Exam 11: Consumers in Situations

Pop music used in the background contributes to discount store perceptions.

Lori prefers to purchase cosmetics at self-service drug stores as saleswomen at cosmetic counters in department stores intimidate her.Lori thinks that they are prettier than her.This self-evaluation conducted by Lori is an example of _____.

Feelings of dominance among action-oriented shoppers increase hedonic shopping value and decrease utilitarian shopping value.

Utilitarian shopping value represents the worth of an activity because the time spent doing the activity itself is personally gratifying.

Which of the following types of shopping is characterized by spontaneous activities with a diminished regard for consequences,heightened emotional involvement,and a desire for immediate self-fulfillment?

Seasonality refers to regularly occurring conditions that vary with the time of year.

Time pressure represents an urgency to act based on some real or self-imposed deadline.

Consumers with a high capacity to self-regulate their behavior are referred to as state-oriented.

Situational characteristics that a consumer brings to a particular information processing,purchase,or consumption environment are called _____ conditions.

In the context of the retail atmosphere elements,which of the following terms refers to how consistent the elements of an environment are with each other?

WEEKEND SHOPPING SCENARIO The Smiths do their groceries every weekend. These are elaborately planned with Mrs. Smith making a list of requirements for the entire family over the week. She never forgets to replenish their stock of Caribbean coffee as her husband, a writer, generally feels groggy and sleepy after lunch in the afternoon. The coffee keeps him awake at such times. Fruits are a "must-buy" for the family. Everyone including their three children loves apples. However, Mrs. Smith refrains from buying apples when they are not in season as they tend to be more expensive. This weekend, she bought a new brand of pasta that her children insisted on buying as they were tempted by its commercial that comes on TV everyday at dinnertime. She also bought a packet of cocoa powder even though it was not on the list. She realized she needed it as she was attending chocolate-making classes. She has a weakness for milk chocolates and cannot resist the temptation to buy them. The Smiths don't have a strict budget for these shopping trips. More often than not, Mrs. Smith relies on her memory to keep a tab on their expenditure. What matters most to them is that everyone in the family should get what they want. -Refer to Weekend Shopping Scenario.Mrs.Smith never forgets to replenish their stock of Caribbean coffee as her husband,a writer,generally feels groggy and sleepy after lunch in the afternoon.The coffee keeps him awake at such times.Which of the following temporal factors most likely accounts for Mrs.Smith's coffee purchase?

Diane buys most of her everyday needs from the local retail shop.However,one day when she visited the shop,she found it very crowded.Diane hates crowded places and therefore she returned home without buying anything.This is an example of a _____ influence altering a consumer's perception of value.

The practice of running advertisements primarily at times when customers will be most receptive to the messages is known as _____.

The economic resources a consumer brings to a particular purchase setting refer to the consumer's buying power.

Situational influences are enduring characteristics of neither a particular consumer nor a product or brand.

Epistemic activities include finding information on some imminent purchase.

Congruent music lowers consumers' quality perceptions.

Diane loves to splurge on clothes.However,when she was out shopping the other day,Diane bought much less than she usually does as she had left her credit card at home.Which of the following antecedent conditions is most likely accountable for Diane's reduced volume of purchase?

Experiential shopping involves recreationally oriented activities designed to provide interest,excitement,relaxation,fun,or some other desired feeling.

Outshopping is a term used to refer to consumers who are shopping in a city or town they must travel to rather than in their own hometown.