Exam 11: Consumers in Situations

WEEKEND SHOPPING SCENARIO The Smiths do their groceries every weekend. These are elaborately planned with Mrs. Smith making a list of requirements for the entire family over the week. She never forgets to replenish their stock of Caribbean coffee as her husband, a writer, generally feels groggy and sleepy after lunch in the afternoon. The coffee keeps him awake at such times. Fruits are a "must-buy" for the family. Everyone including their three children loves apples. However, Mrs. Smith refrains from buying apples when they are not in season as they tend to be more expensive. This weekend, she bought a new brand of pasta that her children insisted on buying as they were tempted by its commercial that comes on TV everyday at dinnertime. She also bought a packet of cocoa powder even though it was not on the list. She realized she needed it as she was attending chocolate-making classes. She has a weakness for milk chocolates and cannot resist the temptation to buy them. The Smiths don't have a strict budget for these shopping trips. More often than not, Mrs. Smith relies on her memory to keep a tab on their expenditure. What matters most to them is that everyone in the family should get what they want. -Refer to Weekend Shopping Scenario.Mrs.Smith refrains from buying apples when they are not in season as they tend to be more expensive.Which of the following temporal factors most likely prevents Mrs.Smith from buying apples?

The challenge for those who sell seasonal products is to change the products according to changing seasons.

Circadian cycle refers to the rhythm of seasons that varies with the time of the year.

Which type of shopping is characterized by activities oriented toward a specific,intended purchase or purchases?

The presence of background music enhances service quality perceptions relative to an environment with no background music.

The overall subjective worth of a shopping activity considering all associated costs and benefits is known as _____.

Which of the following types of shopping is characterized by recreationally oriented activities designed to provide interest,excitement,relaxation,fun,social interaction,or some other desired feeling?

Define atmospherics.Describe the atmospheric elements of a specific retail store or restaurant that you like.

Retail personality is the way a retail store is defined in the mind of a shopper based on the combination of functional and affective qualities.

The mood that consumers bring to the shopping environment can exaggerate the actual experience.

WEEKEND SHOPPING SCENARIO The Smiths do their groceries every weekend. These are elaborately planned with Mrs. Smith making a list of requirements for the entire family over the week. She never forgets to replenish their stock of Caribbean coffee as her husband, a writer, generally feels groggy and sleepy after lunch in the afternoon. The coffee keeps him awake at such times. Fruits are a "must-buy" for the family. Everyone including their three children loves apples. However, Mrs. Smith refrains from buying apples when they are not in season as they tend to be more expensive. This weekend, she bought a new brand of pasta that her children insisted on buying as they were tempted by its commercial that comes on TV everyday at dinnertime. She also bought a packet of cocoa powder even though it was not on the list. She realized she needed it as she was attending chocolate-making classes. She has a weakness for milk chocolates and cannot resist the temptation to buy them. The Smiths don't have a strict budget for these shopping trips. More often than not, Mrs. Smith relies on her memory to keep a tab on their expenditure. What matters most to them is that everyone in the family should get what they want. -Refer to Weekend Shopping Scenario.The Smiths don't have a strict budget for these shopping trips.More often than not,Mrs.Smith relies on her memory to keep a tab on their expenditure.This is an example of _____ budgeting.

An environment with a favorable functional quality tends to be associated with some degree of positive affect.

_____ is a personality trait that represents how sensitive a consumer is to immediate rewards.

A consumer who is running short of time is more likely to process more product information than a consumer who is shopping leisurely.

CHRISTMAS SHOPPING SCENARIO Many consumers wait until the weekend before Christmas to do their gift shopping, and Lanny is one of those consumers. She did not want to go to a crowded mall as she only had a Saturday to do all of her shopping. She saw an advertisement that morning in the newspaper for a new store that claims to be the "right destination for all kinds of Christmas shopping." She decided to go there instead of the mall in order to avoid the crowd in the mall. While she was in the new store, she was trying to keep a track of her purchases in her head in an attempt to avoid going overboard and winding up with a huge credit card bill next month. In just two hours, Lanny was able to purchase all the gifts she needed and even found a cute bracelet for herself though the bracelet was not a part of the shopping list that she had made earlier. -Refer to Christmas Shopping Scenario.Lanny was trying to keep a track in her head of how much she was spending in an attempt to avoid going overboard and winding up with a huge credit card bill next month.This is an example of _____ budgeting.

Running commercials for sleep medication during the middle of the night is an example of _____.

CHRISTMAS SHOPPING SCENARIO Many consumers wait until the weekend before Christmas to do their gift shopping, and Lanny is one of those consumers. She did not want to go to a crowded mall as she only had a Saturday to do all of her shopping. She saw an advertisement that morning in the newspaper for a new store that claims to be the "right destination for all kinds of Christmas shopping." She decided to go there instead of the mall in order to avoid the crowd in the mall. While she was in the new store, she was trying to keep a track of her purchases in her head in an attempt to avoid going overboard and winding up with a huge credit card bill next month. In just two hours, Lanny was able to purchase all the gifts she needed and even found a cute bracelet for herself though the bracelet was not a part of the shopping list that she had made earlier. -Refer to Christmas Shopping Scenario.Lanny saw an advertisement in the morning for a new store that claimed to be the "right destination for all kinds of Christmas shopping," located in her little downtown area.She decided to go there instead of the mall to avoid the crowd in the mall.This is an example of a commercial that is based on the concept of _____.

Both marketing and shopping make purchase more likely,but one involves activities of marketing people and the other involves activities of shoppers.

The management at Saga,a newly opened apparel store specializing in high-end designer wear for working women,intends to position its store as grand,opulent,and exclusive.Which of the following,when implemented,is most likely to reflect this intention to the consumers?

Consumers with a low capacity to self-regulate are referred to as _____.