Question 1

Which of the following is a difference between operational-level and tactical-level decision making?

Accepted Answer

A) Operational decisions are undertaken by managers, whereas tactical decisions are made by junior executives. 
B) Operational decisions impact the organization and its industry, whereas tactical decisions deal with routine transactions. 
C) Operational decisions mostly address issues like product development and marketing plans, whereas tactical decisions address issues such as investment and hiring policies. 
D) Operational decisions require detailed, structured information about actual transactions by customers, whereas tactical decisions need more aggregated information to monitor success and plan next steps. 
A) Operational decisions are undertaken by managers, whereas tactical decisions are made by junior executives. 
B) Operational decisions impact the organization and its industry, whereas tactical decisions deal with routine transactions. 
C) Operational decisions mostly address issues like product development and marketing plans, whereas tactical decisions address issues such as investment and hiring policies. 
D) Operational decisions require detailed, structured information about actual transactions by customers, whereas tactical decisions need more aggregated information to monitor success and plan next steps.

Question 2

A dashboard is a gateway that provides access to a variety of relevant information from many different sources on one screen.

Accepted Answer

A) True 
 B)False

Question 3

The online analytical processing system allows users to slice and dice massive amounts of data stored in data warehouses to reveal significant patterns and trends.

Accepted Answer

A) True 
 B)False

Question 4

What-if analysis allows a user to set a target value for a particular metric and tells the program which variable to change to try to reach the goal.

Accepted Answer

A) True 
 B)False

Question 5

Data mining approaches and statistical techniques used to predict future behavior, especially to unlock the value of business intelligence for strategy, are known as ________.

Accepted Answer

A) optimization 
B) predictive analytics 
C) content management systems 
D) mashups 
A) optimization 
B) predictive analytics 
C) content management systems 
D) mashups

Question 6

What is optimization in the context of decision support systems and how does it function?

Accepted Answer

Optimization is an extension of goal see

Question 7

Which of the following is a characteristic of neural nets?

Accepted Answer

A) They imitate service robots on rescue missions. 
B) They imitate the reasoning of a robot in decision-making processes. 
C) They come to a decision by drawing from the knowledge base of the particular subject area. 
D) They mimic the way a human brain works. 
A) They imitate service robots on rescue missions. 
B) They imitate the reasoning of a robot in decision-making processes. 
C) They come to a decision by drawing from the knowledge base of the particular subject area. 
D) They mimic the way a human brain works.

Question 8

Which of the following is an accurate definition of the web metric "unique visitors"?

Accepted Answer

A) the number of first time visitors to a site 
B) the number of repeated visitors to a site 
C) the number of visitors who could not access a site 
D) the expected number of visitors during a day 
A) the number of first time visitors to a site 
B) the number of repeated visitors to a site 
C) the number of visitors who could not access a site 
D) the expected number of visitors during a day

Question 9

Escapade Holidays is a travel house in New Jersey that recently created a website to attract travel clientele for the company. It is vital that the company is able to track time spent on each page by visitors, which helps Escapade understand the destinations and offers that customers seek. Which of the following will best help the company understand customer behavior patterns as well as reveal the URLs left by visitors?

Accepted Answer

A) real-time data 
B) keystroke logging 
C) clickstream data 
D) mangled packets 
A) real-time data 
B) keystroke logging 
C) clickstream data 
D) mangled packets

Question 10

Which of the following best describes tactical-level decisions?

Accepted Answer

A) decisions undertaken at the highest level by the leaders of an organization 
B) programmed decisions that involve routine transactions and deal directly with customers 
C) decisions that impact the entire organization and sometimes, even the industry 
D) mid-level decisions undertaken by managers on issues like product development and membership drives 
A) decisions undertaken at the highest level by the leaders of an organization 
B) programmed decisions that involve routine transactions and deal directly with customers 
C) decisions that impact the entire organization and sometimes, even the industry 
D) mid-level decisions undertaken by managers on issues like product development and membership drives

Question 11

Write a brief note on keyword advertising.

Accepted Answer

Keyword advertising refers to relevant t

Question 12

Strategic-level decisions involve direct interactions with customers and have predetermined policies and procedures that spell out how to handle different situations.

Accepted Answer

A) True 
 B)False

Question 13

Which of the following statements is true of clickstream data?

Accepted Answer

A) It indicates clicks made by visitors who could not access the site. 
B) It indicates clicks made by every visitor in a site. 
C) It indicates the total number of links to a site shown in search engine results. 
D) It indicates the transfer of data from one website to another. 
A) It indicates clicks made by visitors who could not access the site. 
B) It indicates clicks made by every visitor in a site. 
C) It indicates the total number of links to a site shown in search engine results. 
D) It indicates the transfer of data from one website to another.

Question 14

Which of the following is a tool that supports decision making in organizations?

Accepted Answer

A) goal-seeking analysis 
B) uniform resource locator 
C) AJAX 
D) bot 
A) goal-seeking analysis 
B) uniform resource locator 
C) AJAX 
D) bot

Question 15

The ratio of visitors who buy a product from a website divided by the total number of visitors can be referred to as the ________.

