictive analytics?

Accepted Answer

A) data mining approaches and statistical techniques used to predict future behavior, especially to unlock the value of business intelligence for strategy 
B) software programs or "bots" that are sent out to conduct a mission and collect data from web pages on behalf of a user 
C) a gateway that provides access to a variety of relevant information from many different sources on one screen 
D) a technique that analyzes features in order to predict people present in photos and tag them to other photos on its own 
A) data mining approaches and statistical techniques used to predict future behavior, especially to unlock the value of business intelligence for strategy 
B) software programs or "bots" that are sent out to conduct a mission and collect data from web pages on behalf of a user 
C) a gateway that provides access to a variety of relevant information from many different sources on one screen 
D) a technique that analyzes features in order to predict people present in photos and tag them to other photos on its own

Question 19

Which of the following is a function of market basket analysis?

Accepted Answer

A) understanding behavior patterns of customers as they buy multiple items 
B) helping retailers group customers from a certain geographical area 
C) understanding strengths and weaknesses of competitors in the market 
D) improving quality of a product after analyzing a competitor's high-in-demand product 
A) understanding behavior patterns of customers as they buy multiple items 
B) helping retailers group customers from a certain geographical area 
C) understanding strengths and weaknesses of competitors in the market 
D) improving quality of a product after analyzing a competitor's high-in-demand product

Question 20

How is goal-seeking analysis different from what-if analysis and how do they function?

Accepted Answer

A what-if analysis builds a model that e

________ is a web metric that refers to the percentage of visits in which the user left the site from the same page he or she entered it.

What are the different functions performed by bots or intelligent agents?

Building data warehouses often slows down operational systems.

Which of the following is a function of online analytical processing?

Which of the following holds true of neural nets?

At the operational level, decision makers need more aggregated information, sorted and tallied in different ways, to monitor success and plan next steps compared to those at the strategic level.

Josh Lucas is a marketing manager at Grey Thompson, the largest advertising firm in Washington. What level of decision making would Josh be involved in if he undertakes decisions on promotional campaigns, guerilla marketing, and brand awareness?

Which of the following best describes the term key performance indicator?

________ are used by infomediaries to retrieve current product prices from different vendors.

________ is a discovery process which relies on semantic structures, linguistic relationships, and common phrases to extract meaningful information.

What is forecasting and how does it work?

Which of the following functions do intelligent agents undertake in business intelligence?

Which of the following is a characteristic of decisions made at an organization's strategic level?

Clickstream data refers to every single click by every visitor on a website, along with associated data revealing customer behavior patterns.

Which of the following is an accurate definition of online analytical processing?

________ is an extension of goal-seeking analysis in which the user can change many variables to reach some maximum or minimum target, as long as the changes stay within the constraints the user identifies.

Which of the following best describes an IT dashboard?

Which of the following statements accurately defines the term predictive analytics?

Which of the following is a function of market basket analysis?

How is goal-seeking analysis different from what-if analysis and how do they function?

Information Systems and People

Information Systems and Strategy

Information and Communications Technologies: The Enterprise Architecture

Databases and Datawarehouses

Information Systems for the Enterprise

The Web, E-Commerce, and M-Commerce

Collaborating With Technology

Knowledge Management and E-Learning

Ethics, Privacy, and Security

Systems Development and Procurement

Project Management and Strategic Planning

Filters

Exam 7: Business Intelligence and Decision Making

________ is a web metric that refers to the percentage of visits in which the user left the site from the same page he or she entered it.

What are the different functions performed by bots or intelligent agents?

Building data warehouses often slows down operational systems.

Which of the following is a function of online analytical processing?

Which of the following holds true of neural nets?

At the operational level, decision makers need more aggregated information, sorted and tallied in different ways, to monitor success and plan next steps compared to those at the strategic level.

Josh Lucas is a marketing manager at Grey Thompson, the largest advertising firm in Washington. What level of decision making would Josh be involved in if he undertakes decisions on promotional campaigns, guerilla marketing, and brand awareness?

Which of the following best describes the term key performance indicator?

________ are used by infomediaries to retrieve current product prices from different vendors.

________ is a discovery process which relies on semantic structures, linguistic relationships, and common phrases to extract meaningful information.

What is forecasting and how does it work?

Which of the following functions do intelligent agents undertake in business intelligence?

Which of the following is a characteristic of decisions made at an organization's strategic level?

Clickstream data refers to every single click by every visitor on a website, along with associated data revealing customer behavior patterns.

Which of the following is an accurate definition of online analytical processing?

________ is an extension of goal-seeking analysis in which the user can change many variables to reach some maximum or minimum target, as long as the changes stay within the constraints the user identifies.

Which of the following best describes an IT dashboard?

Which of the following statements accurately defines the term predictive analytics?

Which of the following is a function of market basket analysis?

How is goal-seeking analysis different from what-if analysis and how do they function?

Information Systems and People

Information Systems and Strategy

Information and Communications Technologies: The Enterprise Architecture

Databases and Datawarehouses

Information Systems for the Enterprise

The Web, E-Commerce, and M-Commerce

Collaborating With Technology

Knowledge Management and E-Learning

Ethics, Privacy, and Security

Systems Development and Procurement

Project Management and Strategic Planning

Filters