Exam 11: Consumers in Situations

CHRISTMAS SHOPPING SCENARIO Many consumers wait until the weekend before Christmas to do their gift shopping, and Lanny is one of those consumers. She did not want to go to a crowded mall as she only had a Saturday to do all of her shopping. She saw an advertisement that morning in the newspaper for a new store that claims to be the "right destination for all kinds of Christmas shopping." She decided to go there instead of the mall in order to avoid the crowd in the mall. While she was in the new store, she was trying to keep a track of her purchases in her head in an attempt to avoid going overboard and winding up with a huge credit card bill next month. In just two hours, Lanny was able to purchase all the gifts she needed and even found a cute bracelet for herself though the bracelet was not a part of the shopping list that she had made earlier. -Refer to Christmas Shopping Scenario.Lanny's shopping was focused on one thing-getting done with Christmas shopping on a single day.This is an example of _____ shopping.

Retailers specializing in things like a wide selection of goods,low prices,guarantees,and knowledgeable employees use a type of positioning which emphasizes the _____ quality of a retail store.

Explain the concept of advertiming.Describe the best time to advertise the following products: (a) swimming pool (b) beer (c) nasal spray (d) cereal (e) school supply

Everyday Jay gets tired at around two in the afternoon and takes a nap.Which of the following best explains Jay's energy level that fluctuates depending on the time of day?

Enduring characteristics of neither a particular consumer nor a product or brand are known as _____ influences.

Action-oriented shoppers who are emotionally aroused are far more likely to make additional purchases beyond what was planned than are state-oriented shoppers.

Eva generally makes a list of things to be bought before going for grocery shopping on weekends.However,last weekend she picked up some items that were not there in her list as she realized that she needed these items when she saw them on display in the store.This activity of purchasing the items that were not in the list is an example of _____ shopping.

When Timothy goes to a store,he has one goal in mind and that is to buy what he came to buy and not let other things in the store-sales,promotional events,tempting offers-interfere with his shopping intentions.This way he ensures that he never exceeds his budget.Based on this information,Timothy is a(n)_____ consumer.

Every year as soon as spring arrives,home improvement stores and nurseries start selling annuals for flower beds as people start working outside in their yards.Such purchases are most likely influenced by _____.

Janice spends her weekends window shopping at various malls.She acknowledges that her weekend shopping outing is driven by boredom rather than any intention of making a purchase.She finds these outings interesting and relaxing.This is an example of _____ shopping.

Jim considers himself a cheese connoisseur.He spends his weekend visiting various cheese stores,trying out samples of different cheese and learning more about them.However,Jim hardly buys anything during these weekend outings.This is an example of _____ shopping.

Which of the following types of shopping is most likely to provide the greatest hedonic shopping value?

Consumers expect personal trainers to be physically fit.The degree to which a trainer's appearance matches a consumer's prototype and elicits a favorable response from the consumer will be referred to as _____.

Explain antecedent conditions.Give some examples of antecedent conditions that shape consumers' perception of value.

Name and describe the four types of shopping activities.Give an example of each based on your personal shopping experience.

Consumers with a low capacity to self-regulate are referred to as action-oriented.

Which of the following represents the emotional meaning of an environment which results from the sum effect of all ambient attributes that influences the way one feels in that place?

John is generally thrifty and believes in spending wisely.However,after a bad day at work,John went shopping and ended up buying and spending much more than he usually does.Which of the following antecedent conditions is most likely accountable for John's increased volume of purchase and spending?

Which of the following represents the worth of an activity because the time spent doing the activity itself is personally gratifying?

A fearful consumer tends to buy less and enjoy the experience less.