Accepted Answer

A) churn rate 
B) conversion rate 
C) clickthrough rate 
D) attach rate 
A) churn rate 
B) conversion rate 
C) clickthrough rate 
D) attach rate

Question 16

In web metrics, which of the following best describes depth of visit?

Accepted Answer

A) the forecasted number of page visits estimated around peak hours 
B) the number of page views at a competitor's website 
C) the comparison between page visits made in the past and current year 
D) the number of page views per visit 
A) the forecasted number of page visits estimated around peak hours 
B) the number of page views at a competitor's website 
C) the comparison between page visits made in the past and current year 
D) the number of page views per visit

Question 17

What are the different processes used to analyze patterns, trends, and relationships in data mining?

Accepted Answer

The different types of processes used to

Question 18

Companies use intelligent agents to extract useful business intelligence from private, inaccessible websites.

Accepted Answer

A) True 
 B)False

Question 19

Discuss how dashboards, portals, and mashups support the decision-making process.

Accepted Answer

The IT dashboard is a graphical user int

Question 20

Which of the following is a reason why CAPTCHA may no longer be widespread?

Accepted Answer

A) technological developments leading to expert systems mimicking the reasoning of human experts 
B) technology that makes images fuzzy and fonts irregular so that bots and humans have equal difficulty deciphering them 
C) technology that can discriminate between the mouse movements and keystrokes of bots and humans 
D) the taking over of artificial intelligence by intelligent agents 
A) technological developments leading to expert systems mimicking the reasoning of human experts 
B) technology that makes images fuzzy and fonts irregular so that bots and humans have equal difficulty deciphering them 
C) technology that can discriminate between the mouse movements and keystrokes of bots and humans 
D) the taking over of artificial intelligence by intelligent agents

Which of the following is a difference between operational-level and tactical-level decision making?

A dashboard is a gateway that provides access to a variety of relevant information from many different sources on one screen.

The online analytical processing system allows users to slice and dice massive amounts of data stored in data warehouses to reveal significant patterns and trends.

What-if analysis allows a user to set a target value for a particular metric and tells the program which variable to change to try to reach the goal.

Data mining approaches and statistical techniques used to predict future behavior, especially to unlock the value of business intelligence for strategy, are known as ________.

What is optimization in the context of decision support systems and how does it function?

Which of the following is a characteristic of neural nets?

Which of the following is an accurate definition of the web metric "unique visitors"?

Which of the following best describes tactical-level decisions?

Write a brief note on keyword advertising.

Strategic-level decisions involve direct interactions with customers and have predetermined policies and procedures that spell out how to handle different situations.

Which of the following statements is true of clickstream data?

Which of the following is a tool that supports decision making in organizations?

The ratio of visitors who buy a product from a website divided by the total number of visitors can be referred to as the ________.

In web metrics, which of the following best describes depth of visit?

What are the different processes used to analyze patterns, trends, and relationships in data mining?

Companies use intelligent agents to extract useful business intelligence from private, inaccessible websites.

Discuss how dashboards, portals, and mashups support the decision-making process.

Which of the following is a reason why CAPTCHA may no longer be widespread?

Information Systems and People

Information Systems and Strategy

Information and Communications Technologies: The Enterprise Architecture

Databases and Datawarehouses

Information Systems for the Enterprise

The Web, E-Commerce, and M-Commerce

Collaborating With Technology

Knowledge Management and E-Learning

Ethics, Privacy, and Security

Systems Development and Procurement

Project Management and Strategic Planning

Filters

Exam 7: Business Intelligence and Decision Making

Which of the following is a difference between operational-level and tactical-level decision making?

A dashboard is a gateway that provides access to a variety of relevant information from many different sources on one screen.

The online analytical processing system allows users to slice and dice massive amounts of data stored in data warehouses to reveal significant patterns and trends.

What-if analysis allows a user to set a target value for a particular metric and tells the program which variable to change to try to reach the goal.

Data mining approaches and statistical techniques used to predict future behavior, especially to unlock the value of business intelligence for strategy, are known as ________.

What is optimization in the context of decision support systems and how does it function?

Which of the following is a characteristic of neural nets?

Which of the following is an accurate definition of the web metric "unique visitors"?

Which of the following best describes tactical-level decisions?

Write a brief note on keyword advertising.

Strategic-level decisions involve direct interactions with customers and have predetermined policies and procedures that spell out how to handle different situations.

Which of the following statements is true of clickstream data?

Which of the following is a tool that supports decision making in organizations?

The ratio of visitors who buy a product from a website divided by the total number of visitors can be referred to as the ________.

In web metrics, which of the following best describes depth of visit?

What are the different processes used to analyze patterns, trends, and relationships in data mining?

Companies use intelligent agents to extract useful business intelligence from private, inaccessible websites.

Discuss how dashboards, portals, and mashups support the decision-making process.

Which of the following is a reason why CAPTCHA may no longer be widespread?

Information Systems and People

Information Systems and Strategy

Information and Communications Technologies: The Enterprise Architecture

Databases and Datawarehouses

Information Systems for the Enterprise

The Web, E-Commerce, and M-Commerce

Collaborating With Technology

Knowledge Management and E-Learning

Ethics, Privacy, and Security

Systems Development and Procurement

Project Management and Strategic Planning

Filters