Exam 11: Consumers in Situations

Situational characteristics related to time are known as _____ factors.

Fit refers to how appropriate the elements of an environment are for a given environment.

Very few products are susceptible to seasonal influence.

Kate loves buying gifts for her friends.It gives her immense personal satisfaction.Which of the following types of shopping value is Kate most likely to receive from the activity of buying gifts?

State-oriented consumers are affected less by emotions generated by a retail atmosphere than are action-oriented consumers.

Consumer self-regulation refers to the tendency for consumers to inhibit outside,or situational,influences from interfering with shopping intentions.

Consumers experiencing time pressure are less likely to rely on simple choice heuristics than are those in less-tense situations.

Retailers specializing in a unique environment,an impressive décor,friendly employees,and pleasant emotions use a type of positioning which emphasizes the _____ quality of a retail store.

Time pressure tends to switch a consumer's orientation from utilitarian to hedonic.

Time pressure shapes the value consumers perceive in products by influencing both quality and price perceptions.

In consumer behavior,the emotional nature of an environment or the feelings created by the total aura of physical attributes that comprise the physical environment is referred to as _____.

Hedonic shopping value represents the worth obtained because some shopping task or job is completed successfully.

WEEKEND SHOPPING SCENARIO The Smiths do their groceries every weekend. These are elaborately planned with Mrs. Smith making a list of requirements for the entire family over the week. She never forgets to replenish their stock of Caribbean coffee as her husband, a writer, generally feels groggy and sleepy after lunch in the afternoon. The coffee keeps him awake at such times. Fruits are a "must-buy" for the family. Everyone including their three children loves apples. However, Mrs. Smith refrains from buying apples when they are not in season as they tend to be more expensive. This weekend, she bought a new brand of pasta that her children insisted on buying as they were tempted by its commercial that comes on TV everyday at dinnertime. She also bought a packet of cocoa powder even though it was not on the list. She realized she needed it as she was attending chocolate-making classes. She has a weakness for milk chocolates and cannot resist the temptation to buy them. The Smiths don't have a strict budget for these shopping trips. More often than not, Mrs. Smith relies on her memory to keep a tab on their expenditure. What matters most to them is that everyone in the family should get what they want. -Refer to Weekend Shopping Scenario.Mrs.Smith bought a new brand of pasta that her children insisted on buying as they were tempted by its commercial that runs on TV everyday at dinnertime.This is an example of a commercial that is based on the concept of _____.

Which of the following terms refers to humans' physical and psychological processing of smells?

Which of the following represents an urgency to act based on some real or self-imposed deadline?

Which of the following elements is/are most likely to influence the functional quality of a shopping environment?

In some ways,time is a consumer's only real resource because when we work,we convert time into economic resources.

Betsy hates doing her groceries every Saturday.Therefore,when it is done,she feels glad that she won't have to buy groceries for the rest of the week.Which of the following types of shopping values is most likely received by Betsy from the activity of buying groceries?

Consumers with attention deficit disorder typically have high degrees of impulsivity which makes them more prone to impulsive acts.