Exam 11: Consumers in Situations

Discuss the temporal factors that affect consumer behavior.

Buying advertising with a schedule that runs the advertisement primarily at times when customers will be most receptive to the message is called advertiming.

Retailers specializing in things like a wide selection of goods,low prices,guarantees,and knowledgeable employees facilitate the task of shopping.This type of positioning emphasizes the functional quality of a retail store.

The way a retail store is defined in the mind of a shopper based on the combination of functional and affective qualities is known as retail _____.

Which of the following types of shopping is most likely to provide the greatest utilitarian shopping value?

Compare and contrast impulsive,unplanned,and compulsive shopping behaviors.

Which of the following theory attempts to explain how environmental elements can lead to near 180 degree changes in shopping orientation?

Consumers with a high capacity to self-regulate their behavior are sometimes referred to as _____.

When Melanie went to a mall to buy a birthday gift for her brother,she ended up buying a new pair of designer eyewear for herself.She had no intention of buying them as she already owns a few pairs.However,she could not resist herself as they were on sale.This is an example of _____ shopping.

Kyra is a chain of retail stores targeted toward working women.It offers trendy clothing and housewares.The stores are designed differently from others to provide the perception that they are hip and unique,just like their target shoppers.The goal is to create an emotionally rewarding environment in an attempt to produce high hedonic shopping value.This is an example of a positioning based on the _____ quality.

Personal shopping value (PSV)is the overall subjective worth of a shopping activity considering all associated costs and benefits.

Contrary to recommendations by consumer credit counselors,most consumers don't keep written track of their purchases,relying instead on their memories to keep track of the expenditures.This is an example of _____ budgeting.

CHRISTMAS SHOPPING SCENARIO Many consumers wait until the weekend before Christmas to do their gift shopping, and Lanny is one of those consumers. She did not want to go to a crowded mall as she only had a Saturday to do all of her shopping. She saw an advertisement that morning in the newspaper for a new store that claims to be the "right destination for all kinds of Christmas shopping." She decided to go there instead of the mall in order to avoid the crowd in the mall. While she was in the new store, she was trying to keep a track of her purchases in her head in an attempt to avoid going overboard and winding up with a huge credit card bill next month. In just two hours, Lanny was able to purchase all the gifts she needed and even found a cute bracelet for herself though the bracelet was not a part of the shopping list that she had made earlier. -Refer to Christmas Shopping Scenario.Lanny bought a cute bracelet for herself,though it was not a part of the shopping list she had made earlier.This spontaneous purchase is best described as _____ shopping.

_____ refers to the density of people and objects within a given space.

Which of the following represents the worth obtained because some shopping task or job is completed successfully?

Situational influences change the desirability of consuming things and therefore change the value of these things.

Shopping is the set of potentially value-producing consumer activities that directly increase the likelihood that something will be purchased.

Signs that emphasize price by using large numerals create the perception of an up-scale store.

Fruits in their season cost less than when they are not in season.This is an example of a situational influence on value.Which of the following temporal factors best explains this price variation?

Crowding exerts a linear effect on consumers.