Exam 9: Emerging Markets

Briefly describe and explain the concept of Bottom-of-the-Pyramid Markets (BOPMs).C.K.Prahalad and his associates introduced a new concept into the discussion of developing countries and markets -- bottom-of-the-pyramid markets (BOPMs)-- consisting of the 4 billion people across the globe with annual incomes of less than $1,200.These markets are not necessarily defined by national borders but rather by the pockets of poverty across countries.Prahalad's basic point is that these consumers have been relatively ignored by international marketers because of misconceptions about their lack of resources (both money and technology)and the lack of appropriateness of products and services usually developed for more affluent consumers.

Economic planners are often more ___________ oriented than __________ oriented.

According to the text,this Middle East nation has been identified as a BEM (big emerging market)and that nation is ____________.

The companies that invest in developing markets _______________ will benefit in the future.

The United States economy from 1950 to the present has been described as one where the primary orientation is marketing.

The former Soviet-controlled Eastern European countries that did not move to market economies:

One of the "Four Tigers" of Southeast Asia is South Korea.

__________ of many developing countries are simultaneously at many stages.

Which of the following countries WOULD NOT be classified as one of the "Four Tigers" of Southeast Asia?

__________ classifies a country's stage of economic development as three categories of its level of industrialization.

Which of the following countries would carry the label MDC (more-developed countries)?

BEMs (big emerging markets)share a number of important traits.List and briefly comment on four of those common traits.

Capital development is generally understood to mean an increase in national production results that increase in the average per capita gross domestic product.

_____________ represents those types of capital goods that serve the activities of many industries.

The expansion of military interventions around the world is one of the factors changing the way countries trade and prosper in the 21st century.

Which of the following is NOT one of the factors changing the way countries trade and prosper in the twenty-first century?

The level of market development roughly parallels the stages of:

Big emerging markets (BEMs)share a number of important traits.All of the following would be among those traits EXCEPT:

In the United Nations' stages of economic development,the first group is MDCs (more-developed countries).

According to the evolution of the marketing process,mass production first came to the United States during which of the following time periods?